📌 Core Information
🔹 Job Title: Senior Marketing Manager - Performance
🔹 Company: HCF Corporation
🔹 Location: Sydney CBD (Office)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing high-performance marketing strategies
- Leading a dynamic team to execute impactful campaigns and initiatives
- Collaborating with business stakeholders to achieve marketing outcomes
- Managing annual marketing budgets and ensuring efficient spending
- Overseeing the creation of marketing activities and materials that meet corporate standards
ASSUMPTION: This role requires a strategic thinker with a strong background in marketing and campaign planning, as well as experience leading teams and managing budgets.
📋 Key Responsibilities
✅ Lead the development and execution of marketing strategies and plans
✅ Facilitate, interpret, and evaluate sales, financial, consumer, and brand health information
✅ Collaborate with business stakeholders to achieve marketing outcomes
✅ Oversee the preparation of annual marketing budgets and ensure efficient spending
✅ Produce marketing activities and materials that meet corporate standards
✅ Maintain regular communication with key business units and manage projects to agreed standards
ASSUMPTION: This role requires a strong understanding of marketing strategies, data analysis, stakeholder management, and project management.
🎯 Required Qualifications
Education:
- Tertiary qualifications in communications, advertising/marketing, or related fields
Experience:
- 8+ years of experience in a senior marketing role and agency management
Required Skills:
- Strategic thinking and data-driven insights
- Marketing strategies and campaign planning
- Creative production processes
- Project management and delivery
- Budgeting and reporting experience
- Strong attention to detail and ability to balance multiple responsibilities
- Exceptional relationship-building and influencing skills
- High level of written and verbal communication skills
Preferred Skills:
- Excellent copywriting skills
- Experience in heavily regulated environments (e.g., finance or insurance)
- Previous experience with marketing automation platforms
ASSUMPTION: Candidates should have a strong background in marketing and campaign planning, as well as experience leading teams and managing budgets.
💰 Compensation & Benefits
Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is AU$150,000 - AU$180,000 per annum.
Benefits:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs
- Discounts on HCF’s products, including life, pet, and travel insurance
- Discounts at Fitness First gyms and on eyecare products
Working Hours: Full-time position, typically 37.5 hours per week with flexibility for remote work as needed.
ASSUMPTION: The salary range is estimated based on industry standards for senior marketing roles in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Practices
Company Size: Small (29 employees)
Founded: 1932
Company Description:
- Australia's largest not-for-profit health fund
- Covers 2 million members with health, life, travel, and pet insurance
- Vision is to make healthcare understandable, affordable, high quality, and member-centric
Company Specialties: Health insurance, life insurance, travel insurance, pet insurance
Company Website:
hcf.com.au
ASSUMPTION: HCF is a well-established health fund with a focus on providing affordable and high-quality healthcare services to its members.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the Head of Marketing or similar role
Work Arrangement: On-site with flexibility for remote work as needed
Growth Opportunities:
- Potential to lead and grow the marketing team
- Opportunities to work on diverse campaigns and initiatives
- Exposure to various business lines and stakeholders
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: On-site with a modern and collaborative work environment
Office Location(s): 403 George St, Sydney NSW 2000, Australia
Geographic Context:
- Sydney CBD is a bustling city center with easy access to public transportation, shopping, and dining options
- The office is located near Hyde Park and is close to major attractions such as the Sydney Opera House and the Royal Botanic Garden
Work Schedule: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The Sydney CBD location offers a vibrant and dynamic work environment with easy access to amenities and attractions.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume screening
2. Phone or video screen with the Talent Acquisition team
3. In-depth interview with the hiring manager and/or team members
4. Final interview with the Head of Marketing or similar role
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Marketing and campaign planning expertise
- Leadership and team management abilities
- Budgeting and financial acumen
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and leadership experience
- Prepare examples of successful marketing campaigns and initiatives you've led
- Research HCF's mission, values, and recent marketing efforts to demonstrate your fit for the role
ATS Keywords: Marketing strategy, campaign planning, team leadership, budget management, stakeholder collaboration, marketing outcomes, data-driven insights
ASSUMPTION: The application process for this role is likely to be competitive, so applicants should focus on demonstrating their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on HCF's current tech stack and the successful candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven passion
- Wellness and work-life balance
- Collaboration and inclusivity
- Continuous learning and growth
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Committed to personal and professional development
Self-Assessment Questions:
1. How have you demonstrated purpose-driven passion in your previous roles?
2. How do you prioritize wellness and work-life balance in your daily work routine?
3. How have you fostered collaboration and inclusivity in your teams?
4. What steps have you taken to continuously learn and grow in your marketing career?
ASSUMPTION: Applicants should consider how their personal values and work style align with HCF's company values and work environment to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple responsibilities and priorities
- Working in a heavily regulated environment (e.g., finance or insurance)
- Adapting to changes in marketing trends and technologies
ASSUMPTION: Applicants should be prepared to address these potential challenges in their application and interview process.
📈 Similar Roles Comparison
- Marketing Director - Performance (similar role with broader scope and higher level of responsibility)
- Marketing Manager - Campaigns (similar role with focus on campaign execution rather than strategy)
- Senior Marketing Specialist - Digital (similar role with focus on digital marketing channels)
ASSUMPTION: Applicants should research similar roles within HCF and the broader industry to better understand the career path and growth opportunities available.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a new product launch
- Conducting market research to identify consumer trends and preferences
- Creating and implementing a marketing budget that aligns with business objectives
- Managing a team to deliver a high-impact marketing event or conference
ASSUMPTION: Applicants should prepare examples of their past marketing projects and initiatives to demonstrate their skills and experience in the interview process.
❓ Key Questions to Ask During Interview
1. How does this role fit into the overall marketing strategy for HCF?
2. What are the key priorities for the marketing team in the first 90 days?
3. How does HCF support the professional development and growth of its marketing team members?
4. What is the team structure and dynamic like within the marketing department?
5. How does HCF measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during the interview process to demonstrate their interest in the role and their understanding of HCF's marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through
this link
- Tailor your resume and cover letter to highlight your relevant marketing and leadership experience
- Prepare examples of successful marketing campaigns and initiatives you've led
- Research HCF's mission, values, and recent marketing efforts to demonstrate your fit for the role
- Follow up with the Talent Acquisition team if you require any adjustments to the application or recruitment process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
