📌 Core Information
🔹 Job Title: Senior Marketing Manager - Performance Marketing, Books
🔹 Company: Amazon
🔹 Location: Luxembourg
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving EU paid performance marketing initiatives for Amazon Books
- Transforming customer engagement in reading through innovative marketing strategies
- Identifying local and pan-EU opportunities for campaign development and optimization
- Collaborating with cross-functional teams to launch and track performance marketing campaigns
ASSUMPTION: This role requires a high degree of customer obsession, strategic thinking, and execution skills. The ideal candidate will have a strong background in performance marketing and a passion for books.
📋 Key Responsibilities
✅ Design, launch, optimize, and lead EU performance marketing campaigns for Amazon Books
✅ Identify optimal channel and marketing localization opportunities, including experimentation in new channels
✅ Coordinate with cross-functional teams and the Global Books performance marketing team to launch and track results of Books performance marketing
ASSUMPTION: The role requires a balance of strategic planning and hands-on execution. The ideal candidate will be comfortable working independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in performance marketing, with a focus on paid advertising and campaign management
Required Skills:
- Proven track record of success in performance marketing best practices
- Excellent analytical, marketing, and communication skills
- Strong ability to think big, dive deep, and bring marketing ideas to execution
- Fluency in English
Preferred Skills:
- Experience in the books or publishing industry
- Fluency in additional European languages
ASSUMPTION: The ideal candidate will have a strong background in performance marketing and a passion for books. They will be comfortable working in a fast-paced, dynamic environment and have a proven track record of success in campaign management.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a Senior Marketing Manager in Luxembourg)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Generous vacation and leave policies
- On-site amenities and perks
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager in Luxembourg. The actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,001+ employees (Enterprise)
Founded: 1995
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.amazon.com
ASSUMPTION: Amazon is a large, global company with a strong focus on innovation and customer-centricity. The company offers a dynamic and fast-paced work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Global Books Performance Marketing Manager
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to lead a team and mentor junior marketing professionals
- Opportunities to work on high-impact projects and drive business growth
- Chance to gain experience in a global, fast-paced environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience in a dynamic, global environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Luxembourg
Geographic Context:
- Luxembourg is a small, landlocked country in Western Europe, bordered by Belgium, France, and Germany
- The city of Luxembourg is the capital and largest city in the country, with a population of around 120,000 people
- Luxembourg is known for its multicultural environment, with a significant expat population
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: Luxembourg offers a multicultural, international work environment with easy access to other major European cities. The office is modern and collaborative, with on-site amenities to support work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and cross-functional team members
- Final interview with the Global Books Performance Marketing Manager
Key Assessment Areas:
- Performance marketing expertise and campaign management skills
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Alignment with Amazon's leadership principles
Application Tips:
- Highlight specific performance marketing campaigns you've managed and their results
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership potential
ATS Keywords: Performance Marketing, Campaign Management, Customer Acquisition, Marketing Localization, Strategic Thinking, Execution, Communication, Customer Obsession, Experimentation, Optimization, Results-Oriented, Analytical Skills, Creativity, Innovation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's performance marketing expertise and strategic thinking skills.
🛠️ Tools & Technologies
- Amazon Advertising Platform (AAP)
- Google Ads
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with performance marketing tools and platforms, as well as data analysis and visualization tools to support campaign optimization.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- Do you have a strong passion for customer-centric marketing and a proven track record of success in performance marketing?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Amazon values candidates who are customer-obsessed, passionate about innovation, and committed to operational excellence. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong growth mindset.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced, ever-changing nature of the performance marketing landscape
- Balancing strategic thinking with hands-on execution
- Working in a highly competitive and results-driven environment
ASSUMPTION: This role presents significant challenges, but also offers opportunities for growth and development in a dynamic, global environment.
📈 Similar Roles Comparison
- This role is similar to other Senior Marketing Manager positions in the performance marketing field, but with a focus on the books category and a global scope
- Compared to other roles in the publishing industry, this position offers a unique opportunity to leverage performance marketing to drive customer engagement and growth in the books category
- In terms of career path, this role offers potential for growth and leadership opportunities within Amazon's global marketing organization
ASSUMPTION: This role is unique in its focus on the books category and global scope, but offers similar challenges and opportunities to other Senior Marketing Manager positions in the performance marketing field.
📝 Sample Projects
- Developing and executing a pan-EU performance marketing campaign to drive customer acquisition and engagement for a new book launch
- Optimizing campaign performance across multiple channels and platforms to maximize ROI
- Collaborating with cross-functional teams to launch and track the results of a global marketing campaign for Amazon Books
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the opportunity to work on high-impact projects that drive business growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Global Books Performance Marketing team?
- How does this role fit into the overall marketing strategy for Amazon Books?
- What are the key priorities for this role in the first 90 days?
- How does Amazon support the professional development and growth of its marketing managers?
- What are the biggest challenges facing the performance marketing team for Amazon Books, and how can this role help address them?
ASSUMPTION: These interview questions are designed to help the candidate understand the team dynamics, role priorities, and growth opportunities for this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience in performance marketing and campaign management
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership potential
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
