Senior Marketing Manager - Product Marketing

📌 Core Information

🔹 Job Title: Senior Marketing Manager - Product Marketing

🔹 Company: Visa

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to attract and retain partners/clients
• Managing co-marketing initiatives with partners and clients
• Collaborating with product teams to plan and execute product marketing plans
• Supporting consumer marketing teams to ensure consistent branding
• Serving as a brand and marketing steward, ensuring the brand is always presented in alignment with its vision and purpose

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Manage assigned co-marketing initiatives with Partners and Clients, driving partner marketing programs and developing new business opportunities

✅ Experience in working with product teams to plan and execute product marketing plans and communications strategies in both B2C and B2B sectors

✅ Partner with the client marketing team to understand clients' objectives, develop effective marketing campaigns, and execute best-in-class marketing services

✅ Support the consumer marketing team to ensure consistent messaging and branding across all executions, regularly sharing the progress of product marketing projects and developing best-in-class consumer communications when required

✅ Serve as a brand and marketing steward, ensuring the brand is always presented in alignment with its vision and purpose

✅ Influence other functional teams within the organization to support marketing programs and activities, keeping them informed and engaged

✅ Comply with all Finance, Legal, Risk and Audit requirements for Visa and the partners, including contracts, invoice processing, and completion certificates

✅ Work closely with advertising, media, digital, and promotion agencies to ensure the delivery and execution of projects, developing and maintaining positive agency relationships

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 10 years of work experience in multinational organizations, with at least 5 years in partner and product marketing

Required Skills:

• Excellent analytical skills, with the ability to interpret market data and apply it to marketing and communication strategies
• Comfortable working in a fast-paced, dynamic environment
• Ability to work under pressure, prioritize tasks, and meet deadlines
• Full bilingual in English and Japanese

Preferred Skills:

• Strong understanding of the marketing landscape and trends, including digital marketing and media platforms
• Demonstrated ability to think both strategically and creatively, while maintaining attention to detail
• Demonstrate willingness to take responsibility and accountability for the successful completion of projects
• Be open to admitting and learning from mistakes, fostering a culture of creativity and innovation

ASSUMPTION: This role requires a strong understanding of marketing strategies, market trends, and the ability to analyze data for decision-making.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Manager role in Tokyo, the estimated salary range is ¥12,000,000 - ¥18,000,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with a hybrid work arrangement. Expectation of days in office will be confirmed by your Hiring Manager.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Visa was founded in 1958 and has since grown into a publicly traded company listed on the New York Stock Exchange (NYSE: V).

Company Description:

• Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities each year.
• The company's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
• Visa offers a range of products and services, including credit, debit, prepaid, and commercial payments, as well as currency conversion, fraud protection, and data analytics.

Company Specialties:

• Global payments technology company
• Digital payments and transaction processing
• Fraud management and security
• Data analytics and insights

Company Website: Visa Careers

ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience in marketing and a strong understanding of market trends and data analysis.

Reporting Structure: The Senior Marketing Manager reports directly to the Head of Marketing and works closely with various internal and external stakeholders, including product teams, client marketing teams, and consumer marketing teams.

Work Arrangement: This is a hybrid position, with an expectation of days in office confirmed by the Hiring Manager.

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Opportunities to work on global marketing campaigns and collaborate with international teams
• Chance to develop and mentor junior marketing team members

ASSUMPTION: This role offers significant opportunities for career growth and development within Visa's marketing department.

🌍 Location & Work Environment

Office Type: Visa's Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US

Geographic Context:

• Tokyo is a major global financial hub, providing ample opportunities for networking and professional growth
• The city offers a high quality of life, with a rich culture, vibrant food scene, and numerous recreational activities
• Tokyo is well-connected by public transportation, making it easy to commute to work

Work Schedule: Full-time position with a hybrid work arrangement. Expectation of days in office will be confirmed by your Hiring Manager.

ASSUMPTION: Visa's Tokyo office provides a dynamic and inclusive work environment, with ample opportunities for collaboration and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and other team members
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Visa's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Visa's marketing strategies and be prepared to discuss how you can contribute to their success

ATS Keywords: Marketing strategy, market research, product marketing, B2B marketing, B2C marketing, analytical skills, project management, brand stewardship, digital marketing, communication strategies, stakeholder engagement, campaign management, cross-functional collaboration, client support, advertising, event planning

ASSUMPTION: Visa's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Collaborative
• Accountable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change

Self-Assessment Questions:

• How have you demonstrated your ability to develop and execute strategic marketing plans in previous roles?
• Can you provide an example of a time when you had to analyze market data to inform a marketing decision?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: Visa values candidates who align with their company values and can thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities effectively
• Keeping up with the fast-paced and ever-changing marketing landscape
• Adapting to a hybrid work arrangement and balancing remote and on-site work
• Navigating a large, global organization and building effective relationships with international teams

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on product marketing and requires a strong understanding of both B2B and B2C marketing strategies
• Visa's global presence and large marketing team offer extensive opportunities for collaboration and career growth
• This role is well-suited for experienced marketing professionals looking to advance their careers in a dynamic, international environment

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a specific skill set and experience level.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new Visa product in the Japanese market
• Conducting market research to identify trends and opportunities in the Japanese payments industry
• Collaborating with a global team to create a consistent brand message across multiple marketing channels

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the work required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Visa support the professional development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Visa measure the success of its marketing campaigns, and how will my performance be evaluated?
• What opportunities are there for collaboration with international teams and working on global marketing campaigns?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Visa's marketing department and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Visa's marketing strategies and be prepared to discuss how you can contribute to their success
• Follow up with Visa's HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.