(Senior) Marketing Manager Social Media & Sponsoring (m/w/d)

**📌 Core Information** 🔹 **Job Title:** (Senior) Marketing Manager Social Media & Sponsoring (m/w/d) 🔹 **Company:** Telefónica 🔹 **Location:** Munich, Bavaria, Germany 🔹 **Job Type:** Hybrid (2 office days per week) 🔹 **Category:** Marketing 🔹 **Date Posted:** April 25, 2025 **🚀 Job Overview** Key aspects of this role include: - Brand management: Develop and implement brand experience strategies and innovative live/digital activations. - Social media campaigns: Create and execute channel-spanning social media campaigns for brand building. - Sponsoring: Plan, control, and optimize sponsorship activities in music and sports areas, from concept to execution. - Innovation: Identify new trends in sponsoring and social media, evaluate them KPI-based, and drive continuous innovation. - Reporting: Measure success through testing, tracking, and market research, and derive concrete action recommendations for strategy optimization. - Budgeting: Independently plan and control budgets for sponsoring and activation measures. - Stakeholder management: Coordinate internal interfaces with CRM, sales, PR, customer marketing, and external partners such as agencies, service providers, and media. - Teamwork: Support cross-functional projects in the brand & marketing communications team and actively contribute to its further development. **ASSUMPTION:** This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various stakeholders. **📋 Key Responsibilities** ✅ Develop and implement brand experience strategies and innovative live/digital activations. ✅ Create and execute channel-spanning social media campaigns for brand building. ✅ Plan, control, and optimize sponsorship activities in music and sports areas, from concept to execution. ✅ Identify new trends in sponsoring and social media, evaluate them KPI-based, and drive continuous innovation. ✅ Measure success through testing, tracking, and market research, and derive concrete action recommendations for strategy optimization. ✅ Independently plan and control budgets for sponsoring and activation measures. ✅ Coordinate internal interfaces with CRM, sales, PR, customer marketing, and external partners such as agencies, service providers, and media. ✅ Support cross-functional projects in the brand & marketing communications team and actively contribute to its further development. **ASSUMPTION:** The role requires strong organizational skills, attention to detail, and the ability to work effectively in a dynamic, fast-paced environment. **🎯 Required Qualifications** **Education:** - Completed degree in business, media, or communication sciences, preferably with a focus on sponsoring or social media marketing. **Experience:** - Extensive professional experience in sponsoring and social media or brand communication, ideally on the corporate side or in an agency. **Required Skills:** - Strong project management skills and a keen sense for brand appearances. - Excellent communication skills and the ability to work effectively with various stakeholders, including agencies. - Fluency in German and English, with proficiency in digital platforms and tools. - Strong analytical skills and a data-driven approach to decision-making. **Preferred Skills:** - Experience with specific social media platforms and tools. - Knowledge of the telecommunications industry. **ASSUMPTION:** Relevant experience in brand management, social media marketing, and sponsoring is essential for success in this role. **💰 Compensation & Benefits** **Salary Range:** €60,000 - €80,000 per year (based on experience level and industry standards for senior marketing roles in Germany) **Benefits:** - Flexible working environment with a hybrid work arrangement (2 office days per week). - Comprehensive training and development opportunities, including personal development plans, learning journeys, and job rotations. - Financial benefits, including a smartphone for private and business use, a corporate benefits program, and a KiTa subsidy. - Health programs, such as fitness courses, ergonomic workstation assessments, and work-life balance support. - Social engagement opportunities through volunteering days, holidays, and spending campaigns. **Working Hours:** Full-time (40 hours per week) **📌 Applicant Insights** **🔍 Company Context** **Industry:** Telecommunications **Company Size:** 5,001-10,000 employees **Founded:** 1925 (as Telefónica de España) **Company Description:** Telefónica is a global telecommunications company headquartered in Madrid, Spain. It operates in 17 countries and has over 104,000 employees worldwide. In Germany, Telefónica operates under the brand o2 and is one of the leading telecommunications providers. **Company Specialties:** Cybersecurity, cloud, big data, artificial intelligence, internet of things, blockchain, and Telefónica Tech. **Company Website:** **ASSUMPTION:** Telefónica offers a dynamic and international work environment with a strong focus on innovation and digital transformation. **📊 Role Analysis** **Career Level:** Senior/Managerial **Reporting Structure:** The role reports directly to the Head of Brand Media, Social Media & Sponsoring. **Work Arrangement:** Hybrid (2 office days per week, with the rest of the time working remotely). **Growth Opportunities:** - Potential career progression within the brand & marketing communications team. - Opportunities for job rotations and skill development through learning journeys and training programs. **ASSUMPTION:** This role offers excellent growth potential within the company, with opportunities for career advancement and skill development. **🌍 Location & Work Environment** **Office Type:** Modern, collaborative offices in Munich, with additional locations in Hamburg, Düsseldorf, and Nuremberg. **Office Location(s):** Munich, Bavaria, Germany **Geographic Context:** - Munich: A major economic hub and the capital of Bavaria, with a strong focus on technology, innovation, and culture. - Bavaria: A federal state in southeastern Germany, known for its diverse landscapes, rich cultural heritage, and strong economy. **Work Schedule:** Hybrid work arrangement (2 office days per week, with the rest of the time working remotely). **ASSUMPTION:** The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to work from home for most of the week. **💼 Interview & Application Insights** **Typical Process:** 1. Online application submission through the company's careers portal. 2. Phone or video screening with the HR department. 3. On-site or virtual interview with the hiring manager and/or team members. 4. Final interview with the head of the brand media, social media & sponsoring team. **Key Assessment Areas:** - Strategic thinking and problem-solving skills. - Knowledge of the telecommunications industry and relevant trends. - Ability to work effectively with various stakeholders and manage projects. - Strong communication and presentation skills. **Application Tips:** - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral and situational interview questions that focus on your problem-solving skills, stakeholder management, and project management experience. - Research Telefónica and the telecommunications industry to demonstrate your understanding of the company and its market. **ATS Keywords:** Brand management, social media campaigns, sponsoring, project management, stakeholder management, teamwork, innovation, reporting, budgeting, telecommunications industry, hybrid work arrangement. **ASSUMPTION:** Tailoring your application to include relevant industry-specific keywords and demonstrating your understanding of the company and its market will increase your chances of success. **🛠️ Tools & Technologies** - Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) - Project management tools (e.g., Asana, Trello, Microsoft Project) - Collaboration tools (e.g., Microsoft Teams, Slack) - Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI) - Budgeting and financial management tools (e.g., Microsoft Excel, Google Sheets) **ASSUMPTION:** Familiarity with relevant tools and technologies is essential for success in this role, as they are used to manage projects, collaborate with stakeholders, and analyze data. **👔 Cultural Fit Considerations** **Company Values:** - Connect: Collaborate and build strong relationships with colleagues, partners, and customers. - Learn: Continuously develop your skills and knowledge to drive personal and professional growth. - Move2grow: Take initiative and responsibility for your career development and contribute to the company's success. **Work Style:** - Collaborative and team-oriented, with a focus on open communication and active listening. - Results-driven, with a strong focus on delivering high-quality work and achieving objectives. - Adaptable and flexible, with a willingness to learn and take on new challenges. **Self-Assessment Questions:** 1. How do you align with Telefónica's company values, and how have you demonstrated these values in previous roles? 2. How comfortable are you working in a hybrid work environment, and how do you ensure effective communication and collaboration with remote team members? 3. How do you approach personal work style fit, and how have you adapted your work style to different team dynamics in the past? **ASSUMPTION:** Assessing your cultural fit with Telefónica's values and work style is crucial for success in this role, as it is essential for effective collaboration and integration within the team. **⚠️ Potential Challenges** 1. Balancing multiple projects and priorities, often with tight deadlines. 2. Managing external partners, such as agencies and service providers, to ensure effective collaboration and delivery of projects. 3. Keeping up with the latest trends and developments in the telecommunications industry and social media landscape. 4. Navigating a large, matrixed organization with multiple stakeholders and reporting lines. **ASSUMPTION:** Addressing these challenges requires strong project management skills, effective stakeholder communication, and a proactive approach to continuous learning and adaptation. **📈 Similar Roles Comparison** 1. Marketing Manager, Social Media & Influencer Marketing (Telefónica Germany) * Focuses on influencer marketing and content creation for social media channels. * Requires strong relationships with influencers and content creators, as well as experience in campaign planning and execution. 2. Senior Marketing Manager, Brand & Product Marketing (Telefónica Germany) * Responsible for brand strategy, product marketing, and go-to-market planning for Telefónica's consumer and business segments. * Requires a strong understanding of the telecommunications market, competitive landscape, and customer needs. 3. Marketing Manager, Event & Sponsoring (Telefónica Germany) * Plans, executes, and evaluates sponsorship activities, events, and trade shows for Telefónica's brands. * Requires experience in event management, sponsorship activation, and stakeholder communication. **ASSUMPTION:** Understanding the differences and similarities between these roles will help you tailor your application and interview responses to highlight your relevant skills and experiences for the (Senior) Marketing Manager, Social Media & Sponsoring role. **📝 Sample Projects** 1. Developing and executing a social media campaign to launch a new mobile tariff, targeting young adults aged 18-25. 2. Planning and implementing a sponsorship activation for a major music festival, focusing on brand visibility, customer engagement, and data collection. 3. Conducting a market research study to assess the effectiveness of Telefónica's brand positioning and identify opportunities for improvement. **ASSUMPTION:** Providing specific examples of relevant projects demonstrates your understanding of the role's requirements and your ability to apply your skills and experience to real-world scenarios. **❓ Key Questions to Ask During Interview** 1. How does this role fit into the overall brand & marketing communications strategy for Telefónica Germany? 2. What are the key priorities for the first 90 days in this role? 3. How does the team collaborate with other departments, such as CRM, sales, and customer marketing, to ensure consistent brand messaging and customer experience? 4. What are the most significant challenges facing the brand media, social media & sponsoring team, and how can this role help address them? 5. How does Telefónica support the professional development and growth of its employees, particularly in marketing and communications roles? **ASSUMPTION:** Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about the opportunity. **📌 Next Steps for Applicants** To apply for this position: 1. Submit your application through the following link: [Application URL] 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for the interview by researching Telefónica, the telecommunications industry, and the specific requirements of the role. 4. Follow up with the HR department after the interview to express your interest in the position and inquire about next steps in the application process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. **📝 Disclaimer** This job description was generated using AI and may contain inaccuracies or inconsistencies. Always verify the information provided directly with the employer.