📌 Core Information
🔹 Job Title: Senior Marketing Manager - University of Idaho
🔹 Company: Compass Group
🔹 Location: Moscow, Idaho, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading innovative, student-centered marketing initiatives for campus dining programs
- Crafting unforgettable experiences through creative campaigns and events
- Building community and engagement through storytelling and branding
- Collaborating with university partners to align dining initiatives with campus life
- Managing communications and PR efforts to promote dining programs
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work effectively with various stakeholders on campus.
📋 Key Responsibilities
✅ Lead the development and execution of marketing campaigns, events, and promotions that bring excitement and visibility to campus dining
✅ Shape the digital and social media presence with compelling content and engaging storytelling
✅ Ensure all dining outlets reflect Chartwells' brand standards and deliver a consistent, top-tier guest experience
✅ Manage communications and PR efforts, from client presentations to student outreach and press releases
✅ Collaborate with university partners to align dining initiatives with campus life, including sustainability, health & wellness, and cultural programming
✅ Design promotional materials and marketing collateral that inform and inspire
✅ Monitor performance, track results, and continuously refine strategies to boost engagement and satisfaction
✅ Support business development and client retention with fresh, creative thinking and professional polish
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing preferred
Experience: Minimum of three years of marketing experience
Required Skills:
- Proven track record in marketing, with a focus on event planning and community building
- Excellent writing and communication skills
- Ability to present to large groups
- Knowledge of merchandising and promotions
Preferred Skills:
- Experience in higher education or a related field
- Bilingual or multilingual skills
ASSUMPTION: While a degree in Marketing is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $80,000 - $85,000 per year
Benefits:
- Medical
- Dental
- Vision
- Life Insurance/ AD
- Disability Insurance
- Retirement Plan
- Paid Time Off
- Holiday Time Off
- Associate Shopping Program
- Health and Wellness Programs
- Discount Marketplace
- Identity Theft Protection
- Pet Insurance
- Commuter Benefits
- Employee Assistance Program
- Flexible Spending Accounts (FSAs)
- Paid Parental Leave
- Personal Leave
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Senior Marketing Manager role in the higher education sector.
📌 Applicant Insights
🔍 Company Context
Industry: Food service management, focusing on higher education institutions
Company Size: Large (over 500 employees)
Founded: 1946 (as Compass Group; Chartwells Higher Education is a division)
Company Description:
- Compass Group is a British multinational contract foodservice company headquartered in the United Kingdom
- Chartwells Higher Education is a division of Compass Group, specializing in on-campus dining services for colleges and universities
- The company focuses on providing innovative, high-quality foodservice solutions tailored to the unique needs of each client
Company Specialties:
- On-campus dining services
- Catering and event planning
- Facility management
- Vending and retail services
Company Website: http://www.compass-usa.com/
ASSUMPTION: Compass Group is a large, international company with a diverse range of clients, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into management or leadership roles
Reporting Structure: This role reports directly to the General Manager of Dining Services at the University of Idaho
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Progression into management or leadership roles within the company
- Expansion of responsibilities based on performance and initiative
- Potential to work on multiple campuses or in different regions
ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: On-campus, with a focus on community engagement and collaboration with university partners
Office Location(s): University of Idaho, Moscow, Idaho
Geographic Context:
- Moscow, Idaho, is a small city with a population of approximately 25,000 people
- The city is home to the University of Idaho, which has a student population of around 11,000
- Moscow offers a mix of small-town warmth and progressive energy, with a vibrant arts and food scene
Work Schedule: Full-time, with occasional evening and weekend hours required for events and promotions
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on creativity, collaboration, and community engagement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- On-campus interview with the hiring manager and other key stakeholders
- Final interview with the General Manager of Dining Services
Key Assessment Areas:
- Creativity and innovation in marketing strategies
- Communication and presentation skills
- Understanding of higher education campus culture and dynamics
- Ability to manage multiple projects and deadlines
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the unique challenges and opportunities of marketing in a higher education setting
- Showcase your portfolio of marketing campaigns and events, with an emphasis on creativity, engagement, and results
ATS Keywords: Marketing, Event Planning, Community Building, Higher Education, Branding, Communications, Public Relations, Campaign Development, Student Engagement
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, TikTok)
- Graphic design software (Adobe Creative Suite, Canva)
- Project management tools (Asana, Trello)
- Customer relationship management (CRM) software (Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies required may vary depending on the university's existing infrastructure and the marketing team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Passion for food and people
- Commitment to quality and innovation
- Integrity and respect for all
- Collaboration and teamwork
- Accountability and continuous improvement
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment with a focus on creativity and collaboration?
- Are you comfortable working with a diverse range of stakeholders, from students and faculty to university administrators?
- Do you have a strong understanding of higher education campus culture and the unique challenges and opportunities of marketing in this setting?
ASSUMPTION: A strong cultural fit for this role requires a high degree of creativity, adaptability, and a passion for working in a higher education environment.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines with limited resources
- Working with a diverse range of stakeholders, each with their own priorities and expectations
- Adapting to the unique culture and dynamics of each university campus
- Keeping up with the latest marketing trends and technologies in a rapidly evolving field
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to marketing roles in other industries, this position offers a unique opportunity to work in a dynamic, fast-paced environment with a strong focus on creativity and community engagement
- Marketing in higher education presents unique challenges and opportunities, requiring a strong understanding of campus culture and the ability to adapt to a diverse range of stakeholders
- Career progression in this field may involve moving between different campuses or regions, offering opportunities for professional growth and development
ASSUMPTION: While marketing roles in higher education share many similarities with those in other industries, the unique campus environment and stakeholder dynamics require a specific set of skills and experiences.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new dining concept on campus
- Creating and implementing a social media strategy to increase student engagement with campus dining events and promotions
- Designing and producing promotional materials for a university-wide dining event, including posters, flyers, and digital advertisements
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from creative campaign development to event planning and promotional design.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and university partners to align dining initiatives with campus life?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions demonstrate a strong interest in the role and a commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Compass Group Careers website
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with an emphasis on creativity, community building, and event planning
- Prepare a portfolio of marketing campaigns and events that demonstrate your unique qualifications and fit for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
