📌 Core Information
🔹 Job Title: Senior Marketing Manager, Usage Automation
🔹 Company: HubSpot
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote (USA)
🚀 Job Overview
Key aspects of this role include:
- Driving customer success and product usage through marketing automation
- Building and scaling global automation programs using AI and data science
- Collaborating with cross-functional teams to create a consistent customer experience
- Experimenting, iterating, and optimizing marketing campaigns
- Providing thought leadership on customer needs and market trends
ASSUMPTION: This role requires a strong background in marketing automation, AI, and data science, as well as experience working with cross-functional teams.
📋 Key Responsibilities
✅ Own every element of your program from strategy to execution and reporting
✅ Design, write, and build emails and other communications, including segmentation and operations
✅ Use AI and data science to enhance communications and expand into new channels
✅ Experiment and iterate to improve customer engagement and success
✅ Collaborate with stakeholders to create a consistent customer experience across channels
ASSUMPION: This role requires a strong understanding of marketing automation, AI, and data science, as well as excellent communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with at least 3 years in marketing automation
Required Skills:
- Proven experience with AI tools (Claude, ChatGPT, Gemini)
- Demonstrated experience collaborating with technical cross-functional teams
- Strong passion for customer experience
- Excellent analytical and problem-solving skills
- Proven ability to drive projects independently
- Excellent communication and stakeholder management skills
Preferred Skills:
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Familiarity with SQL or other data querying languages
- Experience with A/B testing and optimization
ASSUMPION: Candidates must have hands-on experience with AI tools and a strong background in collaborating with technical teams. A passion for customer experience and the ability to drive projects independently are essential.
💰 Compensation & Benefits
Salary Range: $92,000 - $138,000 USD Annually
Benefits:
- Stock Options
- Equity
- Annual Bonus
- Overtime Pay
Working Hours: Full-time (40 hours/week)
ASSUMPION: The salary range provided is based on HubSpot's compensation philosophy and may vary depending on the candidate's skills, experience, and other job-related reasons.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Marketing Automation)
Company Size: 5,001-10,000 employees (Mid-size)
Founded: 2006 (19 years ago)
Company Description:
- HubSpot is a leading CRM platform that provides software and support to help businesses grow better
- The company offers marketing, sales, service, and website management products that start free and scale to meet customers’ needs
- HubSpot is known for its award-winning culture and commitment to creating an inclusive and diverse workplace
Company Specialties:
- Inbound marketing
- Marketing automation
- AI and data science
- Customer relationship management
- Customer success and support
Company Website: hubspot.com
ASSUMPION: HubSpot is a well-established company in the marketing automation industry, known for its innovative products and strong company culture.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years of experience)
Reporting Structure: This role reports directly to the Director of Customer Adoption & Usage
Work Arrangement: Hybrid (remote with occasional office attendance for in-person onboarding and events)
Growth Opportunities:
- Potential to expand the role's scope and impact as the team and customer base grow
- Opportunities to collaborate with and learn from cross-functional teams
- Potential to take on additional responsibilities or manage a team as the role evolves
ASSUMPION: This role offers significant growth opportunities as HubSpot continues to expand its customer base and product offerings.
🌍 Location & Work Environment
Office Type: Hybrid (remote with occasional office attendance)
Office Location(s): Cambridge, MA (HubSpot headquarters) and other global offices
Geographic Context:
- Cambridge, MA is a vibrant city with a strong tech industry and a high cost of living
- HubSpot's global offices offer opportunities to work remotely with colleagues worldwide
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPION: The hybrid work arrangement and global office locations provide flexibility and opportunities to work with a diverse team.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with cross-functional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing automation and AI expertise
- Collaboration and communication skills
- Problem-solving and analytical skills
- Customer-centric mindset
- Cultural fit and alignment with HubSpot's values
Application Tips:
- Highlight your experience with AI tools and marketing automation platforms
- Demonstrate your ability to drive projects independently and collaborate with cross-functional teams
- Showcase your passion for customer experience and problem-solving skills
- Prepare for behavioral and situational interview questions focusing on your marketing automation and AI experience
ATS Keywords: Marketing Automation, AI, Data Science, Customer Experience, Project Management, Stakeholder Management, Analytical Skills, Email Communication, Segmentation, Collaboration, Problem Solving, Experimental Mindset, Campaign Management, Strategy Development, Execution, Reporting
ASSUMPION: HubSpot's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the role.
🛠️ Tools & Technologies
- AI and data science tools (Claude, ChatGPT, Gemini)
- Marketing automation platforms (HubSpot, Marketo, Pardot)
- Customer relationship management (CRM) software
- Email marketing and communication tools
- Data querying and analysis tools (SQL)
ASSUMPION: Candidates should have experience with AI tools, marketing automation platforms, and relevant data querying and analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Customers first
- Useful
- Empowering
- Growth
- Transparency
Work Style:
- Customer-centric and data-driven
- Collaborative and inclusive
- Flexible and adaptable
- Transparent and open communication
Self-Assessment Questions:
- How do you ensure that your marketing strategies prioritize the customer's needs and preferences?
- Can you provide an example of a time when you had to adapt your work style to fit a new team or project?
- How do you approach continuous learning and improvement in your marketing strategies?
ASSUMPION: HubSpot values candidates who align with their customer-centric and collaborative work style, as well as those who demonstrate a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a high volume of customer data and communications
- Keeping up with the latest AI and data science trends and tools
- Balancing the need for personalization with scalability in marketing campaigns
- Collaborating effectively with cross-functional teams across different time zones
ASSUMPION: Candidates should be prepared to manage a high volume of data, stay up-to-date with AI and data science trends, and collaborate effectively with remote teams.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing automation and AI for customer success and product usage
- Similar roles in the industry may focus more on demand generation, lead nurturing, or customer retention
- Career paths in this role may lead to senior marketing leadership positions or specialized roles in AI and data science
ASSUMPION: This role offers a unique opportunity to specialize in marketing automation and AI for customer success and product usage, with potential career growth in marketing leadership or AI and data science.
📝 Sample Projects
- Developing and executing a global email campaign to onboard new customers and drive product adoption
- Creating and optimizing in-app notifications to engage users and promote key features
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPION: Candidates should be prepared to develop and execute marketing campaigns, analyze customer data, and optimize marketing strategies based on performance metrics.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for customer success and product usage?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the team collaborate with other departments, such as Product, Engineering, and Customer Success?
- What opportunities are there for professional growth and development within this role?
- How does HubSpot support work-life balance for employees in this role?
ASSUMPION: Candidates should ask thoughtful questions about the role, team dynamics, and company culture to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with AI tools, marketing automation, and customer-centric strategies
- Prepare for behavioral and situational interview questions focusing on your marketing automation and AI experience
- Follow up with the hiring manager after your interview to express your interest in the role
- If you require accommodations due to travel limitations or other reasons, inform your recruiter during the hiring process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
