📌 Core Information
🔹 Job Title: Senior Marketing Operations Manager
🔹 Company: Zimperium
🔹 Location: Dallas, Texas
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving scalable marketing processes and optimizing the MarTech stack
- Supporting data-driven decision-making across global marketing initiatives
- Aligning marketing, sales, and revenue operations for impactful growth
- Overseeing marketing systems, performance reporting, campaign operations, and lead management
ASSUMPTION: This role requires a strategic mindset and experience in marketing operations to drive efficiency and effectiveness across global marketing teams.
📋 Key Responsibilities
✅ Marketing Systems & Automation:
- Manage and optimize Zimperium’s marketing automation platform (HubSpot) and integrations with Salesforce, Demandbase, and other tools
- Design and execute scalable processes for account-based campaign management, segmentation, and attribution
- Oversee the marketing tech blueprint and make recommendations for improvements or new tools
- Educate the marketing team on best practices in campaign and marketing operations
✅ Processes, Data, Reporting & Insights:
- Develop and maintain dashboards and reports to measure campaign effectiveness, funnel performance, and marketing ROI
- Partner with RevOps and Sales to ensure data accuracy, lead management, and lifecycle tracking
- Deliver actionable insights that inform strategy and drive optimization
✅ Campaign & Project Operations:
- Support campaign execution by building workflows, forms, and landing pages, and ensuring compliance with privacy and data policies
- Streamline campaign operations and improve time-to-launch across global teams
- Manage engagement scoring models and attribution frameworks to improve conversion and pipeline quality
✅ Marketing Budget Management & Cross-functional Collaboration:
- Support onboarding and enablement on marketing systems and processes
- Responsible for managing and maintaining the global marketing budget, partnering closely with Finance to ensure accurate forecasting, strategic allocation of resources, and alignment with company goals
ASSUMPTION: This role requires a high level of technical proficiency, analytical skills, and the ability to work cross-functionally to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-8+ years of experience in marketing operations, with at least 2 years in a senior or strategic role
Required Skills:
- Hands-on, admin-level expertise in HubSpot and Salesforce (required); experience with tools like Demandbase, Qualified, and Salesloft is a plus
- Strong analytical mindset with experience building dashboards and interpreting marketing performance data
- Proven ability to optimize marketing programs and operational workflows for scale
- Strong understanding of B2B SaaS or cybersecurity marketing a plus
- Excellent communication and cross-functional collaboration skills
Preferred Skills:
- Experience with account-based marketing and analytics
- Familiarity with marketing budget management and cross-functional collaboration
ASSUMPTION: Candidates with a proven track record in marketing operations and experience working with the required tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Operations Manager with 5-10 years of experience in the Dallas, TX area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and company holidays
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Zimperium operates in the computer and network security industry, focusing on mobile security solutions
Company Size: Zimperium is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment
Founded: Zimperium was founded in 2010 and has since grown to become a world leader in mobile security
Company Description:
- Zimperium is the world leader in mobile security, providing unparalleled protection for mobile applications and devices
- The company leverages AI-driven, autonomous security to counter evolving threats, including mobile-targeted phishing, malware, app vulnerabilities, and compromise
- Zimperium helps organizations stay ahead of cybercriminals by offering proactive, unmatched protection of the mobile apps that run their business and the mobile devices relied upon by their employees
Company Specialties:
- Mobile Security
- Mobile Intrusion Prevention System
- Vulnerability Research & Exploitation
- Machine Learning
- Mobile Threat Defense
- Mobile Risk Management
- Mobile Device Management
- Mobile Intrusion Detection System
- Mobile Threat Detection
- Mobile App Security
Company Website: http://www.zimperium.com
ASSUMPTION: Zimperium's focus on mobile security provides unique challenges and opportunities for marketing operations professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for strategic decision-making and leadership within the marketing operations function
Reporting Structure: The Senior Marketing Operations Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including sales, revenue operations, and marketing
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to advance to a Director or VP of Marketing Operations role as the company grows
- Opportunities to expand skills and expertise in mobile security and B2B marketing
- Chance to work on global marketing initiatives and collaborate with international teams
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing operations within the mobile security industry.
🌍 Location & Work Environment
Office Type: Zimperium's headquarters is located in Dallas, Texas, offering a modern and collaborative work environment
Office Location(s): 4055 Valley View, Dallas, TX 75244, US
Geographic Context:
- Dallas, Texas, offers a vibrant business ecosystem with a strong focus on technology and innovation
- The city provides ample opportunities for networking and professional growth within the tech industry
- Dallas has a relatively low cost of living compared to other major tech hubs in the United States
Work Schedule: The work schedule is typically Monday through Friday, with core hours of 9:00 AM to 5:00 PM CST
ASSUMPTION: The Dallas location offers a dynamic and growing tech scene, providing ample opportunities for professional development and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Marketing Operations team
- On-site interview with the Vice President of Marketing and other key stakeholders
- Final decision and offer
Key Assessment Areas:
- Technical proficiency in marketing automation tools (HubSpot, Salesforce)
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication skills
- Strategic thinking and problem-solving abilities
- Alignment with Zimperium's company values and culture
Application Tips:
- Highlight relevant experience and achievements in marketing operations, with a focus on driving efficiency and effectiveness
- Tailor your resume and cover letter to emphasize your fit for the role and Zimperium's company culture
- Prepare for technical interview questions related to marketing automation tools and data analysis
- Research Zimperium's company background and mobile security industry trends to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing Operations, HubSpot, Salesforce, Data Analysis, Campaign Management, Lead Management, Budget Management, Cross-functional Collaboration, Account-based Marketing, Performance Reporting, Marketing Automation, Attribution Frameworks, Engagement Scoring, Process Optimization, SaaS Marketing, Communication Skills
ASSUMPTION: Zimperium's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Demandbase
- Qualified
- Salesloft
- Other marketing automation and analytics tools
ASSUMPTION: Proficiency in the listed tools is essential for success in this role, and candidates should be prepared to demonstrate their expertise during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you optimized a marketing process to improve efficiency and effectiveness?
- How do you approach cross-functional collaboration and communication to drive marketing success?
ASSUMPTION: Zimperium values candidates who are innovative, customer-focused, and able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing a global marketing team with diverse needs and priorities
- Keeping up with the latest trends and best practices in marketing automation and analytics
- Balancing strategic decision-making with day-to-day operational tasks
- Navigating the complexities of the mobile security industry and its unique marketing challenges
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and evolving work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position requires a strong focus on account-based marketing and analytics within the mobile security industry
- Zimperium's emphasis on innovation and customer focus sets it apart from other companies in the industry
- This role offers significant growth potential for candidates looking to advance their careers in marketing operations within the mobile security sector
ASSUMPTION: Candidates should research similar roles within the mobile security industry to better understand the unique challenges and opportunities presented by this position.
📝 Sample Projects
- Optimizing HubSpot workflows to improve campaign performance and lead management
- Developing a comprehensive marketing analytics dashboard to track key performance indicators and inform strategic decision-making
- Collaborating with the sales team to implement a new lead scoring model and improve pipeline quality
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive marketing success through data-driven decision-making and process optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into Zimperium's overall marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the marketing department?
- How does Zimperium support the professional development and growth of its marketing operations team members?
- What are the most significant challenges facing the mobile security industry, and how does Zimperium differentiate itself from competitors?
- How does Zimperium approach work-life balance and employee well-being?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and Zimperium's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing operations and data-driven decision-making
- Prepare for technical interview questions related to marketing automation tools and data analysis
- Research Zimperium's company background and mobile security industry trends to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
