📌 Core Information
🔹 Job Title: Senior Marketing Operations Manager
🔹 Company: Circle.so
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Anywhere in the world)
🚀 Job Overview
Key aspects of this role include:
- Driving demand generation and performance marketing initiatives
- Managing and optimizing the marketing technology stack
- Collaborating with cross-functional teams to align strategies and streamline processes
- Analyzing marketing performance metrics to inform strategies and roadmaps
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a remote, asynchronous environment.
📋 Key Responsibilities
✅ Develop and execute marketing operations strategies to drive lead generation and maximize marketing ROI
✅ Manage and optimize the marketing technology stack, including HubSpot, Chili Piper, Clay, and Google Analytics
✅ Implement and manage UTM tracking and conversion data integration to accurately measure campaign performance
✅ Support performance marketing initiatives, including paid advertising campaigns, conversion testing, and optimization
✅ Utilize analytics and reporting tools to track key marketing performance metrics and identify trends
✅ Conduct regular analysis of the marketing operations function to identify areas for improvement and inform the roadmap
✅ Collaborate with cross-functional teams to align strategies and streamline processes
✅ Create, maintain, and analyze customer segments within HubSpot to improve targeting and personalization
✅ Ensure the marketing tech stack is fully optimized and provide support to all teams utilizing marketing tools
✅ Maintain documentation of marketing processes and customer engagement motions
✅ Take ownership of change management planning and implementing new/existing marketing processes across teams
✅ Partner closely with team members on the front lines to ensure systems, data, and processes are increasing their effectiveness and efficiency
ASSUMPTION: This role may require occasional work outside of standard business hours to support global team members and accommodate time zone differences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in marketing operations, demand generation, and performance marketing
Required Skills:
- Proficient in English (CEFR Level C2 / ILR Level 5)
- Deep understanding of performance marketing, including paid advertising, conversion testing, and marketing data tagging and integration
- Experience with HubSpot, Chili Piper, Clay, and Google Analytics
- Ability to interpret process gaps and propose solutions to their underlying causes
- Holistic thinker, able to manage multiple objectives/assignments while supporting initiatives across several cross-functional teams
- Excellent verbal and written communication skills
- Self-starter; highly analytical; capable of delivering on goals with minimal supervision
Preferred Skills:
- Advanced with Microsoft Excel/Google Sheets for modeling purposes
- Experience in integrating product usage data into go-to-market tools and processes
- Have worked in transactional SaaS or in Product Led Growth (PLG) with a freemium or free trial experience
- Working knowledge of SQL and a BI tool (Tableau, Metabase, Looker, PowerBI, etc.)
ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage in this position.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 USD per year
Benefits:
- Fully remote: work from anywhere in the world!
- Autonomy and trust to do your job: we care about outcomes over everything else.
- Paid time away: all employees are given 35 days of PTO annually. We also offer a paid sabbatical after 5 years.
- Generous U.S. benchmarked compensation and startup equity no matter where you are in the world.*
- Awesome medical coverage with 100% coverage for you and your family, or medical reimbursement options where applicable!*
- Parental leave for parents expanding their family, or just starting one.
- Home office stipend to help you get up and running.
- Learning & development stipend to help you level up your professional skills.
- Annual bonus potential for roles that don't already receive variable income or commission.
- Company retreats: twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world!
Working Hours: 40 hours per week, with flexibility for a remote work arrangement
ASSUMPTION: The salary range provided is a starting point and is subject to an annual review and increase on a once-per-year basis. Benefits and perks may vary depending on the employee's location and unique circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Circle is building the world’s leading all-in-one platform for online communities, making it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments – all in one place, all under their own brand.
Company Size: Circle is a fully remote company of around 180 team members from 30+ countries around the world.
Founded: Circle was founded in 2019 and has since grown to become a leading platform for online communities.
Company Description:
- Circle is a fully remote company that values autonomy and trust in its employees.
- The company offers competitive U.S. benchmarked compensation and benefits, regardless of location.
- Circle is committed to diversity, equity, and inclusion, actively seeking candidates who expand representation of backgrounds, cultures, and lived experiences in its teams.
Company Specialties:
- Online community platform
- Event management
- Live streaming
- Course creation and management
Company Website: circle.so
ASSUMPTION: Circle's remote-first culture and global team may present unique opportunities and challenges for candidates considering this role.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing operations, demand generation, and performance marketing.
Reporting Structure: The Senior Marketing Operations Manager will report directly to the Head of Marketing and work closely with various cross-functional teams, including sales, finance, and customer success.
Work Arrangement: This role is remote, with the expectation that the successful candidate will be able to work effectively in an asynchronous, global team environment.
Growth Opportunities:
- The RevOps team is just getting started, and this role presents an opportunity to make a significant impact on the company's growth and success.
- As the company continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or move into a leadership role.
- Circle offers a paid sabbatical after 5 years, providing an opportunity for employees to recharge and pursue personal growth or development opportunities.
ASSUMPTION: The successful candidate will have a strong desire to grow both personally and professionally and will be proactive in seeking out opportunities to learn and develop new skills.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Anywhere in the world
Geographic Context:
- Circle has team members from 30+ countries around the world, providing a diverse and global work environment.
- The company offers twice-yearly company retreats in beautiful places around the world, providing opportunities for team members to connect and build relationships in person.
- Circle's remote-first culture allows for a high degree of flexibility and autonomy in work arrangements.
Work Schedule: Circle offers a flexible work schedule, with a focus on outcomes over hours worked.
ASSUMPTION: The successful candidate will be self-motivated, able to manage their time effectively, and capable of working independently in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Initial screening call with the Talent Acquisition team
- Technical assessment or case study
- Interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior leader
- Decision and offer
Key Assessment Areas:
- Technical skills and experience in marketing operations, demand generation, and performance marketing
- Ability to work effectively in a remote, asynchronous environment
- Communication and collaboration skills
- Problem-solving and analytical skills
- Alignment with Circle's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to marketing operations, demand generation, and performance marketing, as well as your experience with the relevant tools and technologies.
- Demonstrate your ability to work effectively in a remote, asynchronous environment by providing examples of your experience working remotely or in a global team.
- Showcase your problem-solving and analytical skills by providing examples of how you've identified and addressed process gaps or optimized marketing systems in previous roles.
ATS Keywords: Marketing Operations, Demand Generation, Performance Marketing, HubSpot, Chili Piper, Clay, Google Analytics, Data Enrichment, Conversion Testing, Analytics, Customer Segmentation, Change Management, Cross-Functional Collaboration, Detail-Oriented, Communication Skills, Self-Starter
ASSUMPTION: The successful candidate will have a strong understanding of the marketing technology stack and be able to speak confidently about their experience with the relevant tools and technologies.
🛠️ Tools & Technologies
- HubSpot (for marketing automation and CRM)
- Chili Piper (for lead routing)
- Clay (for data enrichment)
- Google Analytics (for web analytics)
- Microsoft Excel/Google Sheets (for modeling purposes)
- SQL and a BI tool (Tableau, Metabase, Looker, PowerBI, etc.) (bonus)
ASSUMPTION: The successful candidate will have experience with the relevant marketing technology stack and be able to hit the ground running in this role.
👔 Cultural Fit Considerations
Company Values:
- Circle values autonomy and trust in its employees, focusing on outcomes over hours worked.
- The company is committed to diversity, equity, and inclusion, actively seeking candidates who expand representation of backgrounds, cultures, and lived experiences in its teams.
- Circle fosters a global and remote-first culture, with team members from 30+ countries around the world.
Work Style:
- Circle offers a flexible work schedule, with a focus on outcomes over hours worked.
- The company values self-starters who are highly analytical and capable of delivering on goals with minimal supervision.
- Circle's remote-first culture allows for a high degree of flexibility and autonomy in work arrangements.
Self-Assessment Questions:
- Do you align with Circle's values, particularly the focus on autonomy and trust in employees?
- Are you comfortable working in a remote, asynchronous environment with a global team?
- Do you have experience working with the relevant marketing technology stack, and are you able to speak confidently about your experience with these tools?
- Are you a self-starter who is highly analytical and capable of delivering on goals with minimal supervision?
ASSUMPTION: The successful candidate will be able to thrive in a remote, asynchronous environment and will be a strong cultural fit with Circle's values and company culture.
⚠️ Potential Challenges
- The role requires a high degree of autonomy and the ability to work effectively in a remote, asynchronous environment.
- The successful candidate will need to be able to manage multiple objectives/assignments while supporting initiatives across several cross-functional teams.
- The role may require occasional work outside of standard business hours to support global team members and accommodate time zone differences.
- The successful candidate will need to be comfortable working with a diverse and global team, and may face unique challenges related to communication and collaboration in a remote environment.
ASSUMPTION: The successful candidate will be proactive in managing their time and priorities, and will be able to work effectively in a remote, asynchronous environment.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing operations, demand generation, and performance marketing within a remote-first, global company.
- Candidates with experience in a similar role or industry may have an advantage in this position.
- Circle's remote-first culture and global team may present unique opportunities and challenges for candidates considering this role.
ASSUMPTION: The successful candidate will have a strong understanding of the marketing technology stack and be able to speak confidently about their experience with the relevant tools and technologies.
📝 Sample Projects
- Implementing and managing UTM tracking and conversion data integration to accurately measure campaign performance
- Optimizing the marketing technology stack to improve efficiency and effectiveness
- Developing and executing marketing operations strategies to drive lead generation and maximize marketing ROI
- Supporting performance marketing initiatives, including paid advertising campaigns, conversion testing, and optimization
ASSUMPTION: The successful candidate will have a strong understanding of the marketing technology stack and be able to speak confidently about their experience with the relevant tools and technologies.
❓ Key Questions to Ask During Interview
- Can you describe the marketing technology stack at Circle and how this role will be responsible for managing and optimizing it?
- How does Circle approach cross-functional collaboration and alignment between marketing and other teams, such as sales and customer success?
- Can you provide an example of a time when you identified and addressed a process gap or optimized a marketing system in a previous role?
- How does Circle support the professional development and growth of its employees, particularly in a remote work environment?
- Can you describe the company's approach to diversity, equity, and inclusion, and how this is reflected in the company's culture and hiring practices?
ASSUMPTION: The successful candidate will be proactive in asking thoughtful and insightful questions about the role, the company, and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Circle.so job board
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing operations, demand generation, and performance marketing
- Prepare for your interview by researching Circle's company culture, values, and mission, and be ready to discuss your alignment with these aspects
- If you are selected for a technical assessment or case study, take the time to complete it thoroughly and showcase your problem-solving and analytical skills
- Follow up with the hiring team one week after your final interview to inquire about the status of your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
