📌 Core Information
🔹 Job Title: Senior Marketing Operations Manager
🔹 Company: Cyara
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Building, managing, and executing marketing campaigns using Marketo and other tools
- Leveraging AI and automation to maximize campaign effectiveness and drive revenue opportunities
- Collaborating with cross-functional teams to optimize marketing efforts
- Analyzing campaign performance and making data-driven decisions
ASSUMPTION: This role requires a strong understanding of marketing operations, AI, and automation tools to succeed.
📋 Key Responsibilities
✅ Responsible for building and managing marketing programs via Marketo, 6Sense, and other marketing tools
✅ Leverage modern, developer-friendly tools to build a highly efficient, scalable, and customizable marketing and sales automation ecosystem
✅ Develop segmentation strategies including data enrichment, content personalization, and customization at scale
✅ Coordinate email and campaign activities as a Single Point of Contact
✅ Manage the marketing calendar of campaign activity
✅ Leverage AI and automation to shape and execute scalable solutions for various use cases
✅ Run experiments to optimize content, whitespace messaging, targeting, and more
✅ Leverage intent data and drive lead nurturing and lead lifecycle programming using AI and automation
✅ Be a thought leader about applying AI and automation across other marketing teams
✅ Work to support SDR initiatives
✅ Build and continuously improve agile processes, best practices, templates, and checklists
ASSUMPTION: This role requires strong project management, analytical, and problem-solving skills to manage multiple campaigns and initiatives effectively.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related field
Experience: 8+ years of experience in revenue operations, sales operations, or marketing operations
Required Skills:
- Deep knowledge of Marketo (Measure and Engage), 6Sense, and Salesforce
- Experience with Google Analytics 4 and Google Tag Manager
- Account Based Marketing experience
- Passion for AI and automation, with hands-on experience exploring open-source tools and integrations
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience driving marketing operations/demand generation strategies in a B2B software company
- Experience working with private equity firms or in a private equity-backed company
ASSUMPTION: While not explicitly stated, a strong understanding of lead lifecycles and practical sales and marketing processes is essential for this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $136,500 per year (Individual pay is determined by skills, qualifications, experience, and location)
Benefits:
- Competitive compensation and a work culture that's results-oriented, fast-paced, and focused on continuous improvement
- Flexible work environment with a family-first, team-oriented, and positive atmosphere
- Opportunity to work for a global, growing company with an all-inclusive team of innovators
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Operations Manager role with the given experience level and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-powered CX Transformation Platforms
Company Size: 201-500 employees (Mid-sized)
Founded: 2006
Company Description:
- Cyara revolutionizes the way businesses transform and optimize their customer experiences
- Empowers enterprises to deliver flawless interactions across voice, video, digital, and chatbot experiences
- Improves customer journeys through continuous innovation while reducing cost and minimizing risk
Company Specialties:
- IVR Testing
- Contact Center Testing
- Customer Experience Testing
- Contact Center Monitoring
- Chat Testing
- CX Assurance
- devops
- agile
- digital transformation
- Customer Experience
- CX + DevOps
- omnichannel
- chatbot testing
- and testing automation
Company Website: http://www.cyara.com
ASSUMPTION: Cyara is a mid-sized, privately-held company focused on providing AI-powered CX Transformation Platforms to leading global brands.
📊 Role Analysis
Career Level: Mid-level to Senior-level marketing professional
Reporting Structure: This role may report directly to the VP of Marketing or a similar position
Work Arrangement: Remote (Solely), with the flexibility to work from anywhere in the United States
Growth Opportunities:
- Potential career progression into a Director or VP of Marketing role
- Expanding the scope of responsibilities as the company grows and evolves
- Learning and developing skills in AI, automation, and other emerging marketing technologies
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Cyara continues to expand and innovate in the AI-powered CX Transformation Platform space.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): United States (Flexible)
Geographic Context:
- The United States offers a wide range of living and working environments, from urban centers to rural areas
- Cyara's remote work arrangement provides flexibility to live and work anywhere in the country
- The company's headquarters are in Redwood City, California, but employees can be based anywhere in the United States
Work Schedule: Full-time (40 hours per week), with flexible hours and a results-oriented work culture
ASSUMPTION: Working remotely for Cyara offers a high degree of flexibility and work-life balance, with the opportunity to live and work anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study presentation
- Final round interview with the hiring manager and/or other team members
- Background check and offer extension
Key Assessment Areas:
- Technical skills in Marketo, 6Sense, Salesforce, and other relevant marketing tools
- AI and automation knowledge and experience
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Alignment with Cyara's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for AI and automation by providing specific examples of projects or initiatives you've worked on
- Prepare for behavioral and situational interview questions that focus on your problem-solving, analytical, and communication skills
- Research Cyara's company values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Marketo, 6Sense, Salesforce, AI, Automation, Marketing Operations, Campaign Management, Lead Generation, Segmentation, Data Enrichment, Personalization, Customization, ABX, Sales Outreach, Intent Data, Lead Nurturing, Lead Lifecycle, Agile Processes, Best Practices, Templates, Checklists
ASSUMPTION: Cyara's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketo (Measure and Engage)
- 6Sense
- Salesforce
- Google Analytics 4
- Google Tag Manager
- AI and automation tools (e.g., Clay, Nook, Airtable, N8N, and similar)
- GitHub
ASSUMPTION: This role requires proficiency in various marketing tools, with a strong emphasis on Marketo, 6Sense, and Salesforce. Familiarity with AI and automation tools is also essential.
👔 Cultural Fit Considerations
Company Values:
- Deliver Excellence by putting the customer first, collaborating globally, and always striving to improve
- Innovate Boldly by setting new standards and learning from every experience
- Integrity First by valuing humility, authenticity, and respect for diversity, building trust in all we do
- Embrace Curiosity by empowering employees to experiment, learn, and grow in a dynamic environment
Work Style:
- Results-oriented and fast-paced, with a focus on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Flexible and adaptable, with the ability to thrive in a dynamic and evolving work environment
- Family-first, with a positive and supportive work culture
Self-Assessment Questions:
- How do your personal values align with Cyara's company values, specifically "Deliver Excellence" and "Innovate Boldly"?
- Are you comfortable working in a fast-paced, dynamic environment, and how do you approach continuous improvement and adaptation?
- How do you balance your work and personal life, and how do you ensure you maintain a healthy work-life balance in a remote work environment?
ASSUMPTION: Cyara's company values and work style emphasize a results-oriented, collaborative, and flexible work environment, with a strong focus on continuous improvement and innovation.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and initiatives simultaneously, requiring strong project management skills
- Keeping up with the latest AI and automation tools and trends, as the field continues to evolve
- Balancing the need for data-driven decision-making with the ability to act quickly and adapt to changing market conditions
- Navigating a remote work environment, with the potential for feelings of isolation or disconnection from colleagues
ASSUMPTION: While Cyara offers a flexible and supportive work environment, this role may present unique challenges related to managing multiple campaigns, staying up-to-date with AI and automation tools, and working remotely.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a greater emphasis on AI and automation, requiring a strong understanding of these technologies
- Cyara's focus on AI-powered CX Transformation Platforms sets it apart from other software development companies, with a unique emphasis on customer experience and continuous innovation
- Career progression in this role may follow a similar path to other marketing operations roles, with the potential for advancement into director or VP-level positions
ASSUMPTION: This role offers a unique blend of marketing operations, AI, and automation skills, with a focus on customer experience and continuous innovation. While the career path may follow a similar trajectory to other marketing operations roles, the specific focus on AI-powered CX Transformation Platforms sets Cyara apart from other companies in the industry.
📝 Sample Projects
- Developing and executing a targeted email campaign using Marketo and 6Sense to generate leads and drive revenue growth
- Implementing AI and automation tools to personalize and customize content at scale, improving engagement and conversion rates
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Senior Marketing Operations Manager role at Cyara, with a focus on leveraging AI and automation to drive marketing success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall organization?
- How does Cyara support the professional development and growth of its employees, particularly in the area of AI and automation?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Cyara foster a culture of innovation and continuous improvement, and what opportunities exist for the Senior Marketing Operations Manager to contribute to this aspect of the company's success?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the team, and the company, allowing you to make a more informed decision about your fit and potential for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on AI and automation, marketing operations, and campaign management
- Prepare for behavioral and situational interview questions that focus on your problem-solving, analytical, and communication skills
- Research Cyara's company values and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager or talent acquisition team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
