Senior Marketing Operations Manager

📌 Core Information

🔹 Job Title: Senior Marketing Operations Manager

🔹 Company: Prompt

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Collaborating with Sales Operations to build and maintain the full lead-to-revenue pipeline in HubSpot
• Designing and implementing MQL and SQL definitions, and developing an intelligent lead scoring model
• Building and maintaining attribution reporting to track campaign and event effectiveness
• Partnering with stakeholders across marketing, sales, product, and finance to align on business needs and ensure data consistency
• Managing integrations across marketing and sales tools, including HubSpot, Gong, Slack, Walnut, Twilio, and others

ASSUMPTION: This role requires a high level of technical proficiency in marketing operations and a strong understanding of the full marketing funnel.

📋 Key Responsibilities

✅ Collaborate with Sales Operations to build and maintain the full lead-to-revenue pipeline in HubSpot

✅ Lead the design and implementation of MQL and SQL definitions and develop an intelligent lead scoring model to support prioritization and conversion

✅ Build and maintain attribution reporting to track campaign and event effectiveness, pipeline influence, and ROI across channels and stages of the buyer journey

✅ Partner with stakeholders across marketing, sales, product, and finance to align on business needs, prioritize initiatives, and ensure data consistency across systems

✅ Present reports and dashboards to stakeholders, providing actionable insights and educating teams on how to interpret and apply the data to improve performance and decision making

✅ Build custom workflows and automations in HubSpot to support lead nurturing, sales alerts, lifecycle updates, and campaign triggers

✅ Develop and maintain custom dashboards and reports in HubSpot for marketing KPIs, pipeline attribution, and campaign performance

✅ Manage integrations across marketing and sales tools, including HubSpot, Gong, Slack, Walnut, Twilio, and others to ensure seamless data flow

✅ Partner with dev and creative teams to manage email template builds and ensure email systems in HubSpot are scalable and compliant

✅ Evaluate and implement new martech, including AI tools, ABM platforms, and website heatmap technology (e.g., Decibel by Medallia)

✅ Own marketing reporting across the funnel and individual channels, providing actionable insights to stakeholders

✅ Manage and optimize Google Analytics and apply filters to ensure data cleanliness and segmentation accuracy

✅ Report on and analyze results of A/B testing, CRO experiments, and campaign optimizations

✅ Partner with development teams to monitor and maintain Google Search Console and address website crawlability and indexing issues

✅ Oversee the marketing team’s use of Asana, ensuring campaigns are well-tracked and deadlines are met

✅ Stay up to date with the latest capabilities in HubSpot, analytics platforms, AI, and digital marketing tools to suggest operational improvements

ASSUMPTION: This role requires strong analytical, documentation, and cross-functional collaboration skills, as well as a deep understanding of digital performance metrics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in marketing operations, with hands-on ownership of HubSpot marketing and CRM features

Required Skills:

• Proven experience managing marketing-to-sales handoff workflows, including lead scoring, lifecycle stages, and campaign attribution

• Experience supporting both sales-led and product-led growth models, with a strong focus on building marketing reporting infrastructure that measures funnel performance, attribution, and conversion across both motions

• Demonstrated ability to build and maintain integrations between marketing, CRM, and enablement platforms

• Strong understanding of digital performance metrics, especially across email, paid media, and content channels

• Familiarity with Google Analytics, Google Search Console, and lead attribution modeling

• Excellent analytical, documentation, and cross-functional collaboration skills

Preferred Skills:

• Familiarity with ABM platforms such as Demandbase, 6sense, or RollWorks

• Hands-on experience with website behavior tracking tools such as Decibel, Hotjar, or similar

• Basic proficiency in HTML/CSS for reviewing email and landing page builds

• Understanding of paid ad platforms including Meta, LinkedIn, TikTok, and Google Ads

• Exposure to Twilio, Gong, and Slack integrations in a marketing context

• Asana Ambassador Certification (or demonstrated expertise managing large projects in Asana)

• Meta Blueprint Certification (for Facebook/Instagram ads management)

• LinkedIn Marketing Labs Certification (for LinkedIn Campaign Manager)

ASSUMPTION: Certifications in HubSpot Marketing Software, Google Analytics (GA4), and Google Ads Search are strongly preferred for this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $150,000 per year (USD)

Benefits:

• Competitive salaries

• Remote/hybrid environment

• Potential equity compensation for outstanding performance

• Flexible PTO

• Company-wide sponsored lunches

• Company paid disability and life insurance benefits

• Company paid family and medical leave

• Medical, dental, and vision insurance benefits

• Discounted pet insurance

• FSA/DCA and commuter benefits

• 401k

• Credits for online and in-person fitness classes/gym memberships

• Recovery suite at HQ – includes a cold plunge, sauna, and shower

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Senior Marketing Operations Manager role with the required experience level and location. The benefits listed are typical for a company of Prompt's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Prompt is a software development company specializing in enterprise software solutions for the physical therapy industry. They aim to revolutionize healthcare by delivering highly automated and modern software to rehab therapy businesses, the teams within, and the patients they serve.

Company Size: Prompt is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment with opportunities for growth and impact.

Founded: Prompt was founded in 2017 and is headquartered in Hoboken, New Jersey, with a remote-friendly work culture.

Company Description:

• Prompt offers a fully integrated enterprise software solution for the physical therapy industry, including scheduling, documentation, billing, home exercise programs, patient engagement, and online scheduling all from one platform

• Their platform has the potential to grow clinic revenue by up to 27% through efficiency gains and billing optimization

• Prompt is committed to fostering a fair and respectful work environment, indiscriminate of race, color, religion, ethnicity, ancestry, national origin, sex, gender, gender identity, sexual orientation, age, marital status, veteran status, disability, medical condition, or any other protected characteristic

Company Specialties:

• Enterprise software solutions

• Physical therapy industry

• Revenue growth and optimization

• Patient engagement

• Data-driven decision making

Company Website: http://www.promptemr.com

ASSUMPTION: Prompt's focus on the physical therapy industry and commitment to data-driven decision making make it an attractive place for marketing professionals seeking to make a significant impact in a growing industry.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar executive position within the marketing department

Work Arrangement: This role is remote-friendly, with the option to work remotely or from the company's headquarters in Hoboken, New Jersey

Growth Opportunities:

• As Prompt continues to grow, there will be opportunities for the Senior Marketing Operations Manager to take on additional responsibilities and advance their career within the marketing department or the company as a whole

• This role offers the chance to work closely with senior leadership and influence the direction of the marketing department

• The diverse range of responsibilities in this role provides ample opportunity for professional development and skill expansion

ASSUMPTION: The growth opportunities for this role are closely tied to Prompt's continued success and expansion in the physical therapy industry.

🌍 Location & Work Environment

Office Type: Prompt's headquarters is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): 1000 Maxwell Ln, Unit 700, Hoboken, New Jersey 07030, US

Geographic Context:

• Hoboken, New Jersey is a vibrant, urban city located just across the Hudson River from New York City, offering a mix of urban and suburban living options

• The area is known for its rich history, cultural diversity, and thriving arts and food scenes

• Prompt's headquarters is conveniently located near public transportation, making it easily accessible from surrounding neighborhoods and nearby cities

Work Schedule: This role follows a standard full-time work schedule, with the option for flexible hours and remote work arrangements

ASSUMPTION: Prompt's remote-friendly work environment and convenient office location make it an attractive option for marketing professionals seeking a flexible and accessible work arrangement.

💼 Interview & Application Insights

Typical Process:

• The application process for this role may include an initial phone or video screen, followed by one or more in-depth interviews with members of the marketing department and other relevant stakeholders

• Candidates may be asked to complete a skills assessment or case study as part of the interview process

• Prompt's interview process is designed to evaluate both technical skills and cultural fit, with a focus on finding the best possible candidate for the role

Key Assessment Areas:

• Technical proficiency in HubSpot, marketing automation, and data analysis

• Understanding of the full marketing funnel and experience with marketing-to-sales handoff workflows

• Ability to collaborate effectively with cross-functional teams and stakeholders

• Problem-solving skills and the ability to think critically about marketing data and trends

• Alignment with Prompt's company values and culture

Application Tips:

• Highlight relevant experience and achievements in marketing operations, HubSpot, and data analysis on your resume

• Tailor your cover letter to demonstrate your understanding of Prompt's mission and the specific responsibilities of the Senior Marketing Operations Manager role

• Prepare for behavioral interview questions that focus on your experience with marketing automation, data-driven decision making, and cross-functional collaboration

• Be ready to discuss your approach to marketing attribution, lead scoring, and campaign optimization

• Research Prompt's company culture and values to ensure a strong fit with your personal work style and career goals

ATS Keywords: HubSpot, marketing operations, data analysis, lead scoring, campaign attribution, marketing automation, cross-functional collaboration, marketing-to-sales handoff, digital performance metrics, Google Analytics, Google Search Console, marketing reporting, marketing KPIs, marketing dashboards, marketing workflows, marketing integrations, AI tools, ABM platforms, website heatmap technology

ASSUMPTION: Prompt's interview process is designed to be thorough and comprehensive, ensuring that the best possible candidate is selected for the Senior Marketing Operations Manager role.

🛠️ Tools & Technologies

• HubSpot

• Google Analytics

• Google Search Console

• Asana

• Twilio

• Gong

• Slack

• Walnut

• Decibel by Medallia (or similar website heatmap technology)

• AI tools (e.g., HubSpot AI Academy, Google AI/ML, or similar)

• ABM platforms (e.g., Demandbase, 6sense, RollWorks)

• Paid ad platforms (e.g., Meta, LinkedIn, TikTok, Google Ads)

ASSUMPTION: The tools and technologies listed are the primary platforms used by Prompt's marketing department and are relevant to the Senior Marketing Operations Manager role. Familiarity with these tools is essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Prompt strives to push the boundaries of what is possible in healthcare software, constantly seeking new and better ways to serve their clients and patients

• Collaboration: Prompt fosters a culture of open communication and teamwork, with a strong emphasis on cross-functional collaboration and knowledge sharing

• Integrity: Prompt is committed to upholding the highest ethical standards in all aspects of their business, from data privacy to patient care

• Excellence: Prompt sets high standards for themselves and their clients, striving for continuous improvement and outstanding results

Work Style:

• Prompt's work environment is fast-paced and dynamic, with a strong focus on data-driven decision making and continuous improvement

• The company values a growth mindset and encourages employees to take ownership of their work and seek out new challenges and opportunities for learning and development

• Prompt's culture is collaborative and supportive, with a strong emphasis on teamwork and mutual respect

Self-Assessment Questions:

• Do you thrive in fast-paced, data-driven environments and enjoy working with large datasets to drive marketing strategy and optimization?

• Are you comfortable managing multiple projects and priorities, and able to balance the needs of various stakeholders?

• Do you have a strong understanding of the full marketing funnel and experience with marketing-to-sales handoff workflows?

• Are you able to work independently and take ownership of your projects, while also collaborating effectively with cross-functional teams?

• Do you align with Prompt's company values, including innovation, collaboration, integrity, and excellence?

ASSUMPTION: Prompt's company culture is a strong fit for marketing professionals who are highly motivated, data-driven, and collaborative, with a passion for pushing the boundaries of what is possible in healthcare software.

⚠️ Potential Challenges

• The Senior Marketing Operations Manager role requires a high level of technical proficiency and may involve working with complex marketing data and tools

• This role may require occasional travel to Prompt's headquarters in Hoboken, New Jersey, or other company offices for meetings and team-building events

• The fast-paced nature of Prompt's work environment may present challenges for candidates who prefer a more structured or predictable work environment

• The Senior Marketing Operations Manager role may involve working with a diverse range of stakeholders, including marketing leadership, sales teams, product managers, and other cross-functional teams, which can present unique communication and collaboration challenges

ASSUMPTION: The potential challenges listed are common to roles of this nature and can be mitigated with strong communication, collaboration, and time management skills.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, the Senior Marketing Operations Manager role at Prompt places a strong emphasis on data-driven decision making, AI tools, and marketing automation

• Prompt's focus on the physical therapy industry and commitment to innovation set it apart from other companies in the marketing technology space

• This role offers a unique opportunity to work with a diverse range of marketing tools and technologies, including HubSpot, AI tools, ABM platforms, and website heatmap technology

• Compared to similar roles at larger enterprises, the Senior Marketing Operations Manager role at Prompt offers a more hands-on and collaborative work environment, with the opportunity to have a significant impact on the company's marketing strategy and growth

ASSUMPTION: The Senior Marketing Operations Manager role at Prompt is well-suited to marketing professionals with a strong background in marketing operations, data analysis, and marketing automation, who are seeking a challenging and impactful role in a growing industry.

📝 Sample Projects

• Developing and implementing a comprehensive lead scoring model to optimize lead prioritization and conversion

• Building and maintaining a custom dashboard in HubSpot to track marketing KPIs, pipeline attribution, and campaign performance

• Managing the integration of a new ABM platform to support targeted account-based marketing campaigns

• Optimizing Google Analytics filters to ensure data cleanliness and segmentation accuracy

• Conducting an A/B test of email marketing campaigns to improve open rates and click-through rates

• Partnering with development teams to address website crawlability and indexing issues in Google Search Console

• Evaluating and implementing a new website heatmap technology to improve user experience and conversion rates

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Senior Marketing Operations Manager may be involved in at Prompt, and are designed to showcase the role's focus on data-driven decision making, marketing automation, and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the marketing technology stack used at Prompt and how the Senior Marketing Operations Manager role fits into the broader marketing team structure?

• How does Prompt approach marketing-to-sales handoff workflows, and what tools and processes are in place to support this critical aspect of the marketing funnel?

• Can you provide an example of a successful marketing campaign or initiative at Prompt, and how the Senior Marketing Operations Manager contributed to its success?

• How does Prompt support the professional development and growth of its marketing operations team members?

• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives at Prompt, and how does the Senior Marketing Operations Manager role contribute to their optimization?

• How does Prompt approach data privacy and security, particularly in the context of marketing operations and customer data management?

ASSUMPTION: The key questions listed are designed to help candidates better understand the Senior Marketing Operations Manager role, Prompt's marketing technology stack, and the company's approach to marketing strategy and optimization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing operations, HubSpot, data analysis, and marketing automation

• Prepare for the interview process by researching Prompt's company culture and values, and brushing up on your knowledge of the latest marketing trends and best practices

• If selected for an in-depth interview, be prepared to discuss your approach to marketing attribution, lead scoring, and campaign optimization, as well as your experience with marketing automation and data-driven decision making

• Follow up with Prompt's hiring team after your interview to express your continued interest in the role and ask any remaining questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.