Senior Marketing Operations Manager

📌 Core Information

🔹 Job Title: Senior Marketing Operations Manager

🔹 Company: EarnIn

🔹 Location: Mountain View, California

🔹 Job Type: Hybrid (2 days on-site per week)

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Partnering directly with the CMO to drive strategic priorities and oversee marketing operations
• Maximizing the effectiveness and efficiency of the marketing organization through project management and cross-functional coordination
• Working with various marketing teams (Brand, Communications, Lifecycle Marketing, and User Acquisition) to ensure alignment and integrated planning
• Managing a junior project management resource and implementing project management best practices

ASSUMPTION: This role requires a high degree of ownership and comfort with ambiguity, as the marketing organization is growing and evolving rapidly.

📋 Key Responsibilities

✅ Project Management: Work with the CMO and individual functional teams to drive/support project management efforts, ensure milestones are met, and dependencies are tracked. Manage a junior project management resource dedicated to supporting the Brand and Creative teams. Implement project management best practices, tools, and reporting cadences.

✅ Strategic Execution: Air traffic control execution of key marketing initiatives, campaigns, and strategic projects. Serve as a thought partner to the CMO, helping define priorities and measure success. Prepare for and participate in offsites, board presentations, and own internal marketing team communications. Own quarterly planning, budget coordination, operational calendar, and marketing vendor contract evaluation and renewal process.

✅ Cross-Functional Coordination: Collaborate with Product, Sales, Finance, and People teams to ensure marketing initiatives are aligned with company-wide priorities. Coordinate across marketing subfunctions to ensure integrated planning and execution.

✅ Operations & Analytics: Serve as the primary point person to Analytics and Finance teams regarding marketing OKRs, scorecards, and internal dashboards. Identify operational gaps or inefficiencies and propose scalable solutions. Manage quarterly planning cycles and team-wide communication rhythms.

✅ Communications & Culture: Support CMO presentation and communication efforts. Drive agenda and content for all-hands, weekly standups, and planning meetings. Be a culture carrier who fosters transparency, performance, and collaboration.

ASSUMPTION: This role involves a high degree of communication and collaboration, both within the marketing team and across other departments. Excellent written, verbal, and visual communication skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree (MBA or advanced degree a plus)

Experience: 5-7 years of experience in marketing operations, marketing strategy, management consulting, chief of staff, or a highly operational role in a growth-focused organization

Required Skills:

• Strong analytical skills with the ability to build, interpret, and communicate marketing KPIs
• Excellent project management and communication skills
• Comfort with ambiguity and a high degree of ownership
• Experience in B2C product-led marketing environments

Preferred Skills:

• Consulting experience

ASSUMPTION: While an MBA or advanced degree is not required, it may be beneficial for candidates seeking to advance their careers in marketing operations or related fields.

💰 Compensation & Benefits

Salary Range: $152,000 to $186,000 USD per year. This range is determined by role, level, and location. The provided range is inclusive of cash compensation and does not include equity or benefits.

Benefits:

• Equity
• Benefits

Working Hours: Full-time position with standard business hours, with the expectation of working from the office in Mountain View 2 times per week.

ASSUMPTION: The salary range provided is inclusive of cash compensation and does not include equity or benefits. The actual salary may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. EarnIn is a financial technology company specializing in earned wage access, mobile payments, and financial wellness solutions.

Company Size: 201-500 employees. As a mid-sized company, EarnIn offers the benefits of a growing organization with ample opportunities for professional development and growth.

Founded: 2012. EarnIn was founded with a mission to provide financial flexibility and wellness to everyday people, focusing on those living paycheck to paycheck.

Company Description:

• EarnIn lets users access their money as they earn it, not days or weeks later, providing financial momentum and flexibility
• The company offers tools like credit monitoring, automated savings accounts, and low-balance protection, with no interest, no credit checks, and no mandatory fees
• EarnIn's pioneering Earned Wage Access app has helped 3.8 million customers access over $15 billion in earnings, with 49% able to cover unexpected expenses, 73% able to budget more effectively, and 66% able to pay bills on time

Company Specialties:

• Mobile payments
• Financial services
• Fintech
• Payroll
• Financial health
• Financial wellness
• Earned wage access
• Same-day pay
• On-demand pay

Company Website: earnin.com

ASSUMPTION: EarnIn's focus on financial wellness and flexibility makes it an attractive option for candidates interested in making a positive impact on people's financial lives.

📊 Role Analysis

Career Level: Mid-level to senior. This role is suitable for experienced marketing professionals seeking to advance their careers in marketing operations or related fields.

Reporting Structure: The Senior Marketing Operations Manager will report directly to the Chief Marketing Officer (CMO) and work closely with various marketing teams and other departments.

Work Arrangement: Hybrid. This role requires working from the office in Mountain View 2 times per week, with the remaining days being flexible for remote work.

Growth Opportunities:

• As EarnIn continues to grow, there may be opportunities for the Senior Marketing Operations Manager to take on additional responsibilities or advance their career within the marketing department or the company as a whole
• The company's focus on innovation and continuous improvement may present opportunities for professional development and skill-building

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to candidates who value both in-person interaction and work-life balance.

🌍 Location & Work Environment

Office Type: Hybrid. The office is located in Mountain View, California, with the expectation of working from the office 2 times per week.

Office Location(s): 391 San Antonio Rd, Mountain View, California 94040, US

Geographic Context:

• Mountain View is located in the heart of Silicon Valley, offering a vibrant tech industry and numerous networking opportunities
• The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
• Mountain View is home to numerous tech companies, startups, and venture capital firms, providing ample opportunities for professional growth and networking

Work Schedule: Full-time, with standard business hours and the expectation of working from the office in Mountain View 2 times per week.

ASSUMPTION: The office location in Mountain View, California, places the company at the epicenter of the tech industry, providing ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team and other stakeholders
• Final interview with the CMO

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Project management and organizational skills
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with project management, marketing operations, and cross-functional coordination
• Demonstrate your ability to think strategically and solve problems in a fast-paced, growing environment
• Showcase your communication and collaboration skills, as well as your ability to work effectively with various teams and stakeholders

ATS Keywords: Marketing Operations, Project Management, Strategic Execution, Cross-Functional Coordination, Marketing Strategy, Chief of Staff, Growth-Focused Organization, B2C Marketing, Analytics, Communication, Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, strategic thinking, and ability to work effectively in a fast-paced, growing environment.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific project management, marketing analytics, and communication tools used may vary depending on the company's tech stack and preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and meeting the needs of our customers
• Innovation: Continuously seek new and better ways to solve problems and improve our products and services
• Integrity: Act with honesty and transparency in all aspects of our business
• Collaboration: Work together to achieve our goals and create a positive, inclusive work environment
• Growth mindset: Embrace challenges as opportunities for learning and development

Work Style:

• Fast-paced and dynamic, with a focus on growth and innovation
• Collaborative and inclusive, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy

Self-Assessment Questions:

• Do you align with EarnIn's customer-centric approach, and how have you demonstrated this in your previous roles?
• How do you approach collaboration and communication in a fast-paced, growing environment?
• Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?

ASSUMPTION: Candidates who demonstrate a strong fit with EarnIn's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• The fast-paced, growing nature of the company may present challenges in terms of keeping up with changing priorities and demands
• The role requires a high degree of ownership and comfort with ambiguity, which may be challenging for candidates who prefer more structured or predictable work environments
• The hybrid work arrangement may present challenges in terms of balancing on-site collaboration and remote flexibility
• The competitive nature of the tech industry in Silicon Valley may present challenges in terms of attracting and retaining top talent

ASSUMPTION: Candidates who are comfortable with ambiguity, adaptable to change, and capable of thriving in a fast-paced, growing environment will be better equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position places a greater emphasis on strategic execution and cross-functional coordination, requiring a higher degree of ownership and comfort with ambiguity
• In the financial services industry, this role is unique in its focus on earned wage access and financial wellness, presenting opportunities for candidates interested in making a positive impact on people's financial lives
• Career-wise, this role offers opportunities for professional development and growth within the marketing department or the company as a whole, as EarnIn continues to expand and evolve

ASSUMPTION: Candidates who are interested in the unique aspects of this role and the company's mission will be more likely to find success and fulfillment in this position.

📝 Sample Projects

• Developing and implementing a project management framework to improve marketing team efficiency and collaboration
• Conducting a comprehensive review of marketing vendor contracts and negotiating better terms to optimize spend and maximize value
• Analyzing marketing performance data to identify trends, optimize campaigns, and inform strategic decision-making

ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the company's priorities, growth trajectory, and the Senior Marketing Operations Manager's unique skills and experiences.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does the company measure the success of its marketing initiatives, and how will this role contribute to those efforts?
• What is the company's approach to work-life balance, and how does this role fit within that framework?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process will demonstrate your interest in the role and help you better understand the company's culture, values, and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching EarnIn's mission, values, and culture, as well as the specific requirements and responsibilities of the role
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.