Senior Marketing Operations Specialist - Part-time opportunity -

📌 Core Information

🔹 Job Title: Senior Marketing Operations Specialist - Part-time opportunity -

🔹 Company: Halo Media

🔹 Location: Argentina (Remote)

🔹 Job Type: Part-time, Contractor

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Senior level (6+ years)

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Conducting technical audits and leading system redesigns to optimize marketing and sales ecosystems
• Collaborating cross-functionally to ensure data integrity, compliance, and role clarity
• Implementing and documenting system improvements, automations, and CRM best practices
• Working with a global team of over 300 experts across various industries

ASSUMPTION: This role requires a high level of technical fluency and operational excellence, with a focus on strategic systems design and execution.

📋 Key Responsibilities

✅ Conduct technical audits across the CRM to identify risks, inefficiencies, and opportunities for cleanup and restructuring

✅ Lead redesign efforts for lifecycle stage tracking, workflow orchestration, and attribution logic

✅ Implement and enforce role-based access control (RBAC) policies across the Martech Stack

✅ Design and implement scalable lead scoring models aligned to business objectives

✅ Oversee full data hygiene initiatives, including de-duplication, legacy record cleanup, and contact governance policy setup

✅ Optimize or deprecate outdated workflows and assets; build new ones to support campaign ops, sales handoffs, and lifecycle transitions

✅ Collaborate with client teams to refine how forms are deployed across digital properties, ensuring alignment with brand and funnel strategy

✅ Audit and improve attribution reporting using custom reporting tools, working cross-functionally with analytics teams

✅ Evaluate use of third-party tools, recommending and implementing integrations where needed

✅ Provide documentation and training on system improvements, automations, and CRM best practices

ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and cross-functional collaboration to drive operational excellence.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years working hands-on in HubSpot Enterprise, ideally across both Marketing and Sales Hubs at a strategic level

Required Skills:

• Deep understanding of lifecycle stages, lead scoring models, funnel transitions, and reporting logic
• Operational fluency around GDPR/CCPA compliance and contact governance
• Excellent English communication skills

Preferred Skills:

• Background in consulting, agency life, or working across multiple client accounts
• Experience with experimentation and insight platforms like Optimizely, Heap, VWO, or Hotjar
• Experience with custom-coded actions, or data sync integrations
• Familiarity with emerging AI tools for workflow acceleration and reporting

ASSUMPTION: Candidates with a strong technical background in HubSpot Enterprise and a proven track record in Martech ecosystem optimization will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $60 - $80 per hour (USD) - This is an estimate based on industry standards for a part-time, remote contractor role with 6+ years of experience in HubSpot Enterprise.

Benefits:

• Get to work on challenging projects

Working Hours: 20 hours per week - This role is part-time and can be scheduled flexibly around the candidate's availability.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and performance. Benefits are limited to challenging project opportunities for this part-time, contract role.

📌 Applicant Insights

🔍 Company Context

Industry: Halo Media is a NYC-based digital agency with a global team of over 300 experts, specializing in shaping the future of digital experiences for clients spanning Media & Entertainment, Retail, Finance, Healthcare, Ticketing, and beyond.

Company Size: 201-500 employees - This size allows for a mix of structure and agility, with opportunities for growth and collaboration across various teams and projects.

Founded: 2006 - Halo Media has been shaping digital experiences for over two decades, with a strong track record of success and innovation.

Company Description:

• Halo Media blends visionary design with precision engineering to craft high-impact digital experiences
• Their product-minded teams of designers, developers, and strategists tackle complex challenges, ensuring every project is bold, intuitive, and built to last
• They foster a culture of curiosity, creativity, and collaboration, empowering teams to own their work and innovate freely

Company Specialties:

• Web Design
• Web Development
• Internet
• iPhone
• Applications
• CSS
• PHP
• HTML
• Photoshop
• Custom Websites
• Design
• Android
• Apps
• UX
• Strategy
• Innovation
• Marketing Technology
• Customer Experience
• Go-to-market Strategy
• Marketing Automation

Company Website: http://www.halopowered.com

ASSUMPTION: Halo Media's extensive experience and expertise in digital experience design make it an attractive employer for candidates seeking to work on challenging projects and grow their skills in a dynamic environment.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a high level of technical expertise and strategic thinking, with opportunities for growth and leadership within the marketing operations function.

Reporting Structure: This role reports to the Head of Marketing Strategy and collaborates with cross-functional teams, including marketing, sales, and analytics, to drive operational excellence across marketing and sales ecosystems.

Work Arrangement: 100% Remote - This role is part-time and can be performed remotely from Argentina, with flexible scheduling around the candidate's availability.

Growth Opportunities:

• Expanding technical skills and expertise in HubSpot Enterprise and related Martech platforms
• Developing leadership and mentoring skills through collaboration with cross-functional teams and client stakeholders
• Gaining exposure to diverse industries and client accounts, driving operational excellence across complex marketing and sales ecosystems

ASSUMPTION: This role offers significant growth opportunities for candidates seeking to expand their technical skills, develop leadership capabilities, and gain exposure to diverse industries and client accounts.

🌍 Location & Work Environment

Office Type: 100% Remote - This role is part-time and can be performed remotely from Argentina, with no requirement to visit an office.

Office Location(s): Not applicable - This role is 100% remote and does not require a physical office presence.

Geographic Context:

• Argentina is a Spanish-speaking country in South America, with a diverse culture and rich history
• The time zone for Argentina is America/Argentina/Buenos_Aires (GMT-3)
• Argentina offers a high quality of life, with a mix of urban and rural environments, and a strong focus on education and culture

Work Schedule: Flexible - This role is part-time and can be scheduled flexibly around the candidate's availability, with a total of 20 hours per week.

ASSUMPTION: The remote work arrangement and flexible scheduling for this role allow for a strong work-life balance and the ability to work from anywhere in Argentina.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the Hiring Manager
• Technical assessment or case study presentation
• Final interview with the Head of Marketing Strategy

Key Assessment Areas:

• Technical proficiency in HubSpot Enterprise and related Martech platforms
• Problem-solving and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with Halo Media's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your technical proficiency in HubSpot Enterprise through specific examples and achievements
• Showcase your problem-solving and analytical skills through a well-structured and concise application
• Highlight your cultural fit and alignment with Halo Media's values through your application materials and interview responses

ATS Keywords: HubSpot Enterprise, Martech Ecosystems, Lifecycle Stages, Lead Scoring Models, GDPR Compliance, Data Governance, CRM Audits, Workflow Optimization, Attribution Reporting, Cross-Functional Collaboration, Data Hygiene, Technical Audits, Automation Strategy, Documentation, Training

ASSUMPTION: The application process for this role is designed to assess the candidate's technical proficiency, problem-solving skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• HubSpot Enterprise (Marketing and Sales Hubs)
• Third-party tools (e.g., Braze, Klaviyo, Dynamic Yield, Monetate)
• Custom-coded actions and data sync integrations
• Emerging AI tools for workflow acceleration and reporting

ASSUMPTION: The tools and technologies required for this role are primarily focused on HubSpot Enterprise and related Martech platforms, with opportunities to leverage third-party tools and emerging AI technologies for workflow acceleration and reporting.

👔 Cultural Fit Considerations

Company Values:

• Problem-solving with a mix of creative talent and subject matter expertise
• Fostering a culture of curiosity, creativity, and collaboration
• Empowering teams to own their work and innovate freely

Work Style:

• Collaborative and cross-functional, with a focus on driving operational excellence across marketing and sales ecosystems
• Strategic and forward-thinking, with a focus on long-term growth and success
• Adaptable and responsive, with a willingness to learn and grow in a dynamic environment

Self-Assessment Questions:

• Do you have a proven track record of success in optimizing mature Martech Ecosystems using HubSpot Enterprise?
• Are you comfortable working collaboratively with cross-functional teams and client stakeholders to drive operational excellence?
• Do you have a strategic mindset and a willingness to learn and grow in a dynamic environment?

ASSUMPTION: Candidates who are strong problem-solvers, adaptable, and collaborative will be well-suited to Halo Media's culture and work style, with a focus on driving operational excellence across marketing and sales ecosystems.

⚠️ Potential Challenges

• Managing multiple client accounts and priorities simultaneously
• Keeping up with the latest trends and best practices in Martech and digital experience design
• Balancing the need for strategic planning with the demands of day-to-day operations
• Working remotely and maintaining effective communication and collaboration with a global team

ASSUMPTION: The potential challenges for this role are primarily related to managing multiple priorities, staying current with industry trends, balancing strategic planning with day-to-day operations, and effective remote communication and collaboration.

📈 Similar Roles Comparison

• This role is unique in its focus on strategic systems design and execution, with a strong emphasis on cross-functional collaboration and operational excellence
• Compared to related roles, this position requires a higher level of technical proficiency in HubSpot Enterprise and related Martech platforms
• Career path comparison: This role offers opportunities for growth and leadership within the marketing operations function, with potential progression to a full-time or management role

ASSUMPTION: This role is unique in its focus on strategic systems design and execution, with a strong emphasis on cross-functional collaboration and operational excellence, and offers opportunities for growth and leadership within the marketing operations function.

📝 Sample Projects

• Conducting a comprehensive technical audit of a client's CRM, identifying risks, inefficiencies, and opportunities for cleanup and restructuring
• Leading a system redesign project to optimize lifecycle stage tracking, workflow orchestration, and attribution logic for a client's marketing and sales ecosystems
• Implementing and documenting a full data hygiene initiative, including de-duplication, legacy record cleanup, and contact governance policy setup for a client's Martech Stack

ASSUMPTION: The sample projects for this role are designed to showcase the candidate's technical proficiency, problem-solving skills, and ability to drive operational excellence across marketing and sales ecosystems.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role and the industries they represent?
• How does this role collaborate with other marketing operations team members and cross-functional stakeholders to drive operational excellence?
• What opportunities are there for growth and leadership within the marketing operations function for this role?
• How does Halo Media support the professional development and growth of its employees in this role?
• What is the typical work-life balance for this part-time, remote role, and how is it supported by the company?

ASSUMPTION: The key questions to ask during the interview for this role are designed to assess the candidate's fit with the company culture, work style, and growth opportunities, as well as their understanding of the role's responsibilities and requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for a phone or video screen with the Hiring Manager, focusing on your technical proficiency in HubSpot Enterprise and related Martech platforms
• Complete a technical assessment or case study presentation, demonstrating your problem-solving and analytical skills
• Follow up with the Hiring Manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.