📌 Core Information
🔹 Job Title: (Senior) Marketing Specialist - Brand and Sponsorship PMO
🔹 Company: FedEx
🔹 Location: Portugal
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 26, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Providing structure, oversight, and coordination for Brand and Sponsorship projects
- Driving project management process optimizations and AI tool integration
- Leading cross-functional teams in Agile project delivery
- Managing project budgets and resources
- Collaborating with internal teams and external partners/agencies
ASSUMPTION: This role requires a high level of organizational skills, stakeholder management, and project management expertise to ensure the successful execution of brand and sponsorship projects.
📋 Key Responsibilities
✅ Develop detailed project plans, timelines, and schedules for Brand and Sponsorship plans
✅ Optimize project and governance processes as needed
✅ Lead and support Agile project delivery across cross-functional teams
✅ Coordinate efforts between internal teams and external partners/agencies
✅ Manage project and budget to ensure activation success
✅ Engage and work cross-functionally with key stakeholders
✅ Identify and mitigate potential risks to the plans
✅ Ensure clear and consistent communication among all stakeholders
✅ Oversee the quality of agency deliverables and ensure compliance with contractual obligations
✅ Track activation performance against KPIs and project milestones
✅ Conduct (post) activation review sessions to assess performance and recommend improvements
ASSUMPTION: This role requires a strong understanding of project management principles, Agile methodologies, and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 10+ years of experience in a PMO role within a brand and marketing organization, preferably in multinational companies
Required Skills:
- Proven experience in leveraging AI-powered project management tools
- Deep understanding of Agile frameworks (Scrum, SAFe, Kanban)
- Strong organizational skills and accountability
- Effective communication skills
- Collaboration and relationship management skills
- Critical thinking and analytical skills
- Problem-solving and adaptive thinking skills
- Resilience
- Brand-savvy
Preferred Skills:
- Experience in a multinational company
- Good PC & Microsoft Office skills (especially PowerPoint and Excel)
ASSUMPTION: This role requires a well-rounded marketing professional with a strong project management background and experience working with AI tools and Agile methodologies.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior marketing specialist role in Portugal)
Benefits:
- Attractive compensation package
- Training and on-the-job learning opportunities
- Extensive learning resources
- Tuition Assistance Program (for FedEx positions with a permanent contract)
- Employee Assistance Program
- Employee reduced-rate shipping
- Great career opportunities
Working Hours: 40 hours per week, with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing specialist role in Portugal. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: FedEx is a global leader in the freight and package transportation industry, providing transportation and business solutions to customers worldwide.
Company Size: FedEx has over 10,000 employees globally, offering a large and diverse work environment.
Founded: FedEx was founded in 1971 and has since grown into a publicly-traded company with a strong global presence.
Company Description:
- FedEx connects people and possibilities through its worldwide portfolio of shipping, transportation, e-commerce, and digital supply chain services.
- The company is committed to delivering exceptional customer service, strengthening supply chains, and enhancing tracking and visibility for its customers.
- FedEx is also dedicated to corporate social responsibility, sustainability, and entrepreneurship.
Company Specialties:
- Shipping and logistics
- E-commerce
- Delivery services
- Global trade
- Aviation and transportation
- Freight and package delivery
- Small business services
- Printing and business solutions
- Corporate citizenship and sustainability
- Entrepreneurship and innovation
- Technology and supply chain management
- Digital transformation
Company Website: careers.fedex.com
ASSUMPTION: FedEx's large size and global presence offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Senior Marketing Specialist roles typically fall within the mid to senior career level, requiring a significant amount of experience and expertise in marketing and project management.
Reporting Structure: This role reports directly to the Brand and Sponsorship Manager and may oversee junior marketing specialists or project team members.
Work Arrangement: This role offers a hybrid work arrangement, with employees working on-site and remotely for a portion of the week.
Growth Opportunities:
- Progression to a marketing management or director role within the brand and sponsorship department
- Transition to a different marketing specialty or department within FedEx
- Opportunities for international assignments or relocation
ASSUMPTION: This role offers ample opportunities for career growth and development within FedEx's marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: FedEx's Portugal office is a modern, professional environment with a collaborative work culture.
Office Location(s): R. Lionesa, Portugal
Geographic Context:
- Portugal is a member of the European Union and the Eurozone
- The country offers a high quality of life, with a mild climate, rich culture, and affordable cost of living
- Portugal is strategically located between Europe, Africa, and the Americas, making it an ideal hub for international business operations
Work Schedule: This role follows a standard work schedule from Monday to Friday, with flexible hybrid work arrangements.
ASSUMPTION: Working at FedEx's Portugal office offers a dynamic and multicultural work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with key stakeholders
- Background check and onboarding
Key Assessment Areas:
- Project management skills and experience
- AI tool proficiency and experience
- Agile methodologies knowledge and application
- Stakeholder management and communication skills
- Problem-solving and critical thinking abilities
- Brand and marketing expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of FedEx's brand and company culture
- Prepare for behavioral and situational interview questions related to project management, stakeholder management, and problem-solving
- Showcase your proficiency with AI tools and Agile methodologies
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Project Management, AI Tools, Agile, Marketing Specialist, Brand and Sponsorship, Stakeholder Management, Problem-Solving, Critical Thinking, Marketing Expertise
ASSUMPTION: FedEx's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- AI-powered project management tools (e.g., predictive analytics, automation platforms)
- Agile project management tools (e.g., Jira, Asana, Trello)
- Microsoft Office Suite (PowerPoint, Excel)
- Project management software (e.g., Microsoft Project, Smartsheet, Wrike)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
ASSUMPTION: This role requires proficiency in AI-powered project management tools, Agile methodologies, and marketing automation technologies.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Respect
- Excellence
- People
Work Style:
- Collaborative and team-oriented
- Data-driven and innovative
- Customer-focused and results-driven
- Adaptable and resilient
- Diverse and inclusive
Self-Assessment Questions:
- How do you ensure the safety and integrity of project data and processes?
- Can you provide an example of a time when you had to adapt to a significant change in project scope or direction?
- How do you foster a collaborative and inclusive work environment, especially when working with diverse teams?
- Can you describe a time when you used data and analytics to drive a marketing campaign or project decision?
ASSUMPTION: FedEx values a diverse and inclusive work environment, with a strong focus on safety, integrity, and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to changes in project scope, priorities, or resources
- Working with external partners and agencies to ensure project success
- Meeting tight deadlines and project milestones
- Navigating a large and complex organization
ASSUMPTION: This role may present challenges related to project management, stakeholder management, and working within a large organization.
📈 Similar Roles Comparison
- This role differs from other marketing specialist roles in its focus on project management and brand and sponsorship activities
- Compared to other project management roles, this position requires a strong background in marketing and brand management
- Career progression in this role may lead to marketing management or director positions within FedEx's brand and sponsorship department
ASSUMPTION: This role offers a unique blend of project management and marketing expertise, with opportunities for career growth and development within FedEx.
📝 Sample Projects
- Managing a global brand campaign, including project planning, vendor management, and cross-functional team coordination
- Developing and executing a sponsorship activation plan for a major sporting event, including project timelines, budget management, and stakeholder communication
- Implementing an AI-powered project management tool to optimize project delivery and resource allocation for a portfolio of marketing projects
ASSUMPTION: These sample projects illustrate the diverse and complex nature of the marketing specialist - brand and sponsorship PMO role at FedEx.
❓ Key Questions to Ask During Interview
- Can you describe the typical project management processes used within the brand and sponsorship department?
- How does the team collaborate with other departments and external partners to execute brand and sponsorship projects?
- What are the most significant challenges facing the brand and sponsorship team in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its marketing specialists?
- What are the key performance indicators (KPIs) used to measure the success of brand and sponsorship projects, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions related to project management, stakeholder management, and problem-solving
- Showcase your proficiency with AI tools and Agile methodologies
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
