Senior Marketing Specialist, Brand Strategy

📌 Core Information

🔹 Job Title: Senior Marketing Specialist, Brand Strategy

🔹 Company: Liberty Mutual Insurance

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Full-Time, Hybrid (2 days in office, 3 days from home)

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing brand strategies for integrated marketing programs and campaigns
• Managing enterprise sponsorship evaluation and strategy
• Collaborating with cross-functional teams to ensure brand consistency
• Monitoring and updating brand resources and guidelines
• Serving as the initial point of contact for brand questions from across the organization

ASSUMPTION: This role requires a balance of strategic thinking, project management, and strong communication skills. It is ideal for a marketing professional looking to grow their career in brand strategy within the insurance industry.

📋 Key Responsibilities

✅ Participate in the development of brand resources to build consistency and strengthen our brand across the company

✅ Play an important role in the development of the enterprise sponsorship strategy, working with the sponsorship activation team and business unit partners

✅ Assist in the development of exploratory opportunities to advance the enterprise brand and serve as day-to-day contact on key strategic projects

✅ Proactively monitor and update brand resources and guidelines to ensure consistency, efficiency, and timeliness

✅ Serve as the company’s initial point of contact for brand questions from across the organization

✅ Work with internal and external stakeholders to ensure projects are on brand with a consistent look and feel

✅ Capture and document processes for key brand management initiatives to create clarity and efficiency

✅ Coordinate operational aspects of larger projects as a member of a cross-functional team

✅ Work to build and support feedback and measurement initiatives, capturing data to inform the evolution of our resources and where gaps may exist

ASSUMPTION: This role involves a mix of independent and collaborative projects, requiring strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree with a concentration in Marketing, Business Administration, or Communications preferred or equivalent experience required

Experience: Minimum 3 years of experience in a marketing-related discipline, either in a corporate or agency environment

Required Skills:

• Knowledge of marketing principles, practices, and analysis
• Solid knowledge of relevant technologies
• Strong analytical, oral, and written communication skills
• Highly collaborative
• Ability to work in a fast-paced environment and work on multiple priorities

Preferred Skills:

• Insurance industry experience

ASSUMPTION: While a degree in marketing, business, or communications is preferred, equivalent experience in a marketing-related role will also be considered.

💰 Compensation & Benefits

Salary Range: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications, and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

Benefits:

• Comprehensive Benefits
• Continuous Learning Opportunities

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility)

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the insurance industry. The actual salary may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Liberty Mutual is a global insurance company, operating in the competitive insurance industry with a focus on providing protection for the unexpected and delivering it with care.

Company Size: Liberty Mutual is a large company with over 40,000 employees worldwide, offering a wide range of insurance products and services. This size provides opportunities for growth and career advancement within the organization.

Founded: Liberty Mutual was founded in 1912 and is headquartered in Boston, Massachusetts. The company has since grown to become the eighth largest global property and casualty insurer based on 2023 gross written premium.

Company Description:

• Liberty Mutual is committed to fostering an environment where employees from all backgrounds can build long and meaningful careers.
• The company offers strong relationships, comprehensive benefits, and continuous learning opportunities to support employee growth and success.
• Liberty Mutual is dedicated to creating an inclusive workplace where all employees feel a sense of community, belonging, and can do their best work.

Company Specialties:

• Personal automobile insurance
• Homeowners insurance
• Specialty lines insurance
• Reinsurance
• Commercial multiple-peril insurance
• Workers compensation insurance
• Commercial automobile insurance
• General liability insurance
• Surety insurance
• Commercial property insurance

Company Website: http://www.libertymutualgroup.com

ASSUMPTION: Liberty Mutual is a well-established company with a strong reputation in the insurance industry. Working for this company offers opportunities for professional growth and development within a large, stable organization.

📊 Role Analysis

Career Level: This role is at the senior specialist level, offering opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Senior Marketing Specialist, Brand Strategy reports directly to the Manager, Brand Strategy & Planning.

Work Arrangement: This role offers a hybrid work structure, with 2 days in the office and 3 days working from home.

Growth Opportunities:

• Advancement within the marketing department to roles such as Manager, Brand Strategy & Planning or Senior Marketing Manager
• Expansion into other areas of marketing, such as digital marketing or product marketing
• Career progression into leadership roles within the broader organization

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization. The hybrid work arrangement provides flexibility while maintaining a strong connection to the on-site team.

🌍 Location & Work Environment

Office Type: Liberty Mutual's Boston office is a modern, collaborative workspace designed to foster productivity and innovation.

Office Location(s): 175 Berkeley Street, Boston, MA 02116, US

Geographic Context:

• Boston is a vibrant, historic city with a thriving arts and culture scene, as well as numerous educational institutions and professional sports teams.
• The cost of living in Boston is higher than the national average, but the city offers a high quality of life and numerous opportunities for personal and professional growth.
• Boston has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The standard work schedule for this role is Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for a hybrid work arrangement.

ASSUMPTION: Working in Boston offers a unique blend of history, culture, and professional opportunities. The hybrid work arrangement provides flexibility while maintaining a strong connection to the on-site team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and a member of the marketing team
• Final interview with the senior marketing manager
• Background check and offer extension

Key Assessment Areas:

• Brand strategy development and execution
• Project management skills
• Collaboration and communication skills
• Analytical and problem-solving skills
• Cultural fit and alignment with Liberty Mutual's values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to emphasize your fit for the role and your enthusiasm for Liberty Mutual's mission and values
• Prepare examples of brand strategy projects you've worked on in the past to discuss during the interview
• Research Liberty Mutual's brand and marketing efforts to demonstrate your understanding of the company and its goals

ATS Keywords: Brand Strategy, Marketing Specialist, Hybrid Work, Insurance Industry, Project Management, Collaboration, Communication, Analytical Skills, Brand Consistency, Sponsorship Strategy

ASSUMPTION: The interview process for this role is designed to assess your strategic thinking, project management skills, and cultural fit with Liberty Mutual. Tailoring your application and preparation to these areas will help you succeed in the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Brand management software (e.g., Brandfolder, Frontify, Bynder)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Familiarity with relevant project management, brand management, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Put people first
• Act with integrity
• Embrace change
• Collaborate and create value
• Pursue excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and proactive
• Strong communication and interpersonal skills
• Ability to work independently and manage multiple priorities

Self-Assessment Questions:

• Do you align with Liberty Mutual's values, particularly "Put people first" and "Act with integrity"?
• Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
• Do you thrive in a fast-paced, dynamic work environment that requires strong organizational skills and the ability to manage multiple priorities?

ASSUMPTION: Liberty Mutual values a diverse, inclusive workplace where all employees feel a sense of community, belonging, and can do their best work. Assessing your alignment with the company's values and work style is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing independent work and collaboration with cross-functional teams
• Adapting to changes in the insurance industry and Liberty Mutual's brand strategy
• Navigating the cost of living in Boston, which is higher than the national average

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to managing priorities and navigating change.

📈 Similar Roles Comparison

• Compared to other senior marketing specialist roles, this position offers a unique blend of brand strategy development and project management responsibilities within the insurance industry.
• In the insurance industry, brand strategy roles often focus on building brand awareness and differentiation, while this role also emphasizes sponsorship strategy and evaluation.
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization, offering opportunities for growth and advancement.

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the insurance industry. Comparing this role to similar positions in other industries can provide valuable context for career progression and advancement opportunities.

📝 Sample Projects

• Developing a comprehensive brand strategy for a new insurance product launch, including brand positioning, messaging, and visual identity
• Managing the evaluation and renewal process for a major sponsorship property, ensuring alignment with broader brand and company objectives
• Collaborating with cross-functional teams to create on-brand marketing materials for a company-wide campaign

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Senior Marketing Specialist, Brand Strategy role at Liberty Mutual.

❓ Key Questions to Ask During Interview

• Can you describe the current brand strategy for Liberty Mutual and how this role contributes to its evolution?
• How does the marketing team collaborate with other departments, such as product, sales, and customer service, to ensure brand consistency across the organization?
• What opportunities are there for professional growth and development within the marketing department and the broader organization?
• How does Liberty Mutual support work-life balance for employees working in a hybrid arrangement?
• Can you provide an example of a recent brand strategy project that the team has worked on, and how it has contributed to the company's success?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's brand strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter emphasizing your fit for the role and enthusiasm for Liberty Mutual's mission and values
• Prepare examples of brand strategy projects you've worked on in the past to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.