📌 Core Information
🔹 Job Title: Senior Marketing Specialist - Retail Marketing
🔹 Company: SchoolsFirst Federal Credit Union
🔹 Location: Tustin, California, United States
🔹 Job Type: Full-Time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact market entrance campaigns
- Shaping the Member experience through strategic in-store marketing
- Collaborating with branch teams and managing marketing projects
- Providing strategic insights and driving impactful campaigns
ASSUMPTION: This role requires a high level of independence and minimal supervision, with a focus on strategic thinking and execution.
📋 Key Responsibilities
✅ Developing and executing market entrance campaigns, including print, OOH, digital, and radio
✅ Shaping the Member experience through in-store marketing, such as window graphics, POP displays, digital signage, and branded swag
✅ Collaborating with branch teams, in-house creatives, and vendors to bring the brand to life
✅ Guiding junior marketing professionals and managing small to medium-sized projects
✅ Ensuring timely, high-quality execution within budget and reporting on channel performance
✅ Influencing stakeholders and fostering collaboration across cross-functional teams
ASSUMPTION: This role involves handling complex marketing challenges and requires strong problem-solving skills and the ability to influence stakeholders.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent years of experience
Experience: 5-7 years of relevant experience in marketing, with a focus on retail or in-store marketing
Required Skills:
- Expert knowledge of marketing concepts, copywriting, and editing
- Familiarity with AP style
- Expert knowledge of graphic design, public relations, and project management
- Working knowledge of website content management systems, email application service providers, social media monitoring tools, and tag management
- Excellent written and verbal communication skills
- Valid California driver’s license and insurance
Preferred Skills:
- Experience in the educational industry
- Bilingual or multilingual skills
ASSUMPTION: While financial services experience is a plus, it is not required for this role. Candidates with relevant experience in retail or in-store marketing for multi-location brands are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $86,917.00 - $130,376.00 per year
Benefits:
- 401(k) plan with employer match
- Health, dental, and vision insurance
- Flexible spending accounts
- Employee assistance program
- Paid time off and holidays
- Tuition reimbursement
- Employee discounts on financial services
Working Hours: 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range provided is based on market research and internal equity. The final offer will be based on the candidate's unique set of knowledge, skills, education, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically credit unions serving school employees and their families
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample growth opportunities
Founded: 1934, with a rich history of serving Members and supporting communities
Company Description:
- Member-owned financial cooperative focused on providing world-class personal service and financial security
- Committed to the "people helping people" philosophy, supporting communities through events, donations, scholarships, and financial literacy programs
- Ranked the best among all credit unions nationwide for customer service by Consumer Reports
Company Specialties:
- Credit union services
- School employee benefits
- Financial education
- Community involvement
Company Website: schoolsfirstfcu.org
ASSUMPTION: SchoolsFirst Federal Credit Union is committed to fostering a diverse, equitable, and inclusive work environment, encouraging applicants from all backgrounds to apply.
📊 Role Analysis
Career Level: Experienced professional with a focus on strategic marketing and project management
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with branch teams, in-house creatives, and vendors
Work Arrangement: Hybrid, with 3 office days per week and flexible remote work options
Growth Opportunities:
- Advancement within the Marketing department or other areas of the organization
- Expanding skills and expertise in retail marketing and project management
- Potential to lead and mentor junior marketing professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing department or other areas of the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities
Office Location(s): 1485 Response Rd, Sacramento, CA 95815 (main headquarters), with additional branches and offices across California
Geographic Context:
- Tustin, California, is located in Orange County, with a population of approximately 80,000
- The area offers a mix of urban and suburban living, with easy access to beaches, mountains, and cultural attractions
- The cost of living in Tustin is generally lower than in nearby cities like Los Angeles or San Diego
Work Schedule: Monday through Friday, with flexible hours and remote work options
ASSUMPTION: The work environment at SchoolsFirst Federal Credit Union is collaborative and supportive, with a focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Marketing Manager and a panel of team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Project management skills and attention to detail
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of SchoolsFirst Federal Credit Union's mission and values
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research the company and the role thoroughly to show your enthusiasm and preparation
ATS Keywords: Marketing, Retail Marketing, In-Store Marketing, Campaign Development, Project Management, Stakeholder Management, Branding, Graphic Design, Copywriting, AP Style, Marketing KPIs
ASSUMPTION: The interview process at SchoolsFirst Federal Credit Union is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various marketing and project management tools, with a focus on Adobe Creative Suite and Google Workspace.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Collaborative
- Inclusive
- Innovative
- Accountable
Work Style:
- Results-driven
- Team-oriented
- Adaptable
- Strategic
- Detail-oriented
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you thrive in a fast-paced, dynamic work environment?
- Are you committed to providing exceptional Member service and supporting the community?
ASSUMPTION: SchoolsFirst Federal Credit Union values candidates who are passionate about marketing, committed to Member service, and eager to collaborate with a diverse team.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in marketing strategies or priorities
- Working with a diverse range of stakeholders, including branch teams, in-house creatives, and vendors
- Balancing remote work and on-site collaboration
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to collaborate effectively with various stakeholders.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position focuses more on retail and in-store marketing, with a greater emphasis on project management and collaboration with branch teams
- In the financial services industry, this role requires a unique blend of marketing expertise and an understanding of the credit union's mission and values
- Career-wise, this role offers significant growth potential, with opportunities to advance within the Marketing department or other areas of the organization
ASSUMPTION: This role is unique in its focus on retail marketing within the credit union industry, requiring a specific set of skills and knowledge to be successful.
📝 Sample Projects
- Developing and executing a market entrance campaign for a new branch, including print, OOH, digital, and radio components
- Creating and implementing an in-store marketing strategy to enhance the Member experience and drive product visibility
- Managing a project to refresh the credit union's branding and visual identity across all touchpoints, including branches, digital platforms, and marketing materials
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, highlighting the importance of both marketing expertise and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns for market entrance and in-store marketing?
- How does the Marketing department collaborate with branch teams, and what are the expectations for this role in that regard?
- What are the most important qualities and skills for success in this role, according to the team?
- How does SchoolsFirst Federal Credit Union support the growth and development of its employees?
- What are the biggest challenges facing the Marketing department, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research the company and the role thoroughly to show your enthusiasm and preparation
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
