📌 Core Information
🔹 Job Title: Senior Marketing Strategist
🔹 Company: Blue Cross and Blue Shield of Kansas
🔹 Location: Topeka, Kansas, United States
🔹 Job Type: Full-Time, Hybrid (9+ days on-site per month)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site, Remote, or Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining strong client relationships
- Managing multiple complex clients and campaigns
- Collaborating with internal teams to develop campaign concepts and strategies
- Ensuring campaigns are delivered on brand, on time, and on budget
- Analyzing campaign performance and optimizing strategies using data-driven insights
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on client management and campaign optimization.
📋 Key Responsibilities
✅ Develops and recommends comprehensive marketing strategies for health insurance products and services
✅ Conducts market research to understand market trends, competitive landscape, and consumer behaviors
✅ Manages the execution of marketing campaigns, ensuring projects are delivered on time, within scope, and within budget
✅ Collaborates with internal teams to create compelling and compliant marketing content
✅ Monitors and analyzes campaign performance, using data-driven insights to refine strategies and improve ROI
✅ Develops and recommends marketing spend, tracks expenses, and ensures campaigns operate within allocated budgets
✅ Selects vendors, negotiates contracts, and manages administrative aspects of the work
✅ Builds and maintains strong internal and external partner relationships
✅ Ensures all components follow and adhere to strict review, approval, and documentation processes for CMS, KID, URAC, and BCBSKS brand guidelines
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple complex projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred, or 7+ years of related Marketing/Business experience in lieu of Bachelor’s Degree
Experience: 5+ years of business experience including marketing, advertising, product marketing, digital marketing, account-based marketing, sales, sales enablement, communications. Healthcare marketing experience preferred.
Required Skills:
- Excellent verbal and written communication skills
- Strong negotiation skills
- Proven leadership and team management skills
- Solid understanding of marketing principles and industry trends
- Basic knowledge of analytics tools and data analysis
- Experience in budget management and project management
- Strong relationship management and problem-solving skills
- Ability to think strategically and develop comprehensive marketing plans
- Results-driven mindset with a focus on continuous improvement and ROI
Preferred Skills:
- Experience with healthcare marketing
- Fluency in Spanish
ASSUMPTION: Candidates with a strong background in marketing and a proven track record of managing complex campaigns are preferred.
💰 Compensation & Benefits
Salary Range: $83,280 - $99,000 annually (Exempt 16)
Benefits:
- Base pay is only one component of your competitive Total Rewards package
- Incentive pay program (EPIP)
- Health/Vision/Dental insurance
- 6 weeks paid parental leave for new mothers and fathers
- Fertility/Adoption assistance
- 2 weeks paid caregiver leave
- 5% 401(k) plan matching
- Tuition reimbursement
- Health & fitness benefits, discounts, and resources
Working Hours: Full-time, 40 hours per week. Flexible work arrangement with 9 or more days on-site per month.
ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically health insurance
Company Size: 1,001-5,000 employees, providing a large and established work environment with ample opportunities for growth and collaboration
Founded: 1942, with a rich history and strong reputation in the Kansas market
Company Description:
- Largest health insurer in Kansas, owned by its policyholders
- Financially secure, billion-dollar company contributing significantly to the Kansas economy
- Headquarters in Topeka, with additional offices across the state
- Member of the Blue Cross Blue Shield Association, with 36 Plans throughout the United States
Company Specialties:
- Health Insurance
- Dental Insurance
- Life Insurance
Company Website: http://www.bcbsks.com
ASSUMPTION: Blue Cross and Blue Shield of Kansas is a well-established, financially secure company with a strong presence in the Kansas market, offering a comprehensive range of insurance products and services.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: Reports directly to the Strategic Marketing Manager, with the potential to manage Marketing Coordinators and act as a delegate for the manager when unavailable
Work Arrangement: Hybrid, with 9 or more days on-site per month, offering flexibility and work-life balance
Growth Opportunities:
- Potential to manage and mentor Marketing Coordinators
- Opportunities to take on additional responsibilities and advance within the marketing department
- Possibility to transition into other roles within the company, such as product marketing or sales enablement
ASSUMPTION: This role offers a clear path for career progression and growth within the marketing department and the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Topeka, Kansas, United States, with additional offices in Dodge City, Garden City, Hays, Hutchinson, Independence, Lawrence, Manhattan, Pittsburg, Salina, and Wichita
Geographic Context:
- Topeka, Kansas, United States: The capital city of Kansas, with a population of approximately 130,000 people
- Kansas, United States: A Midwestern state known for its wide-open spaces, wheat fields, and Kansas City, the largest city in the state
- Missouri, United States: A neighboring state with a similar Midwestern culture and climate, offering additional opportunities for work and relocation
Work Schedule: Full-time, with flexible work arrangement options
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, with opportunities to work in various office locations across Kansas and Missouri.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning skills
- Campaign management and execution
- Budget management and financial acumen
- Relationship management and client-facing skills
- Data analysis and interpretation
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and strategies you've developed and executed
- Be ready to discuss industry trends, market developments, and competitor activities
- Research the company and its products/services to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Marketing strategy, campaign management, budget management, relationship management, data analysis, problem-solving, hybrid work, Kansas, Missouri
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing marketing strategy, campaign management, and client-facing skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
- Budget management tools (e.g., Microsoft Excel, Google Sheets)
- Vendor management and contract negotiation tools (e.g., contract management software)
ASSUMPTION: Familiarity with relevant marketing, project management, and budget management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Innovation
- Collaboration
Work Style:
- Team-oriented and collaborative
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you approach building and maintaining strong client relationships in a fast-paced, dynamic environment?
- How do you balance strategic thinking with tactical execution to deliver successful marketing campaigns?
- How do you stay informed about industry trends, market developments, and competitor activities, and how do you incorporate this knowledge into your marketing strategies?
ASSUMPTION: Blue Cross and Blue Shield of Kansas values candidates who are team-oriented, data-driven, adaptable, results-focused, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple complex clients and campaigns simultaneously, requiring strong organizational and time management skills
- Working in a fast-paced, dynamic environment, with the need to adapt to changing market conditions and client needs
- Navigating a large, established organization with a complex product portfolio and multiple stakeholders
- Balancing strategic thinking with tactical execution, requiring a strong understanding of both marketing principles and day-to-day campaign management
- Working in a hybrid environment, requiring effective communication and collaboration with both on-site and remote team members
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the marketing department and the company as a whole.
📈 Similar Roles Comparison
- Compared to other marketing strategist roles, this position offers a higher salary range and more comprehensive benefits package
- As a larger, established company, Blue Cross and Blue Shield of Kansas provides more opportunities for career progression and growth within the marketing department and the company
- This role offers a clear path for career advancement, with the potential to manage and mentor Marketing Coordinators and take on additional responsibilities
ASSUMPTION: This role offers a competitive salary range, comprehensive benefits package, and clear opportunities for career progression and growth within the marketing department and the company.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new health insurance product launch, including market research, campaign planning, and budget management
- Managing a rebranding campaign for an existing health insurance product, ensuring consistent messaging and branding across all marketing channels
- Conducting a competitive analysis and market segmentation study to inform marketing strategy and improve campaign targeting and effectiveness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing department structure and strategy?
- What opportunities are there for growth and advancement within the marketing department and the company?
- How does the company support work-life balance and employee well-being?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.bcbsks.com/careers
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, using industry-standard keywords such as "marketing strategy," "campaign management," "budget management," "relationship management," "data analysis," "problem-solving," "hybrid work," "Kansas," and "Missouri"
- Prepare examples of successful marketing campaigns and strategies you've developed and executed, focusing on your role in the planning, execution, and optimization processes
- Research the company and its products/services to demonstrate your understanding and enthusiasm for the role, and prepare questions to ask during the interview
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the position and inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
