📌 Core Information
🔹 Job Title: Senior Marketing Technologist - Eloqua
🔹 Company: Thomson Reuters
🔹 Location: Hyderabad, India (Remote/Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Senior Level (6-8 years)
🔹 Remote Status: Hybrid (2 pm IST - 11 pm IST)
🚀 Job Overview
Key aspects of this role include:
- Implementing automated touchpoints and managing back-end integrations to enhance customer experiences.
- Owning and managing multiple Eloqua components, including programs, integrations, CDOs, APIs, and reporting.
- Collaborating with various teams, such as Marketing Activation, Demand Gen, and Business Development Operations, to ensure effective marketing operations.
- Acting as a business subject matter expert of Eloqua to ensure renewal and upsell processes map to the marketing pipeline.
- Adopting new mar-tech, including Treasure Data and Workfront, to manage and design systems that benefit marketing processes and efficiencies.
ASSUMPTION: This role requires a strong background in marketing automation and CRM, with a focus on Eloqua. The ideal candidate will have experience working in a cross-functional team matrixed organization and with project management tools such as JIRA, SharePoint, Workfront, or Microsoft Azure.
📋 Key Responsibilities
✅ Partner with Marketing Activation teams to manage operational Eloqua components such as lead routing, complex segments, programs, CDOs, reports, forms, and more.
✅ Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives.
✅ Develop strong partnerships with Demand Gen, Marketing Operations, Tele-sales, Business Development Operations, and other team members in Commercial Excellence and the Enterprise Digital Team.
✅ Establish, create, and maintain documentation.
✅ Be the front line for troubleshooting any Eloqua or Mar-tech related issues, manage ticketing, and troubleshooting.
✅ Gain skills to become Eloqua point of contact and consult cross-functional teams on mar-tech capabilities.
✅ Utilize Salesforce and Tableau to produce reporting that demonstrates program impact to marketing pipeline.
✅ Manage Eloqua programs: monitor program flows, errors, and provide recommendations and/or take actions to improve and create process documentation.
✅ Proactively collaborate cross-functionally to ensure flawless execution of marketing campaigns.
✅ Learn new marketing technologies, develop expertise, and optimize operational workflows.
✅ Manage integration set-up and maintenance and support end user onboarding and training.
✅ Embrace agile marketing practices to efficiently manage workflow of demand generation delivery activities and tasks.
ASSUMPTION: The role requires a high level of attention to detail, strong problem-solving skills, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree required.
Experience: 6 - 8 years of working in a similar capacity with mar-tech, driving programs that automate processes.
Required Skills:
- Intermediate proficiency in marketing automation and CRM: strategies, tactics, best practices, project management, and proven results.
- Certification preferred in CRM and Marketing Automation, Salesforce and Eloqua preferred.
- Experience with APIs preferred.
- Excellent independent project management and self-starter skills with a curiosity to apply AI use cases across a variety of work.
- Experience working in cross-functional team matrixed organization and with project management tools such as JIRA, SharePoint, Workfront, or Microsoft Azure.
- Ability to build high-level reporting in Excel using formulas and Pivot Tables.
Preferred Skills:
- Experience with Treasure Data and Workfront.
- Familiarity with agile marketing practices.
ASSUMPTION: The ideal candidate will have a strong background in marketing automation and CRM, with a focus on Eloqua. They should also have experience working in a cross-functional team matrixed organization and with project management tools such as JIRA, SharePoint, Workfront, or Microsoft Azure.
💰 Compensation & Benefits
Salary Range: INR 1,800,000 - 2,500,000 per annum (Estimated based on industry standards for a mid-senior level marketing role in Hyderabad)
Benefits:
- Hybrid Work Model: 2-3 days a week in the office depending on the role.
- Flexibility & Work-Life Balance: Flex My Way - supportive workplace policies for personal and professional responsibilities.
- Career Development and Growth: Grow My Way programming and skills-first approach for continuous learning and skill development.
- Industry Competitive Benefits: Comprehensive benefit plans, including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
- Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
- Social Impact: Make an impact in your community with the Social Impact Institute, offering two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives.
- Making a Real-World Impact: Help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
Working Hours: 40 hours per week, with flexible hours and the option to work from home 2-3 days a week.
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Hyderabad. The benefits listed are based on the company's career page and may vary depending on the candidate's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on intelligent information, accounting, legal, tax, media, technology, news, audit, and artificial intelligence.
Company Size: 10,001+ employees (Global presence with multiple locations worldwide)
Founded: 1981 (As a global company, Thomson Reuters has a rich history and extensive experience in its field)
Company Description:
- Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions.
- The company serves professionals across legal, tax, accounting, compliance, government, and media.
- Its products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- and Artificial Intelligence
Company Website: tr.com
ASSUMPTION: Thomson Reuters is a well-established global company with a strong reputation in its industry. It offers a wide range of products and services, catering to various professional needs.
📊 Role Analysis
Career Level: Mid-Senior Level (6-8 years of experience)
Reporting Structure: Reports directly to the Manager, Marketing Operations
Work Arrangement: Hybrid (2 pm IST - 11 pm IST, with 2-3 days in the office per week)
Growth Opportunities:
- Potential to grow within the Marketing Operations team or explore other opportunities within the company's global presence.
- Chance to work on cutting-edge marketing technologies and gain expertise in various aspects of marketing automation.
- possibility to collaborate with diverse teams and contribute to the company's global impact.
ASSUMPTION: This role offers growth opportunities both within the Marketing Operations team and across the company's global presence. The ideal candidate will be eager to learn and develop their skills in a dynamic and collaborative environment.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days in the office per week)
Office Location(s): Hyderabad, India (Raheja Mindspace)
Geographic Context:
- Hyderabad is the capital of Telangana, a state in southern India.
- The city is known for its historical sites, cultural attractions, and IT industry.
- Hyderabad has a tropical savanna climate, with hot and humid summers, mild winters, and a monsoon season.
Work Schedule: 40 hours per week, with flexible hours and the option to work from home 2-3 days per week.
ASSUMPTION: Hyderabad offers a blend of rich cultural heritage and modern urban living, providing a unique work-life balance for professionals. The hybrid work arrangement allows for flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- Technical assessment or case study to evaluate problem-solving skills and knowledge of marketing automation tools.
- Final round interview with the hiring manager and/or team members to discuss the role, responsibilities, and company culture.
Key Assessment Areas:
- Technical proficiency in marketing automation and CRM, with a focus on Eloqua.
- Problem-solving skills and the ability to troubleshoot technical issues.
- Collaboration and communication skills, both written and verbal.
- Project management skills and the ability to work independently and in a team environment.
- Cultural fit and alignment with the company's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Include specific examples of your experience with marketing automation, CRM, and project management tools.
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and communication skills.
- Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity.
ATS Keywords: Marketing Automation, CRM, Eloqua, Salesforce, Tableau, Project Management, Lead Routing, Complex Segments, Programs, CDOs, Reports, Forms, Troubleshooting, Collaboration, Agile Marketing, Data Analysis, Reporting, Demand Generation, Cross-Functional Teams
ASSUMPTION: The application process for this role may vary depending on the candidate's location and the company's specific hiring practices. It is essential to research the company and role thoroughly and tailor your application materials accordingly.
🛠️ Tools & Technologies
- Eloqua
- Salesforce
- Tableau
- JIRA, SharePoint, Workfront, or Microsoft Azure
- Treasure Data (preferred)
- Excel (for data analysis and reporting)
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a strong focus on Eloqua, Salesforce, and Tableau. Familiarity with Treasure Data and Workfront is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration.
- Agile and adaptable, with a willingness to learn and grow in a dynamic environment.
- Data-driven and analytical, with a strong attention to detail and problem-solving skills.
Self-Assessment Questions:
- Do you align with the company's values, particularly "Obsess over our Customers" and "Act Fast / Learn Fast"?
- Are you comfortable working in a hybrid environment, with 2-3 days in the office per week?
- Do you thrive in a collaborative, cross-functional team environment, and are you eager to learn and grow in a dynamic setting?
ASSUMPTION: The ideal candidate will be a strong cultural fit, aligning with the company's values and work style. They will be comfortable working in a hybrid environment and eager to collaborate and learn in a dynamic team setting.
⚠️ Potential Challenges
- The role requires a high level of attention to detail and strong problem-solving skills, which may be challenging for some candidates.
- The hybrid work arrangement may not be suitable for candidates who prefer a fully remote or fully on-site work environment.
- The role may require occasional work during non-standard business hours to troubleshoot technical issues or manage marketing campaigns.
- The company's global presence may present challenges in coordinating with team members across different time zones.
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and have strong attention to detail and problem-solving skills. They will also be able to manage their time effectively and work collaboratively with team members across different time zones.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or Marketing Operations Specialist, with a focus on Eloqua and CRM.
- However, this role requires a higher level of experience and may involve more strategic decision-making and collaboration with various teams.
- Career path comparison: This role may serve as a stepping stone to more senior marketing operations or management roles within the company or the broader industry.
ASSUMPTION: The ideal candidate will have experience in a similar role and be eager to take on more strategic responsibilities and grow within the company or the broader industry.
📝 Sample Projects
- Implementing and managing a complex marketing automation workflow to support a critical financial objective.
- Troubleshooting and resolving a significant Eloqua error that impacts multiple marketing campaigns.
- Collaborating with cross-functional teams to optimize marketing processes and improve campaign performance.
ASSUMPTION: The ideal candidate will have experience with similar projects and be eager to take on new challenges and contribute to the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Operations team and how this role fits into the broader organization?
- How does the company support the professional development and growth of its employees, particularly in the Marketing Operations team?
- What are the key priorities for this role in the first 30-60-90 days, and how will the company support me in achieving these goals?
- How does the company foster a culture of collaboration and cross-functional teamwork, particularly in the Marketing Operations team?
- What are the most challenging aspects of this role, and how does the company support its employees in overcoming these challenges?
ASSUMPTION: The ideal candidate will be proactive and curious, asking insightful questions to better understand the role, the team, and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on marketing automation, CRM, and project management.
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and communication skills.
- Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity.
- Follow up with the hiring manager or the company's HR department within 7-10 days after your interview to express your interest in the role and ask about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
