Senior Marketing Technology Manager

📌 Core Information

🔹 Job Title: Senior Marketing Technology Manager

🔹 Company: Deel

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving the design, implementation, and optimization of Deel's end-to-end Martech ecosystem.
• Leading the integration of tools, data, and automation to support scalable, data-informed marketing programs.
• Collaborating with cross-functional teams to build workflows and tools that support data-driven campaigns and maximize member lifetime value.
• Evaluating emerging platforms and AI-powered technologies to enable advanced targeting, personalization, and automation at scale.

ASSUMPTION: This role requires a strategic mindset, technical proficiency, and strong communication skills to bridge the gap between business stakeholders and technical partners.

📋 Key Responsibilities

✅ Martech Strategy & Architecture: Define and own the marketing technology roadmap in alignment with business goals and marketing strategies.

✅ Lifecycle Marketing Enablement: Lead the development of a scalable, integrated Martech stack that supports personalized engagement across the entire customer lifecycle.

✅ Technology Evaluation & Implementation: Identify, assess, and recommend best-in-class Martech solutions. Lead vendor evaluations and ensure selected tools align with business goals and scale with company growth.

✅ Emerging Technology & Innovation: Stay ahead of industry trends by evaluating emerging platforms and AI-powered technologies that enable advanced targeting, personalization, and automation at scale.

✅ System Integration & Optimization: Oversee the integration of Martech solutions into the broader technology ecosystem, ensuring seamless interoperability and alignment with product and engineering systems. Manage the implementation, configuration, and optimization of tools to deliver data-driven personalized customer experiences at scale.

✅ Data & Automation: Ensure proper data governance, lead scoring, segmentation, and workflow automation to support personalized, data-driven marketing.

✅ Cross-Functional Collaboration: Act as the bridge between business stakeholders and technical partners, translating strategic marketing goals into technical requirements and ensuring alignment across departments (Marketing, Product, Sales, Data).

ASSUMPTION: This role requires a deep understanding of marketing technology and a proven track record of implementing and managing complex marketing systems and integrations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Information Technology, or a related field.

Experience: 8+ years of experience managing MarTech stacks, ideally in global B2B organizations.

Required Skills:

• Proven expertise in Hubspot and Salesforce, with familiarity with tools like Demandbase a plus.
• Extensive knowledge of Martech platforms and tools (CRM, CDP, CMS, Marketing automation, personalization, and analytics platforms).
• Excellent analytical, project management, and communication skills.
• Strong track record of delivering measurable impact through technology innovation.
• Knowledge of data privacy regulations (GDPR, CCPA) and compliance best practices.

Preferred Skills:

• Experience with emerging technologies and AI-powered tools.
• Familiarity with Deel's products and services.

ASSUMPTION: While a degree is required, the company values real-world experience and may consider candidates with equivalent skills and accomplishments.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Senior Marketing Technology Manager with 8+ years of experience in a global B2B organization)

Benefits:

• Stock grant opportunities dependent on role, employment status, and location
• Additional perks and benefits based on employment status and country
• Flexible remote work, including optional WeWork access

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. Deel is transforming global talent management by providing an all-in-one platform for payroll, HR, compliance, and benefits.

Company Size: 1,001-5,000 employees. As a mid-sized company, Deel offers a dynamic work environment with ample opportunities for growth and impact.

Founded: 2019. Deel has grown rapidly since its founding, becoming a leader in the global HR tech space.

Company Description:

• Deel is the all-in-one Global People Platform that simplifies and streamlines every aspect of managing an international workforce.
• The company serves over 35,000+ companies worldwide, from small teams to publicly traded enterprise businesses.
• Deel's industry-leading suite of HR tools, payroll solutions, mobility services, and compliance expertise enables companies to scale globally with unmatched speed and flexibility.

Company Specialties:

• Payment Services
• Independent Contractors
• Remote Work
• Financial Services
• Business
• EOR (Employer of Record)
• Payroll
• HR
• HRIS
• Compliance
• Global Hiring

Company Website: https://www.deel.com/

ASSUMPTION: Deel's focus on global workforce management and rapid growth make it an attractive employer for professionals seeking to make a significant impact in a dynamic environment.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence over marketing technology strategy and implementation.

Reporting Structure: This role reports directly to the VP of Marketing and collaborates with cross-functional teams, including Product, Sales, Data, and Engineering.

Work Arrangement: Remote OK, with flexible remote work options and optional WeWork access.

Growth Opportunities:

• As Deel continues to expand, there will be opportunities for the Senior Marketing Technology Manager to grow into a leadership role or take on additional responsibilities.
• The company's focus on innovation and emerging technologies presents opportunities for professional development in cutting-edge marketing tools and strategies.
• Deel's global presence offers opportunities for candidates interested in international career growth.

ASSUMPTION: This role offers significant growth potential, both within the marketing technology function and across the broader organization.

🌍 Location & Work Environment

Office Type: Remote-first company with optional WeWork access for those who prefer an office environment.

Office Location(s): San Francisco, California; Tel Aviv, Israel; New York, New York; London, UK; Berlin, Germany

Geographic Context:

• Deel's global presence enables candidates to work with a diverse, international team and engage with customers from around the world.
• The company's remote-first culture fosters a collaborative and inclusive work environment.
• Deel's headquarters in San Francisco, California, places it at the heart of the global tech industry.

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely.

ASSUMPTION: Deel's remote-first culture and global presence offer candidates the opportunity to work with a diverse team and engage with customers from around the world.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Talent Acquisition Team
• Technical assessment or case study
• On-site or virtual interview with the hiring manager and cross-functional team members
• Final decision and offer

Key Assessment Areas:

• Technical expertise in marketing technology
• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Alignment with Deel's mission and values

Application Tips:

• Highlight relevant experience and accomplishments in marketing technology strategy, implementation, and optimization.
• Tailor your resume and cover letter to emphasize your fit for this role and Deel's mission.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit.

ATS Keywords: Marketing Technology, Martech, Senior Manager, Strategy, Implementation, Optimization, Hubspot, Salesforce, Demandbase, Data Governance, Automation, Cross-Functional Collaboration

ASSUMPTION: Deel's interview process is designed to assess candidates' technical expertise, strategic thinking, and cultural fit, with a focus on problem-solving skills and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Hubspot
• Salesforce
• Demandbase
• Marketo
• Pardot
• Google Analytics
• Tag Management Systems (e.g., Google Tag Manager)
• Customer Data Platforms (e.g., Segment, Tealium)
• Marketing Automation Platforms (e.g., Marketo, Pardot)
• AI-powered tools and emerging technologies

ASSUMPTION: The Senior Marketing Technology Manager will be expected to have expertise in a wide range of marketing technology tools and platforms, with a focus on Hubspot and Salesforce.

👔 Cultural Fit Considerations

Company Values:

• Global: Embrace a global mindset and foster a diverse and inclusive work environment.
• Customer-Focused: Prioritize customer needs and continuously improve our products and services.
• Innovative: Encourage creativity, experimentation, and continuous learning.
• Collaborative: Foster a culture of teamwork, open communication, and mutual respect.
• Accountable: Take ownership of our work and strive for excellence in all that we do.

Work Style:

• Remote-first with flexible work arrangements
• Fast-paced and dynamic, with a focus on rapid growth and innovation
• Collaborative and inclusive, with a strong emphasis on cross-functional teamwork
• Data-driven and analytical, with a focus on continuous improvement and optimization

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment with a focus on rapid growth and innovation?
• Are you comfortable working remotely and collaborating with a global, distributed team?
• Do you have a proven track record of delivering measurable impact through technology innovation?
• Are you comfortable working with a diverse range of stakeholders, including marketing, product, sales, and data teams?
• Do you embrace a customer-focused mindset and prioritize customer needs in your decision-making?

ASSUMPTION: Deel's culture values global mindset, customer focus, innovation, collaboration, and accountability. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing a complex, global Martech stack with limited resources and tight deadlines.
• Balancing strategic planning and day-to-day tactical execution.
• Collaborating effectively with cross-functional teams, including marketing, product, sales, and data teams, each with its own priorities and goals.
• Keeping up with the rapid evolution of marketing technology and emerging trends.
• Ensuring data privacy and compliance in a global work environment.

ASSUMPTION: These challenges require strong project management, communication, and collaboration skills, as well as a deep understanding of marketing technology and data privacy regulations.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on technology strategy, implementation, and optimization.
• While similar to roles like Marketing Operations Manager or Marketing Technology Manager, this role requires a broader range of skills and a deeper understanding of marketing technology.
• Career progression in this role may lead to leadership positions in marketing technology or broader marketing roles, depending on the candidate's interests and skills.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, requiring a versatile skill set and a strong understanding of marketing technology.

📝 Sample Projects

• Leading the integration of a new marketing automation platform to support personalized, data-driven campaigns and maximize member lifetime value.
• Evaluating and implementing emerging AI-powered tools to enable advanced targeting, personalization, and automation at scale.
• Collaborating with the product team to build workflows and tools that support data-driven campaigns and maximize member lifetime value.

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the Senior Marketing Technology Manager role at Deel.

❓ Key Questions to Ask During Interview

• Can you describe the current Martech stack and any planned changes or expansions?
• How does the marketing team collaborate with other departments, such as product, sales, and data, to ensure alignment and maximize impact?
• What are the biggest challenges facing the marketing technology function at Deel, and how can this role address them?
• How does Deel support the professional development and growth of its marketing technology team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions will help candidates assess the fit of the role, the team, and the company, as well as their potential for growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and accomplishments in marketing technology strategy, implementation, and optimization.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit.
• If selected for an on-site or virtual interview, be prepared to discuss your approach to marketing technology strategy, implementation, and optimization, as well as your experience with relevant tools and platforms.
• Follow up with the hiring manager within 48 hours of your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.