Senior Media Buyer

📌 Core Information 🔹 Job Title: Senior Media Buyer 🔹 Company: Happy Koala LLC 🔹 Location: Bucharest, Bucureşti, Romania 🔹 Job Type: Remote (Telecommuting) 🔹 Category: Marketing 🔹 Date Posted: July 9, 2025 🚀 Job Overview Key aspects of this role include: - Managing large ad budgets ($100K+) for paid media campaigns. - Experience with eCommerce accounts, preferably in health or supplements. - Proven success driving consistent results across ROAS and CPA metrics. - Strong understanding of targeting nuances for Australia, the United States, and EU markets. - Ability to write clear, compelling creative briefs. - Experience building effective funnels and upsell sequences for physical eCommerce products. - Familiarity with additional channels such as Twitter or Pinterest is a plus. - Bonus: Experience with direct response marketing. ASSUMPTION: This role requires a strategic mindset, data-driven approach, and excellent communication skills to manage high-budget campaigns and collaborate with cross-functional teams. 📋 Key Responsibilities ✅ Plan, launch, and optimize high-budget paid media campaigns across Facebook, Instagram, and other platforms. ✅ Manage and scale eCommerce advertising campaigns with a focus on ROAS and CPA performance. ✅ Write clear, strategic creative briefs. ✅ Build and test full-funnel strategies including upsells, retargeting, and conversion-focused journeys. ✅ Adapt targeting and creative approaches for key regions, including Australia, the U.S., and EU markets. ✅ Analyze campaign data, generate insights, and continuously improve performance. ✅ Stay ahead of platform changes, industry trends, and competitor strategies. ASSUMPTION: The ideal candidate will have a proven track record in media buying, strong analytical skills, and the ability to work independently and in a team environment. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: - Proven experience managing large ad budgets ($100K+) for paid media campaigns. - Hands-on experience with eCommerce accounts, preferably in health or supplements. - Demonstrated long-term success driving consistent results across ROAS and CPA metrics. - Strong understanding of targeting nuances for Australia, the United States, and EU markets. - Ability to write clear, compelling creative briefs. - Experience building effective funnels and upsell sequences for physical eCommerce products. - Familiarity with additional channels such as Twitter or Pinterest is a plus. - Bonus: Experience with direct response marketing. Required Skills: - Proven experience in media buying and eCommerce advertising. - Strong analytical skills and data-driven approach. - Excellent communication and collaboration skills. - Proficiency in English (CVs must be in English). - Knowledge of additional languages is a plus. Preferred Skills: - Experience with specific ad platforms (e.g., Facebook Ads, Google Ads). - Familiarity with marketing automation tools. - Knowledge of SQL or other data analysis tools. ASSUMPTION: Candidates with a background in B2C marketing and experience working remotely are strongly preferred. 💰 Compensation & Benefits Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for senior media buying roles in Romania). Benefits: - Strong salary package with opportunities for growth. - Paid holidays and flexible working hours. - Work from anywhere with a focus on EU hours (GMT). - Join a vibrant, global team in a dynamic work environment. - Make a real impact on clients' health and lives. Working Hours: Full-time (40 hours per week) with flexible scheduling. ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: 11-50 employees Founded: 2016 Company Description: Happy Mammoth is a rapidly expanding natural food tech company specializing in crafting, manufacturing, and promoting gut health foods, digestive aids, and microbiome-focused supplements. Their mission is to empower clients to embrace lasting health transformations and rediscover vibrant living. Company Specialties: Gut health, microbiome-focused supplements, natural foods, digestive aids. Company Website: happymammoth.com ASSUMPTION: Happy Mammoth's focus on natural, science-backed products and commitment to client well-being sets it apart in the wellness industry. 📊 Role Analysis Career Level: Senior-level role with opportunities for growth and leadership. Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including Product, Sales, and Content. Work Arrangement: Remote work with a focus on EU hours (GMT). Occasional travel may be required for team meetings and industry events. Growth Opportunities: - Lead and mentor junior team members. - Expand responsibilities to include strategic planning and team management. - Develop expertise in additional marketing channels and tactics. - Contribute to the company's overall growth and success. ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department and the company as a whole. 🌍 Location & Work Environment Office Type: Remote work environment with occasional virtual team meetings. Office Location(s): Bucharest, Bucureşti, Romania (with a focus on EU hours). Geographic Context: Bucharest, the capital of Romania, offers a mix of historic architecture, vibrant culture, and modern amenities. The city is well-connected to major European hubs, making it an ideal location for remote work. Work Schedule: Flexible working hours with a focus on EU hours (GMT). The role requires availability during core business hours to collaborate with team members and stakeholders. ASSUMPTION: The remote work arrangement allows for a healthy work-life balance and caters to candidates seeking flexible, location-independent employment. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR team. 3. In-depth interviews with the Marketing Director and other team members. 4. Final interviews with senior leadership. 5. Background and reference checks. Key Assessment Areas: - Media buying and advertising experience. - Data analysis and problem-solving skills. - Communication and collaboration abilities. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of the company, its mission, and the specific job requirements. - Prepare for behavioral and situational interview questions that focus on your media buying experience and problem-solving skills. - Be ready to discuss your approach to targeting, campaign optimization, and data-driven decision-making. ATS Keywords: Media buying, eCommerce advertising, ROAS, CPA, creative briefs, funnel building, upsell strategies, targeting, campaign analysis, industry trends, direct response marketing. ASSUMPTION: The interview process will focus on assessing your technical skills, strategic mindset, and cultural fit within the Happy Mammoth team. 🛠️ Tools & Technologies - Ad platforms: Facebook Ads, Instagram Ads, Google Ads (knowledge of additional platforms is a plus). - Marketing automation tools: HubSpot, Marketo, or similar tools (knowledge of additional tools is a plus). - Data analysis tools: Google Analytics, Tableau, or similar tools (knowledge of additional tools is a plus). - Project management tools: Asana, Trello, or similar tools (knowledge of additional tools is a plus). ASSUMPTION: The ideal candidate will have experience with relevant advertising platforms, marketing automation tools, and data analysis tools to excel in this role. 👔 Cultural Fit Considerations Company Values: - Empowerment: We believe in empowering our clients and team members to grow and succeed. - Integrity: We act with honesty, transparency, and fairness in all our interactions. - Innovation: We embrace change, continuous learning, and creative problem-solving. - Collaboration: We work together, supporting and challenging each other to achieve our goals. - Excellence: We strive for the highest standards in our products, services, and work environment. Work Style: - Data-driven: We make informed decisions based on data and analytics. - Adaptable: We embrace change and adapt to new situations quickly. - Collaborative: We work together, sharing knowledge and resources to achieve our goals. - Results-oriented: We focus on delivering meaningful results and driving business growth. - Customer-centric: We prioritize our clients' needs and strive to exceed their expectations. Self-Assessment Questions: - How do you align with Happy Mammoth's values, particularly 'Empowerment' and 'Integrity'? - How do you approach working in a remote, global team, and managing different time zones? - How do you ensure your work style fits with Happy Mammoth's collaborative and results-oriented culture? ASSUMPTION: Happy Mammoth seeks candidates who share their values, thrive in a remote work environment, and complement their collaborative, customer-centric culture. ⚠️ Potential Challenges - Managing large ad budgets and optimizing campaigns across multiple platforms can be complex and time-consuming. - Working remotely requires strong self-motivation, time management, and communication skills. - Collaborating with a global team may present challenges in coordinating schedules and communicating effectively across time zones. - The role may require occasional travel for team meetings and industry events, which can disrupt personal schedules and routines. ASSUMPTION: The ideal candidate will be proactive, organized, and adaptable to overcome these challenges and excel in the role. 📈 Similar Roles Comparison - Media Buyer vs. Senior Media Buyer: A Senior Media Buyer role requires more experience, strategic planning, and team management responsibilities compared to a Media Buyer role. - Industry-specific context: Happy Mammoth's focus on natural, science-backed products and the wellness industry sets this role apart from other senior media buying positions in different industries. - Career path comparison: This role offers a clear path to leadership and strategic roles within the marketing department and the company as a whole. ASSUMPTION: Candidates should consider their career goals, industry preferences, and long-term growth prospects when comparing this role to similar positions in other companies or industries. 📝 Sample Projects - Campaign Optimization: Develop and implement strategies to improve ROAS and CPA performance for key eCommerce campaigns. - New Market Expansion: Launch and optimize paid media campaigns in new markets, such as Southeast Asia or the Middle East, to drive customer acquisition and revenue growth. - Product Launch: Collaborate with cross-functional teams to plan and execute paid media campaigns for new product launches, such as a new line of gut health supplements or functional foods. ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the Senior Media Buyer role and the impact it can have on the company's growth and success. ❓ Key Questions to Ask During Interview - Role Responsibilities: Can you describe the day-to-day responsibilities and priorities for this role? How do they align with my skills and experience? - Team Structure: How is the marketing team structured, and who will I be working closely with in this role? - Company Culture: How would you describe Happy Mammoth's company culture, and how does this role contribute to maintaining that culture? - Growth Opportunities: What opportunities are there for professional growth and development within this role and the company as a whole? - Work-Life Balance: How does Happy Mammoth support work-life balance for remote employees, and what resources are available to help manage workload and stress? ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture, ensuring a strong fit and successful integration into the organization. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for phone or video screening with the HR team, focusing on your media buying experience and problem-solving skills. 4. Research the company, its mission, and the specific job requirements to demonstrate your understanding and enthusiasm for the role. 5. Follow up with the HR team after your interview to express your appreciation for the opportunity and reiterate your interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.