Senior Media Buyer

📌 Core Information

🔹 Job Title: Senior Media Buyer

🔹 Company: Happy Koala LLC

🔹 Location: Sofia, Sofia-Grad, Bulgaria

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (EU hours preferred)

🚀 Job Overview

Key aspects of this role include:

• Managing large ad budgets ($100K+) for eCommerce accounts
• Driving consistent results across ROAS and CPA metrics
• Adapting targeting and creative approaches for key regions
• Building effective funnels and upsell sequences for physical eCommerce products
• Staying ahead of platform changes, industry trends, and competitor strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Plan, launch, and optimize high-budget paid media campaigns across various platforms

✅ Manage and scale eCommerce advertising campaigns with a focus on ROAS and CPA performance

✅ Write clear, strategic creative briefs

✅ Build and test full-funnel strategies including upsells, retargeting, and conversion-focused journeys

✅ Adapt targeting and creative approaches for key regions, including Australia, the U.S., and EU markets

✅ Analyze campaign data, generate insights, and continuously improve performance

✅ Stay ahead of platform changes, industry trends, and competitor strategies

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Not specified (but relevant industry knowledge is expected)

Experience: Proven experience managing large ad budgets ($100K+) and hands-on experience with eCommerce accounts (preferably in health or supplements)

Required Skills:

• Media Buying
• B2C Marketing
• eCommerce
• ROAS
• CPA
• Creative Briefs
• Funnel Building
• Upsell Strategies
• Targeting
• Campaign Analysis
• Direct Response Marketing
• Social Media Advertising
• Health Supplements
• Market Trends
• Data Analysis
• Creative Thinking

Preferred Skills:

• Familiarity with additional channels such as Twitter or Pinterest

ASSUMPTION: A strong background in B2C marketing and eCommerce is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD (based on industry standards for a Senior Media Buyer with 5-10 years of experience in a remote role)

Benefits:

• Strong Salary Package
• Paid Holidays
• Work from Anywhere
• Join a Vibrant Team
• Flexible Working Hours
• Opportunities for Growth
• Dynamic Work Environment
• Make a Difference

Working Hours: Full-time (EU hours preferred)

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: Small (11-50 employees)

Founded: 2016

Company Description:

• Happy Mammoth sources high-quality, natural ingredients and formulates supplements to support women's unique health needs
• The company focuses on gut health foods, digestive aids, and microbiome-focused supplements
• Happy Mammoth aims to empower clients to embrace lasting health transformations and rediscover vibrant living

Company Specialties:

• Natural Health Information

Company Website: happymammoth.com

ASSUMPTION: Working at Happy Mammoth offers the opportunity to make a real impact in the health and wellness industry while enjoying a dynamic, fast-paced work environment.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing team

Work Arrangement: Remote (EU hours preferred)

Growth Opportunities:

• Potential career growth within the Marketing team as the company expands
• Opportunities to gain experience in various marketing channels and strategies

ASSUMPTION: This role offers significant growth potential as Happy Mammoth continues to grow and expand its marketing efforts.

🌍 Location & Work Environment

Office Type: Remote (with occasional team meetups)

Office Location(s): Sofia, Bulgaria (with team members in the United States and Australia)

Geographic Context:

• Sofia, Bulgaria, offers a low cost of living and a vibrant cultural scene
• The city is home to a growing number of startups and tech companies
• Sofia's central location in Europe makes it an ideal hub for remote work

Work Schedule: Full-time (EU hours preferred)

ASSUMPTION: Working remotely from Sofia offers a unique blend of cultural richness, affordability, and convenience for EU-based team collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with the Marketing team

Key Assessment Areas:

• Problem-solving skills
• Analytical thinking
• Cultural fit with the company's mission and values
• Strategic mindset

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare for behavioral and situational interview questions
• Showcase your understanding of the company's mission and values
• Demonstrate your ability to work independently and manage multiple projects

ATS Keywords: Media Buying, B2C Marketing, eCommerce, ROAS, CPA, Creative Briefs, Funnel Building, Upsell Strategies, Targeting, Campaign Analysis, Direct Response Marketing, Social Media Advertising, Health Supplements, Market Trends, Data Analysis, Creative Thinking

ASSUMPTION: Successful candidates will demonstrate a strong strategic mindset, excellent analytical skills, and a deep understanding of the health and wellness industry.

🛠 Tools & Technologies

• Facebook Ads Manager
• Google Ads
• Microsoft Excel
• Asana
• Slack
• Zoom

ASSUMPTION: Proficiency in these tools is required for this role, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Integrity
• Excellence
• Community

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Data-informed
• Creative

Self-Assessment Questions:

• How do you align with the company's value of empowerment in your approach to marketing?
• Describe a time when you had to adapt your marketing strategy due to a significant change in the market or platform. How did you approach this challenge, and what was the outcome?
• How do you balance data-driven decision-making with creative intuition in your marketing strategies?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Happy Mammoth's company culture, values, and work style.

⚠️ Potential Challenges

• Managing multiple time zones and coordinating with remote team members
• Staying up-to-date with platform changes and industry trends
• Balancing strategic planning with day-to-day campaign management
• Adapting to a dynamic work environment with shifting priorities

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on eCommerce advertising and the requirement to manage large ad budgets
• Industry-specific knowledge of health and supplements is crucial for success in this role
• Career path comparison: This role can lead to senior marketing roles within the company or related positions in the health and wellness industry

ASSUMPTION: Understanding the unique aspects of this role and its industry context is essential for successful applicants.

📝 Sample Projects

• Developing and executing a successful Black Friday campaign for Happy Mammoth's eCommerce store
• Launching a new product line and creating targeted advertising campaigns to drive sales
• Analyzing campaign data to identify trends and optimize performance for key regions

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, requiring both creative thinking and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does the company support the professional development of its marketing team members?
• Can you describe the team structure and dynamics within the Marketing department?
• How does the company approach A/B testing and data-driven decision-making in its marketing strategies?
• What are the most significant challenges the company is currently facing in its marketing efforts, and how is the team addressing them?
• How does the company measure and track the success of its marketing campaigns?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's approach to marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://happymammoth.applytojob.com/apply/w0lJT1C3Jc/Senior-Media-Buyer
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions
• Showcase your understanding of the company's mission and values
• Demonstrate your ability to work independently and manage multiple projects
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.