📌 Core Information
🔹 Job Title: Senior Media Buyer
🔹 Company: CapsLock
🔹 Location: Albania (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (Albania only)
🚀 Job Overview
Key aspects of this role include:
- Developing, deploying, and optimizing paid media campaigns across multiple digital platforms
- Managing budget allocations and bid parameters for maximum profitability
- Monitoring campaign performance daily and proactively optimizing media buys
- Testing new ideas and driving efficiencies through data-driven insights
- Collaborating with a diverse, global team in a fully remote environment
ASSUMPTION: This role requires a high level of self-motivation and time management skills, as well as strong communication skills to work effectively in a remote team.
📋 Key Responsibilities
✅ Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability
✅ Manage budget allocations and bid parameters to deliver the most efficient results
✅ Actively monitor campaign performance daily and proactively optimize media buys utilizing KPIs
✅ Test new ideas based on insights gained from campaign management to drive efficiencies and improvements
✅ Ensure that campaign KPIs and objectives are met both near and long term
✅ Achieve assigned unit goals at or below the target cost-per-acquisition
✅ Identify opportunities to drive efficiencies and improvements
ASSUMPTION: This role requires a strong understanding of marketing funnels, channels, attribution, and performance metrics to make data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in digital performance marketing with a focus on media buying and 3+ years of paid advertising experience
Required Skills:
- Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results
- Understanding of marketing funnels, channels, attribution, and performance metrics
- Analytical mind to analyze data and metrics and translate insights into actionable strategies
- Strategic and creative mindset
- Organizational and multitasking abilities
- Desire to learn new things and not afraid to take risks
- Ability to quickly learn new ad platforms and tools
- Upper-Intermediate English level
Preferred Skills:
- Experience with specific ad platforms (e.g., Facebook, Google)
- Knowledge of lead generation strategies
- Familiarity with remote work tools and collaboration software
ASSUMPTION: Candidates should have a proven track record in media buying and be comfortable working in a remote, global team.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on industry standards for mid-senior level media buying roles in Albania)
Benefits:
- Unlimited Sick Days
- Remote Work
- Ongoing Learning (Free Books program, workshops, conferences)
- Home Office setup
- Physical Well-being allowance
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level media buying roles in Albania. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 51-200 employees
Founded: 2020
Company Description:
- CapsLock specializes in providing digital marketing services to businesses facing sales growth challenges
- Offers sales consulting, data analytics, and recruitment support services
- Emphasizes client orientation, quality, continuous improvement, integrity, and strong relationships
Company Specialties:
- Digital Performance Marketing
- Media Buying
- Data Analytics
- Sales Consulting
Company Website: www.capslock.global
ASSUMPTION: CapsLock is a growing marketing services company with a strong focus on data-driven strategies and a global team.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: Remote (Albania only) with flexible scheduling
Growth Opportunities:
- Potential career progression to Marketing Manager or Director level
- Opportunities to work on diverse campaigns and learn new ad platforms
- Chance to collaborate with a global team and gain international experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, advance, and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (Albania only)
Office Location(s): Albania
Geographic Context:
- Albania has a Mediterranean climate with mild winters and hot, dry summers
- Tirana, the capital, offers a mix of traditional and modern architecture, with a vibrant nightlife and cultural scene
- Albania has a low cost of living compared to Western Europe
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The remote work environment in Albania offers a unique opportunity for candidates to enjoy a lower cost of living while working for a global company.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Technical interview with the Marketing Director
- Final interview with the CEO
Key Assessment Areas:
- Campaign strategy and optimization skills
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with high campaign volume, large budgets, and complex targeting strategies
- Demonstrate your ability to analyze data and metrics and translate insights into actionable strategies
- Showcase your creativity and strategic mindset through examples of successful campaigns
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Digital Performance Marketing, Media Buying, Paid Advertising, Campaign Management, Data Analysis, Marketing Funnels, Attribution, Performance Metrics, Strategic Thinking, Creativity, Organizational Skills, Multitasking, Learning Agility
ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Remote work tools (e.g., Slack, Zoom, Google Workspace)
ASSUMPTION: Candidates should be comfortable using industry-standard media buying platforms and remote work tools.
👔 Cultural Fit Considerations
Company Values:
- People-centric
- Client-oriented
- Quality-driven
- Continuous improvement
- Integrity
- Strong relationships
Work Style:
- Remote and flexible
- Data-driven and results-oriented
- Collaborative and inclusive
- Innovative and adaptable
Self-Assessment Questions:
- Do you thrive in a remote, global work environment?
- Are you comfortable working with a diverse team and managing multiple projects simultaneously?
- Do you have a strong commitment to continuous learning and improvement?
ASSUMPTION: Candidates should assess their fit with CapsLock's company values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Working in a remote, global team may present communication and time zone challenges
- Managing high campaign volume and large budgets requires strong organizational and multitasking skills
- The fast-paced nature of media buying may require adaptability and quick decision-making
- Working in a fully remote environment may require self-motivation and time management skills
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to overcome them.
📈 Similar Roles Comparison
- Unlike traditional media buying roles, this position focuses on digital performance marketing and requires a strong understanding of data analysis and interpretation
- CapsLock's global team offers a unique opportunity to work with diverse perspectives and gain international experience
- This role offers significant growth potential, with opportunities to learn, advance, and make a significant impact on the company's success
ASSUMPTION: Candidates should compare this role to similar positions in the industry to ensure they understand the unique opportunities and challenges it presents.
📝 Sample Projects
- Developing and executing a successful Facebook Ads campaign for a B2C client, resulting in a 20% increase in conversions and a 15% reduction in cost-per-acquisition
- Optimizing a Google Ads campaign for a B2B client, leading to a 30% increase in click-through rate and a 25% reduction in cost-per-click
- Analyzing campaign performance data to identify trends and insights, and using those insights to inform strategic decisions and improve overall campaign performance
ASSUMPTION: Candidates should be prepared to discuss their experience with media buying and provide examples of successful campaigns they have managed.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company's marketing efforts, and how does this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees working remotely?
- How does the company measure the success of its media buying campaigns, and how does this role contribute to those metrics?
- What is the company's long-term vision for its marketing efforts, and how does this role fit into that vision?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through CapsLock's careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for the interview by researching the company and practicing common media buying interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
