Senior Media Buyer

📌 Core Information 🔹 Job Title: Senior Media Buyer 🔹 Company: Happy Koala LLC 🔹 Location: Berlin, Germany 🔹 Job Type: Remote, Full-Time Contractor 🔹 Category: Marketing 🔹 Date Posted: July 16, 2025 🚀 Job Overview Key aspects of this role include: - Managing large ad budgets ($100K+) for eCommerce accounts - Driving consistent results across ROAS and CPA metrics - Building effective funnels and upsell sequences for physical eCommerce products - Adapting targeting and creative approaches for key regions, including Australia, the U.S., and EU markets - Collaborating with a global, remote team in a fast-paced, dynamic work environment ASSUMPTION: This role requires a strong understanding of B2C marketing and eCommerce advertising, with a focus on driving performance and growth. 📋 Key Responsibilities ✅ Plan, launch, and optimize high-budget paid media campaigns across Facebook, Instagram, and other platforms ✅ Manage and scale eCommerce advertising campaigns with a focus on ROAS and CPA performance ✅ Write clear, strategic creative briefs ✅ Build and test full-funnel strategies including upsells, retargeting, and conversion-focused journeys ✅ Adapt targeting and creative approaches for key regions, including Australia, the U.S., and EU markets ✅ Analyze campaign data, generate insights, and continuously improve performance ✅ Stay ahead of platform changes, industry trends, and competitor strategies ASSUMPTION: The ideal candidate will have a proven track record in media buying, with a strong focus on data-driven decision making and continuous improvement. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - Proven experience managing large ad budgets ($100K+) for eCommerce accounts - Demonstrated long-term success driving consistent results across ROAS and CPA metrics - Strong understanding of targeting nuances for Australia, the United States, and EU markets - Experience building effective funnels and upsell sequences for physical eCommerce products - Familiarity with additional channels such as Twitter or Pinterest is a plus Required Skills: - Media buying and planning - eCommerce advertising and optimization - Data analysis and reporting - Strategic thinking and creative problem-solving - Strong communication and collaboration skills - Proficiency in English (CVs must be in English) Preferred Skills: - Experience with direct response marketing - Familiarity with additional advertising platforms (e.g., Google Ads, LinkedIn Ads) - Knowledge of SQL or other data querying languages ASSUMPTION: Candidates with a background in B2C marketing and a strong portfolio showcasing their media buying and optimization skills will be prioritized. 💰 Compensation & Benefits Salary Range: €60,000 - €80,000 per year (based on experience level and industry standards for senior media buying roles in Germany) Benefits: - Strong salary package - Paid holidays - Work from anywhere - Join a vibrant team - Flexible working hours - Opportunities for growth and professional development - Dynamic work environment - Make a difference in the health and wellness industry Working Hours: Full-time (40 hours per week, flexible schedule) ASSUMPTION: The salary range provided is an estimate based on industry standards for senior media buying roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: Small (11-50 employees) Founded: 2016 Company Description: Happy Mammoth is a rapidly expanding natural food tech company specializing in crafting, manufacturing, and promoting gut health foods, digestive aids, and microbiome-focused supplements. Their mission is to empower clients to embrace lasting health transformations and rediscover vibrant living. Company Specialties: - Gut health and digestive wellness - Microbiome-focused supplements - Natural and organic ingredients - Science-backed formulations Company Website: https://store.happymammoth.com/ ASSUMPTION: Happy Mammoth's focus on natural, science-backed products and commitment to customer health sets it apart in the wellness industry. 📊 Role Analysis Career Level: Mid-Senior (5-10 years of experience) Reporting Structure: This role reports directly to the Marketing Director and collaborates closely with cross-functional teams, including Product, Sales, and Content. Work Arrangement: Remote, with a flexible schedule and core hours between 10:00 AM and 4:00 PM CET. Growth Opportunities: - Potential to lead a team and mentor junior media buyers as the company grows - Opportunities to expand into new markets and platforms - Career progression into senior marketing or management roles ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing strategy. 🌍 Location & Work Environment Office Type: Remote (fully remote contractor role) Office Location(s): Berlin, Germany (with a global, remote team) Geographic Context: - Berlin, Germany: A vibrant, multicultural city with a thriving tech and startup scene - Remote work: Enjoy the flexibility to work from anywhere, with a focus on EU hours (GMT) Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM CET. ASSUMPTION: This role requires strong self-motivation, time management, and communication skills to thrive in a remote work environment. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. Technical assessment and case study presentation 4. Final interview with the Marketing Director and other key stakeholders Key Assessment Areas: - Media buying and optimization skills - Data analysis and reporting proficiency - Strategic thinking and problem-solving abilities - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare a case study showcasing your media buying and optimization successes - Familiarize yourself with the company's mission, values, and products - Practice your presentation and be ready to discuss your case study and media buying strategies ATS Keywords: Media buying, eCommerce advertising, ROAS, CPA, funnel building, upsell sequences, targeting, campaign management, data analysis, industry trends, direct response marketing, social media advertising, digital marketing, performance optimization ASSUMPTION: Applicants should focus on demonstrating their media buying and optimization skills, as well as their ability to work effectively in a remote, global team. 🛠️ Tools & Technologies - Facebook Ads Manager - Google Ads (optional) - LinkedIn Ads (optional) - Twitter Ads (optional) - Pinterest Ads (optional) - Data analysis tools (e.g., Google Analytics, Tableau) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and adapting to new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Customer-centric: Focus on customer health and well-being above all else - Science-backed: Ground all decisions in evidence and scientific research - Natural and organic: Prioritize natural, organic ingredients and sustainable practices - Collaborative: Work together to achieve common goals and support each other's growth - Innovative: Continuously seek new solutions and improvements Work Style: - Remote and flexible: Thrive in a remote work environment with a flexible schedule - Data-driven: Make informed decisions based on data analysis and insights - Strategic: Think critically and creatively to solve problems and drive growth - Collaborative: Work effectively with cross-functional teams to achieve common goals Self-Assessment Questions: 1. How do you ensure that your media buying strategies align with the company's customer-centric values? 2. Describe your experience working with data to inform your media buying decisions and optimize performance. 3. How do you stay up-to-date with industry trends and adapt your strategies to changing market conditions? 4. Can you provide an example of a time when you had to collaborate with a remote team to achieve a common goal? ASSUMPTION: Candidates should be able to demonstrate their alignment with Happy Mammoth's values and work style, as well as their ability to thrive in a remote, collaborative environment. ⚠️ Potential Challenges 1. Managing large ad budgets and driving consistent results across multiple platforms and regions 2. Staying up-to-date with platform changes, industry trends, and competitor strategies 3. Collaborating effectively with a remote, global team across different time zones 4. Balancing work-life integration in a flexible, remote work environment ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving. 📈 Similar Roles Comparison 1. This role differs from other senior media buying positions in its focus on eCommerce advertising and upsell sequences for physical products. 2. The global, remote nature of this role requires strong communication and collaboration skills, as well as the ability to work independently. 3. Career progression opportunities may vary depending on the company's size and growth trajectory. ASSUMPTION: Candidates should research similar roles and consider how their unique skills and experiences make them a strong fit for this specific position. 📝 Sample Projects 1. Developing and executing a cross-platform media buying strategy to launch a new product line in multiple regions 2. Optimizing an existing eCommerce funnel to improve ROAS and CPA performance by 20% within three months 3. Collaborating with the content team to create targeted ad creatives and landing pages that drive conversions and reduce cost per acquisition ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the impact this role can have on the company's marketing strategy and bottom-line results. ❓ Key Questions to Ask During Interview 1. How does the company support the professional development of its media buying team members? 2. Can you describe the company's approach to A/B testing and optimizing media buying strategies? 3. How does the company measure the success of its media buying campaigns, and what key performance indicators (KPIs) does it track? 4. How does the company ensure that its media buying strategies align with its overall marketing and business objectives? 5. Can you provide an example of a time when the company pivoted its media buying strategy to adapt to market changes or new opportunities? ASSUMPTION: These questions help candidates better understand the company's approach to media buying, as well as its commitment to growth and continuous improvement. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare a case study showcasing your media buying and optimization successes 4. Practice your presentation and be ready to discuss your case study and media buying strategies 5. Follow up with the hiring manager one week after your interview to express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.