Senior Media Buyer

📌 Core Information

🔹 Job Title: Senior Media Buyer

🔹 Company: Happy Koala LLC

🔹 Location: Belgrade, Serbia

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years of experience)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing large ad budgets ($100K+) for eCommerce accounts, with a focus on health and supplements.
• Driving consistent results across ROAS and CPA metrics in multiple markets (Australia, US, EU).
• Collaborating with cross-functional teams to build effective funnels and upsell sequences for physical eCommerce products.
• Staying ahead of platform changes, industry trends, and competitor strategies.
• Working remotely with a flexible schedule, managing your time effectively.

ASSUMPTION: This role requires a high level of self-motivation, time management, and communication skills to succeed in a remote work environment.

📋 Key Responsibilities

✅ Plan, launch, and optimize high-budget paid media campaigns across Facebook, Instagram, and other platforms.

✅ Manage and scale eCommerce advertising campaigns with a focus on ROAS and CPA performance.

✅ Write clear, strategic creative briefs to guide external agencies and internal creative teams.

✅ Build and test full-funnel strategies, including upsells, retargeting, and conversion-focused journeys.

✅ Adapt targeting and creative approaches for key regions, including Australia, the US, and EU markets.

✅ Analyze campaign data, generate insights, and continuously improve performance.

✅ Stay ahead of platform changes, industry trends, and competitor strategies.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently with minimal supervision.

🎯 Required Qualifications

Education: Not specified, but relevant marketing or business degree preferred.

Experience: 5-10 years of experience in media buying, with a focus on eCommerce accounts and B2C marketing.

Required Skills:

• Proven experience managing large ad budgets ($100K+) for eCommerce accounts.
• Demonstrated long-term success driving consistent results across ROAS and CPA metrics.
• Strong understanding of targeting nuances for Australia, the United States, and EU markets.
• Creative thinker with the ability to write clear, compelling creative briefs.
• Experience building effective funnels and upsell sequences for physical eCommerce products.
• Familiarity with additional channels such as Twitter or Pinterest is a plus.

Preferred Skills:

• Experience with direct response marketing.

ASSUMPTION: Applicants should have a strong portfolio showcasing their media buying strategies, campaign results, and creative briefs.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a Senior Media Buyer role with 5-10 years of experience in a remote work environment.)

Benefits:

• Strong salary package with opportunities for growth.
• Paid holidays to encourage work-life balance.
• Flexible working hours to accommodate individual productivity peaks.
• Opportunities for professional development and growth.
• Dynamic work environment with a vibrant team and a chance to make a real impact.

Working Hours: Full-time (40 hours per week) with a flexible schedule.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: Small-Medium (11-50 employees)

Founded: 2016, with headquarters in Miami, Florida, and South Yarra, Australia.

Company Description:

• Happy Mammoth is a rapidly expanding natural food tech company specializing in crafting, manufacturing, and promoting gut health foods, digestive aids, and microbiome-focused supplements.
• The company's mission is to empower clients to embrace lasting health transformations and rediscover vibrant living.

Company Specialties:

• Gut health and wellness products
• Natural and organic ingredients
• Science-backed formulations
• Educational resources and community building

Company Website: happymammoth.com

ASSUMPTION: Happy Mammoth's focus on natural, science-backed products and educational resources sets it apart in the wellness industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Director or a similar role within the organization.

Work Arrangement: Fully remote, with a flexible schedule and the ability to work independently.

Growth Opportunities:

• Potential career growth within the Marketing department or other areas of the organization.
• Opportunities to expand skills and take on additional responsibilities as the company grows.

ASSUMPTION: This role offers significant growth potential as Happy Mammoth continues to expand its product offerings and market reach.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location.

Office Location(s): Belgrade, Serbia (remote work only)

Geographic Context:

• Belgrade, Serbia, offers a lower cost of living compared to major Western European cities.
• The time zone is Central European Time (CET), which may require some flexibility in working hours to accommodate team members in other time zones.

Work Schedule: Flexible, with a focus on results and productivity rather than strict hours.

ASSUMPTION: Applicants should be comfortable working independently and managing their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the Marketing Director or a relevant team member to discuss the role and assess qualifications.
• Final interviews or assessments to ensure the best fit for the role and the company.

Key Assessment Areas:

• Media buying strategies and campaign management skills.
• Understanding of eCommerce advertising and funnel optimization.
• Creative thinking and ability to write compelling creative briefs.
• Analytical skills and data-driven decision-making.
• Cultural fit and alignment with Happy Mammoth's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include specific examples of successful media buying campaigns and the results you achieved.
• Demonstrate your understanding of the health and wellness industry and how your skills can contribute to Happy Mammoth's mission.

ATS Keywords: Media Buying, eCommerce Advertising, ROAS, CPA, Funnel Optimization, Creative Briefs, Targeting, Campaign Analysis, Direct Response Marketing, Social Media Advertising, Facebook Ads, Instagram Ads, Data Analysis, Industry Trends

ASSUMPTION: Applicants should focus on quantifying their achievements and providing specific examples of their media buying strategies and campaign results.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Ads Manager
• Google Ads (optional, depending on the role's evolution)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and applicants should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for health and wellness
• Commitment to natural, science-backed products
• Focus on customer education and empowerment
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Independent and self-motivated
• Data-driven and analytical
• Creative and strategic thinking
• Adaptable and open to feedback
• Comfortable working in a remote, global team

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and best practices in media buying?
• Can you provide an example of a successful media buying campaign you've managed, and what made it successful?
• How do you approach working with external agencies or creative teams to execute your media buying strategies?

ASSUMPTION: Applicants should be able to demonstrate their alignment with Happy Mammoth's values and work style preferences.

⚠️ Potential Challenges

• Managing time zones and communication with a global team.
• Staying up-to-date with platform changes and industry trends in a fast-paced environment.
• Balancing multiple campaigns and priorities in a remote work setting.
• Adapting to a dynamic work environment with evolving responsibilities.

ASSUMPTION: Applicants should be comfortable working in a fast-paced, remote environment and be able to manage their time effectively to overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to a Senior Media Buyer or Digital Marketing Manager position in the eCommerce or health and wellness industries.
• However, this role focuses more on eCommerce advertising and funnel optimization, with a strong emphasis on ROAS and CPA performance.
• Applicants should have experience managing large ad budgets and driving consistent results across multiple channels.

ASSUMPTION: Applicants should research similar roles and tailor their application materials to highlight their relevant skills and experiences.

📝 Sample Projects

• Developing and executing a successful Facebook Ads campaign for a new product launch, resulting in a 200% increase in sales within the first three months.
• Optimizing an Instagram Ads funnel for a retargeting campaign, leading to a 15% increase in conversion rate and a 25% reduction in cost per acquisition.
• Collaborating with an external agency to create compelling creative briefs for a Google Ads campaign, contributing to a 30% increase in click-through rate and a 20% reduction in cost per click.

ASSUMPTION: Applicants should provide specific examples of their media buying strategies and campaign results, demonstrating their ability to drive meaningful business impact.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to media buying and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its media buying team members?
• Can you provide an example of a successful media buying campaign the company has run, and what made it successful?
• How does the company approach working with external agencies or creative teams to execute media buying strategies?
• What are the biggest challenges facing the media buying team currently, and how can this role help address them?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare a portfolio or examples of your media buying strategies and campaign results to showcase during the interview process.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.