Senior Media Buyer

📌 Core Information 🔹 Job Title: Senior Media Buyer 🔹 Company: Happy Koala LLC 🔹 Location: Vilnius, Lithuania 🔹 Job Type: Remote (EU hours) 🔹 Category: Marketing 🔹 Date Posted: July 10, 2025 🚀 Job Overview Key aspects of this role include: - Managing large ad budgets ($100K+) for paid media campaigns - Experience with eCommerce accounts, preferably in health or supplements - Demonstrated success driving consistent results across ROAS and CPA metrics - Strong understanding of targeting nuances for Australia, the United States, and EU markets - Creative thinker with the ability to write clear, compelling creative briefs - Experience building effective funnels and upsell sequences for physical eCommerce products - Familiarity with additional channels such as Twitter or Pinterest is a plus - Bonus: Experience with direct response marketing ASSUMPTION: This role requires a strategic mindset, analytical skills, and a deep understanding of eCommerce and paid media advertising. The ideal candidate will have a proven track record in B2C marketing and be comfortable working independently in a remote setting. 📋 Key Responsibilities ✅ Plan, launch, and optimize high-budget paid media campaigns across Facebook, Instagram, and other platforms ✅ Manage and scale eCommerce advertising campaigns with a focus on ROAS and CPA performance ✅ Write clear, strategic creative briefs ✅ Build and test full-funnel strategies including upsells, retargeting, and conversion-focused journeys ✅ Adapt targeting and creative approaches for key regions, including Australia, the U.S., and EU markets ✅ Analyze campaign data, generate insights, and continuously improve performance ✅ Stay ahead of platform changes, industry trends, and competitor strategies ASSUMPTION: The successful candidate will be comfortable working with data, have strong analytical skills, and be able to make data-driven decisions to optimize campaign performance. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field Experience: - Proven experience managing large ad budgets ($100K+) - Hands-on experience with eCommerce accounts (bonus if in health or supplements) - Demonstrated long-term success driving consistent results across ROAS and CPA metrics Required Skills: - Media buying expertise - Strong understanding of eCommerce and paid media advertising - Demonstrated ability to write clear, compelling creative briefs - Experience building effective funnels and upsell sequences for physical eCommerce products - Familiarity with additional channels such as Twitter or Pinterest is a plus - Bonus: Experience with direct response marketing Preferred Skills: - Experience with Google Ads or other search engine marketing platforms - Knowledge of SQL or other data analysis tools - Familiarity with marketing automation platforms ASSUMPTION: The ideal candidate will have a strong background in media buying, eCommerce, and paid media advertising, with a proven track record of driving results and a deep understanding of the eCommerce landscape. 💰 Compensation & Benefits Salary Range: €50,000 - €70,000 per year (based on experience level and industry standards for senior media buying roles in Lithuania) Benefits: - Strong salary package - Paid holidays - Work from anywhere (EU hours) - Join a vibrant team - Flexible working hours - Opportunities for growth - Dynamic work environment - Make a difference Working Hours: 40 hours per week, with flexibility to manage your schedule as needed ASSUMPTION: The salary range provided is an estimate based on industry standards for senior media buying roles in Lithuania. The actual salary may vary based on the candidate's experience and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: 11-50 employees Founded: 2016 Company Description: Happy Mammoth is a rapidly expanding natural food tech company with a presence in the United States, Australia, and Europe. They specialize in crafting, manufacturing, and promoting gut health foods, digestive aids, and microbiome-focused supplements. Their mission is to empower clients to embrace lasting health transformations and rediscover vibrant living. Company Specialties: - Gut health - Microbiome-focused supplements - Natural food tech Company Website: https://store.happymammoth.com/ ASSUMPTION: Happy Mammoth's focus on natural, gut health-focused products sets it apart in the wellness industry. This specialization requires a unique understanding of the target audience and their specific health needs. 📊 Role Analysis Career Level: Mid-career (5-10 years of experience) Reporting Structure: This role reports directly to the Marketing Director Work Arrangement: Remote (EU hours) Growth Opportunities: - Potential to lead a team as the company grows - Opportunities to expand into new markets and product categories - Internal training and development opportunities ASSUMPTION: The successful candidate will have the opportunity to grow within the company as it expands its presence and product offerings. 🌍 Location & Work Environment Office Type: Remote (EU hours) Office Location(s): Vilnius, Lithuania Geographic Context: - Vilnius is the capital and largest city of Lithuania, with a population of around 545,000 people - The city is known for its vibrant cultural scene, historic architecture, and green spaces - Lithuania is a member of the European Union and uses the Euro as its currency Work Schedule: Flexible working hours, with a focus on EU time zones ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from anywhere within the EU time zones. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the HR team 3. In-depth interview with the Marketing Director and another team member 4. Final round interview with the CEO Key Assessment Areas: - Media buying and eCommerce advertising expertise - Data analysis and interpretation skills - Strategic thinking and problem-solving abilities - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Be prepared to discuss your approach to media buying, campaign optimization, and data analysis - Showcase your understanding of the eCommerce landscape and the unique challenges of the health and wellness industry ATS Keywords: Media buying, eCommerce advertising, ROAS, CPA, campaign optimization, data analysis, marketing strategy, health industry, wellness industry ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic mindset, and cultural fit with the company. 🛠️ Tools & Technologies - Facebook Ads Manager - Google Ads (optional) - Marketing automation platforms (e.g., HubSpot, Marketo) - Data analysis tools (e.g., Google Analytics, Tableau) - Project management tools (e.g., Asana, Trello) ASSUMPTION: The successful candidate will be comfortable using a variety of tools and platforms to manage campaigns, analyze data, and collaborate with the team. 👔 Cultural Fit Considerations Company Values: - Customer-centricity - Innovation - Integrity - Collaboration - Continuous learning Work Style: - Results-driven - Data-informed - Creative - Adaptable - Collaborative Self-Assessment Questions: 1. How do you approach writing clear, compelling creative briefs for paid media campaigns? 2. Can you describe a time when you had to adapt your targeting and creative strategies for a specific region or market? 3. How do you stay up-to-date with industry trends and competitor strategies in the paid media advertising landscape? ASSUMPTION: The ideal candidate will be able to demonstrate a strong alignment with Happy Mammoth's company values and work style preferences. ⚠️ Potential Challenges - Managing large ad budgets and optimizing campaigns across multiple platforms - Adapting targeting and creative strategies for different regions and markets - Staying up-to-date with platform changes, industry trends, and competitor strategies - Working remotely and managing time zones effectively ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their technical skills, strategic mindset, and strong communication abilities. 📈 Similar Roles Comparison - Role Differentiation: This role focuses on paid media advertising for eCommerce accounts, with a specific emphasis on the health and wellness industry. Other similar roles may focus on different industries or have a broader scope of responsibilities. - Industry-Specific Context: The health and wellness industry is characterized by a high degree of competition and a strong focus on targeted advertising. This role requires a deep understanding of the unique challenges and opportunities within this industry. - Career Path Comparison: This role offers the opportunity to grow within the company as it expands its presence and product offerings. Similar roles in other companies may have different growth paths and career progression opportunities. ASSUMPTION: The successful candidate will be able to leverage their unique skills and experiences to excel in this role and contribute to the company's growth and success. 📝 Sample Projects 1. Campaign Optimization: Develop and implement a campaign optimization strategy for a new product launch, focusing on ROAS and CPA performance across multiple platforms and regions. 2. Market Expansion: Conduct market research and develop a targeted advertising strategy for a new market expansion, considering cultural nuances and local competition. 3. Funnel Building: Design and execute a full-funnel strategy for a flagship product, including upsells, retargeting, and conversion-focused journeys, to maximize customer lifetime value. ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges the successful candidate will face in this role. ❓ Key Questions to Ask During Interview 1. Can you describe the company's approach to data-driven decision-making and how it influences campaign strategies? 2. How does the company support the professional development and growth of its marketing team members? 3. Can you provide examples of how the company has adapted its targeting and creative strategies to capitalize on market trends and opportunities? 4. How does the company measure and evaluate the success of its marketing campaigns, and what key performance indicators (KPIs) does it focus on? 5. What is the company's approach to work-life balance, and how does it support remote team members? ASSUMPTION: Asking these questions will help the candidate better understand the company's culture, values, and priorities, as well as the specific challenges and opportunities they may face in the role. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 3. Prepare for your interviews by researching the company, its products, and the health and wellness industry 4. Follow up with the hiring manager within a week after your final interview, expressing your enthusiasm for the role and reiterating your qualifications 5. If you are offered the position, consider negotiating your salary and benefits package based on your experience and industry standards ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.