Senior Media Buyer

📌 Core Information

🔹 Job Title: Senior Media Buyer

🔹 Company: Happy Koala LLC

🔹 Location: Madrid, Madrid, Spain

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing large ad budgets ($100K+) for eCommerce accounts
• Driving consistent results across ROAS and CPA metrics
• Writing clear, compelling creative briefs for various platforms
• Building and testing full-funnel strategies for physical eCommerce products
• Adapting targeting and creative approaches for key regions

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently in a remote setting. Experience in B2C marketing and eCommerce is preferred.

📋 Key Responsibilities

✅ Plan, launch, and optimize high-budget paid media campaigns across various platforms

✅ Manage and scale eCommerce advertising campaigns with a focus on performance metrics

✅ Write clear, strategic creative briefs for various platforms

✅ Build and test full-funnel strategies including upsells, retargeting, and conversion-focused journeys

✅ Adapt targeting and creative approaches for key regions, including Australia, the U.S., and EU markets

✅ Analyze campaign data, generate insights, and continuously improve performance

✅ Stay ahead of platform changes, industry trends, and competitor strategies

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Not specified, but relevant industry experience is required

Experience: 5-10 years of experience in media buying, with a focus on eCommerce accounts and B2C marketing

Required Skills:

• Proven experience managing large ad budgets ($100K+)
• Hands-on experience with eCommerce accounts (bonus if in health or supplements)
• Demonstrated long-term success driving consistent results across ROAS and CPA metrics
• Strong understanding of targeting nuances for Australia, the United States, and EU markets
• Creative thinker with the ability to write clear, compelling creative briefs
• Experience building effective funnels and upsell sequences for physical eCommerce products
• Familiarity with additional channels such as Twitter or Pinterest is a plus

Preferred Skills:

• Experience with direct response marketing

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is likely preferred. Additionally, proficiency in English is required, as mentioned in the job description.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (industry standard for a mid-senior level role in Madrid)

Benefits:

• Strong salary package
• Paid holidays
• Work from anywhere
• Join a vibrant team
• Flexible working hours
• Opportunities for growth
• Dynamic work environment
• Make a difference

Working Hours: Full-time (40 hours per week), with flexibility to manage your schedule

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level role in Madrid. The benefits listed are based on the company's "Top Reasons to Work at Happy Mammoth" section.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: Small (11-50 employees)

Founded: 2016

Company Description:

• Happy Mammoth is a rapidly expanding natural food tech company with a presence in the United States, Australia, and Europe.
• Their mission is to empower clients to embrace lasting health transformations and rediscover vibrant living through gut health foods, digestive aids, and microbiome-focused supplements.

Company Specialties:

• Crafting, manufacturing, and promoting gut health foods
• Developing digestive aids and microbiome-focused supplements

Company Website: https://store.happymammoth.com/

ASSUMPTION: Happy Mammoth is a growing company with a strong focus on employee well-being and work-life balance, as evidenced by their benefits and remote work policy.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing team, with no direct reports mentioned.

Work Arrangement: Full-time, fully remote with a focus on EU hours (GMT)

Growth Opportunities:

• As a growing company, there may be opportunities for career advancement as the team expands.
• The role offers the chance to make a significant impact on the company's marketing efforts and contribute to its growth.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office mentioned

Office Location(s): Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
• The city is known for its vibrant culture, rich history, and diverse culinary scene.

Work Schedule: Flexible working hours, with a focus on EU hours (GMT)

ASSUMPTION: Working remotely from Madrid offers a unique blend of cultural experiences and a high quality of life, with a lower cost of living compared to other major European cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the marketing team
• Final interview with the hiring manager

Key Assessment Areas:

• Media buying and planning experience
• Understanding of eCommerce and B2C marketing
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the company's mission and values.
• Showcase your ability to work independently and manage multiple campaigns simultaneously.

ATS Keywords: Media Buying, eCommerce, B2C Marketing, ROAS, CPA, Creative Briefs, Funnel Building, Upsell Strategies, Targeting, Campaign Analysis, Direct Response Marketing, Social Media Advertising, Facebook Ads, Instagram Ads, Twitter, Pinterest

ASSUMPTION: The interview process will likely focus on assessing your technical skills, industry knowledge, and cultural fit for the role. Being prepared to discuss your experience with large ad budgets, eCommerce accounts, and platform-specific strategies will be crucial.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Ads Manager
• Google Ads (potentially)
• Twitter Ads (potentially)
• Pinterest Ads (potentially)
• eCommerce platforms (e.g., Shopify, Magento)
• Analytics tools (e.g., Google Analytics, Facebook Pixel)

ASSUMPTION: Proficiency in using these tools and platforms is essential for success in this role. Familiarity with additional channels and relevant software is a plus.

👔 Cultural Fit Considerations

Company Values:

• Empowering clients to embrace lasting health transformations
• Crafting, manufacturing, and promoting gut health foods and supplements
• Fostering a dynamic and expanding work environment

Work Style:

• Independent and self-motivated
• Strategic and data-driven
• Adaptable and open to change
• Collaborative and team-oriented

Self-Assessment Questions:

• How do your personal values align with the company's mission and values?
• Describe a time when you had to adapt your targeting or creative approach for a specific region or market.
• How do you stay organized and manage multiple campaigns simultaneously?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's mission and values, as well as the ability to work independently and manage multiple campaigns effectively.

⚠️ Potential Challenges

• The role may require working non-standard hours to accommodate key markets (Australia, the U.S., and EU).
• Managing large ad budgets can be stressful and requires strong financial acumen.
• The remote work environment may present challenges in maintaining work-life balance.
• The role may involve frequent communication with international teams and stakeholders.

ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a clear understanding of the role's requirements and expectations.

📈 Similar Roles Comparison

• This role is similar to a Senior PPC Advertising Manager or a Senior Social Media Advertising Manager, with a focus on eCommerce accounts.
• Unlike other roles, this position requires a strong understanding of targeting nuances for multiple regions and the ability to write clear, compelling creative briefs.
• Career progression may involve moving into a Director of Marketing or a similar leadership role within the company.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an attractive opportunity for experienced media buyers looking to advance their careers in a growing company.

📝 Sample Projects

• Developing and executing a full-funnel strategy for a new product launch, including awareness, consideration, and conversion-focused journeys
• Analyzing campaign data to identify trends and optimize performance across multiple platforms and regions
• Collaborating with the creative team to develop compelling ad copy and visuals that resonate with target audiences

ASSUMPTION: These sample projects demonstrate the strategic and analytical aspects of the role, as well as the importance of collaboration and communication with internal teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company approach work-life balance for remote employees?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's expectations, allowing you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://happymammoth.applytojob.com/apply/SwJVJh6dcq/Senior-Media-Buyer
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for interviews by researching the company, its mission, and values.
• Practice common interview questions and develop thoughtful responses based on your experiences and the role's requirements.
• Follow up with the hiring manager after your interview, expressing your interest in the role and the company.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.