📌 Core Information
🔹 Job Title: Senior Media Buyer, Amazon Digital Advertising
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategy and execution for programmatic campaigns across Amazon's internal advertisers
- Managing cross-team deadlines and project plans for campaign launches
- Optimizing campaign performance through data-driven insights and KPIs
- Collaborating with internal teams to align media strategies with business goals
- Staying current with industry trends and emerging technologies
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to thrive in a fast-paced, data-driven environment.
📋 Key Responsibilities
✅ Plan and execute programmatic media campaigns within Amazon DSP
✅ Manage cross-team deadlines and project plans to ensure all initiatives launch on time
✅ Manage campaign budgets and pacing to ensure optimal performance
✅ Monitor and analyze campaign performance metrics
✅ Troubleshoot and resolve campaign delivery issues, ad serving errors, and reporting discrepancies
✅ Optimize campaigns based on data insights and KPIs
✅ Collaborate with internal teams to align media strategies with business goals
✅ Generate detailed performance reports and present findings
✅ Partner with Supply and Product teams to drive improvements to Amazon DSP offerings
ASSUMPTION: This role involves managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of professional non-internship marketing experience
Required Skills:
- Proven experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in audience segmentation and targeting
- Experience in online retail/B2C marketing
- Experience planning and buying programmatic media through DSPs such as Amazon DSP, The Trade Desk, DV360, or MediaMath
Preferred Skills:
- Experience with Amazon DSP
ASSUMPTION: Candidates with experience in the retail or e-commerce industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,900 - $151,700 per year (based on location and experience)
Benefits:
- Medical
- Financial
- Equity
- Sign-On Payments
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on Amazon's publicly available compensation information and may vary depending on the specific location and experience level of the candidate.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon has over 1,000,000 employees worldwide, making it one of the largest companies globally.
Founded: Amazon was founded by Jeff Bezos in 1994 and is headquartered in Seattle, Washington.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities for professional growth and exposure to cutting-edge technology in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in media buying and campaign management.
Reporting Structure: The Senior Media Buyer will report directly to the Digital Advertising team and collaborate with various internal teams, including marketing, product, and supply.
Work Arrangement: This role is on-site, with the primary office locations in Seattle, WA, and New York, NY.
Growth Opportunities:
- Potential career progression to a management or leadership role within the Digital Advertising team or related departments.
- Opportunities to work on high-impact projects and initiatives that drive Amazon's advertising strategy.
- Access to professional development resources and training programs to enhance skills and advance career growth.
ASSUMPTION: This role offers a unique opportunity to work on a large scale and have a significant impact on Amazon's advertising efforts.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Seattle, WA, and New York, NY
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty, with a cost of living slightly above the national average.
- New York, NY: A global hub for finance, media, and entertainment, with a high cost of living and diverse cultural experiences.
Work Schedule: Full-time, with core hours from 8:00 AM to 5:00 PM, Monday through Friday, with flexibility for remote work as needed.
ASSUMPTION: Both Seattle and New York offer unique cultural experiences and opportunities for professional growth, with Seattle providing a more laid-back atmosphere and New York offering a fast-paced, urban environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the Digital Advertising team
- Final round interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Campaign management and optimization expertise
- Communication and collaboration skills
- Industry knowledge and awareness of emerging trends
Application Tips:
- Highlight relevant experience and achievements in media buying, campaign management, and data analysis.
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment.
ATS Keywords: Programmatic media buying, Amazon DSP, campaign management, data analysis, optimization, marketing strategy, cross-functional collaboration, troubleshooting, reporting
ASSUMPTION: The interview process for this role may include assessments of technical skills, such as Excel or Tableau proficiency, and knowledge of programmatic advertising platforms.
🛠️ Tools & Technologies
- Amazon DSP
- The Trade Desk
- DV360
- MediaMath
- Excel
- Tableau
ASSUMPTION: Familiarity with Amazon's proprietary advertising platform, Amazon DSP, is preferred but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Data-driven decision-making
- Collaborative and cross-functional teamwork
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working with multiple teams and stakeholders to align media strategies with business goals?
- Do you have a strong analytical mindset and excellent communication skills?
ASSUMPTION: Candidates who are self-motivated, results-oriented, and comfortable working in a dynamic environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and the ability to prioritize tasks effectively.
- Working in a fast-paced, data-driven environment may be challenging for candidates who prefer a more structured or predictable work environment.
- Collaborating with various internal teams may require strong communication and interpersonal skills to build and maintain effective working relationships.
- The high cost of living in New York, NY, may be a challenge for some candidates.
ASSUMPTION: These challenges can be mitigated by strong organizational skills, adaptability, and a proactive approach to building effective working relationships.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on Amazon's internal advertisers and the use of Amazon's proprietary advertising platform, Amazon DSP.
- Industry-specific context: The retail and e-commerce industry is highly competitive, with a constant need to innovate and adapt to changing consumer behaviors.
- Career path comparison: This role offers opportunities for career progression to management or leadership positions within Amazon's Digital Advertising team or related departments.
ASSUMPTION: This role offers unique opportunities for professional growth and exposure to cutting-edge technology in a dynamic and innovative environment.
📝 Sample Projects
- Developing and executing a comprehensive media strategy for a major Amazon product launch, optimizing campaigns based on real-time performance data, and achieving significant sales targets.
- Collaborating with the product team to identify and capitalize on emerging trends in the digital advertising landscape, driving innovation in Amazon's advertising offerings.
- Partnering with the supply team to optimize campaign delivery and ad serving, improving overall campaign performance and reducing waste.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and execution to optimization and collaboration with internal teams.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging campaign you've managed, and how you optimized its performance?
- How do you approach collaborating with cross-functional teams to align media strategies with business goals?
- What steps do you take to stay current with industry trends and emerging technologies in digital advertising?
- How do you prioritize and manage multiple campaigns simultaneously, ensuring optimal performance for each?
- What aspects of Amazon's company culture appeal to you, and how do you think you can contribute to our team's success?
ASSUMPTION: These interview questions are designed to assess the candidate's problem-solving skills, communication and collaboration abilities, and cultural fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements, including specific examples of your media buying and campaign management expertise.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment.
- If selected for an interview, be prepared to discuss your approach to data-driven decision-making, campaign optimization, and collaboration with cross-functional teams.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
