Senior Media Buyer

📌 Core Information 🔹 Job Title: Senior Media Buyer 🔹 Company: Happy Koala LLC 🔹 Location: Stockholm, Stockholm, Sweden 🔹 Job Type: Remote 🔹 Category: Marketing 🔹 Date Posted: July 11, 2025 🚀 Job Overview Key aspects of this role include: - Managing large ad budgets ($100K+) for paid media campaigns - Experience with eCommerce accounts, preferably in health or supplements - Proven success driving consistent results across ROAS and CPA metrics - Strong understanding of targeting nuances for Australia, the United States, and EU markets - Ability to write clear, compelling creative briefs - Experience building effective funnels and upsell sequences for physical eCommerce products - Familiarity with additional channels such as Twitter or Pinterest is a plus - Bonus: Experience with direct response marketing ASSUMPTION: This role requires a strategic mindset, data-driven approach, and excellent communication skills to succeed. 📋 Key Responsibilities ✅ Plan, launch, and optimize high-budget paid media campaigns across Facebook, Instagram, and other platforms ✅ Manage and scale eCommerce advertising campaigns with a focus on ROAS and CPA performance ✅ Write clear, strategic creative briefs ✅ Build and test full-funnel strategies including upsells, retargeting, and conversion-focused journeys ✅ Adapt targeting and creative approaches for key regions, including Australia, the U.S., and EU markets ✅ Analyze campaign data, generate insights, and continuously improve performance ✅ Stay ahead of platform changes, industry trends, and competitor strategies ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field Experience: - Proven experience managing large ad budgets ($100K+) for paid media campaigns - Hands-on experience with eCommerce accounts, preferably in health or supplements - Demonstrated long-term success driving consistent results across ROAS and CPA metrics Required Skills: - Media buying expertise - Strong understanding of targeting nuances for key markets - Ability to write clear, compelling creative briefs - Experience building effective funnels and upsell sequences for physical eCommerce products - Familiarity with additional channels such as Twitter or Pinterest - Bonus: Experience with direct response marketing Preferred Skills: - Experience with specific eCommerce platforms (e.g., Shopify, Magento) - Knowledge of SQL or other data analysis tools - Familiarity with A/B testing and optimization strategies ASSUMPTION: Candidates with a background in B2C marketing and experience working remotely will have an advantage in this role. 💰 Compensation & Benefits Salary Range: €60,000 - €80,000 per year (based on industry standards for a Senior Media Buyer role in Stockholm) Benefits: - Strong salary package - Paid holidays - Work from anywhere - Join a vibrant team - Flexible working hours - Opportunities for growth - Dynamic work environment - Make a difference Working Hours: Full-time (40 hours per week, flexible schedule) ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: 11-50 employees Founded: 2016 Company Description: Happy Mammoth is a rapidly expanding natural food tech company with a presence in the United States, Australia, and Europe. We are experts in crafting, manufacturing, and promoting gut health foods, digestive aids, and microbiome-focused supplements. Our mission is to empower clients to embrace lasting health transformations and rediscover vibrant living. Company Specialties: - Gut health foods - Digestive aids - Microbiome-focused supplements - Natural food tech Company Website: https://store.happymammoth.com/ ASSUMPTION: Happy Mammoth's focus on natural, gut health-focused products sets it apart in the wellness industry. 📊 Role Analysis Career Level: Mid-career (5-10 years of experience) Reporting Structure: This role reports directly to the Marketing Director. Work Arrangement: Remote, with a flexible schedule and core hours between 10:00 AM - 02:00 PM CET. Growth Opportunities: - Potential to lead a team as the company grows - Opportunities to expand into new markets and product categories - Internal training and development opportunities ASSUMPTION: This role offers significant growth potential as the company continues to expand. 🌍 Location & Work Environment Office Type: Fully remote Office Location(s): Stockholm, Sweden Geographic Context: - Stockholm is the capital and largest city in Sweden, with a population of approximately 965,000 people. - The city is known for its vibrant culture, rich history, and beautiful architecture. - Stockholm is located on the east coast of Sweden, on the Baltic Sea. Work Schedule: Flexible, with core hours between 10:00 AM - 02:00 PM CET. ASSUMPTION: Happy Mammoth's fully remote work environment offers employees the flexibility to balance work and personal life. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the HR team 3. In-depth interview with the Marketing Director and a team member 4. Final interview with the CEO Key Assessment Areas: - Media buying expertise - Data analysis skills - Strategic thinking and problem-solving abilities - Cultural fit with the company's values and work environment Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your understanding of the company's mission and products in your application materials - Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work independently ATS Keywords: Media buying, eCommerce, ROAS, CPA, targeting, creative briefs, funnel building, upsell strategies, campaign analysis, industry trends, competitor strategies ASSUMPTION: Applicants should emphasize their data-driven approach, strategic mindset, and ability to work independently in their application materials. 🛠️ Tools & Technologies - Facebook Ads Manager - Google Ads - Twitter Ads - Pinterest Ads - eCommerce platforms (e.g., Shopify, Magento) - Data analysis tools (e.g., Google Analytics, Tableau) - Project management tools (e.g., Asana, Trello) ASSUMPTION: Familiarity with these tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Empowerment: We believe in empowering our clients and employees to take control of their health and careers. - Innovation: We continuously strive to improve our products and services to better serve our clients. - Collaboration: We work together to achieve our goals and support each other's growth. - Integrity: We act with honesty and transparency in all our interactions. Work Style: - Independent: Employees are expected to work independently and take ownership of their projects. - Data-driven: Decisions are based on data analysis and insights. - Creative: We encourage innovative thinking and problem-solving. - Results-oriented: We focus on achieving measurable results and continuous improvement. Self-Assessment Questions: 1. How do you stay organized and manage your time when working independently? 2. Can you provide an example of a data-driven decision you made in a previous role? 3. How do you approach creative problem-solving in a team environment? ASSUMPTION: Candidates should demonstrate strong organizational skills, data-driven decision-making, and a creative, results-oriented mindset in their responses to these questions. ⚠️ Potential Challenges - Managing large ad budgets and ensuring optimal ROI can be challenging and stressful at times. - Working remotely requires strong self-motivation and time management skills. - The role may involve occasional travel to attend industry events or meet with team members. - The company's rapid growth may present unexpected challenges and require adaptability. ASSUMPTION: Candidates should be prepared to manage large budgets, work independently, and adapt to changes in a fast-paced environment. 📈 Similar Roles Comparison - Media Buyer vs. Senior Media Buyer: - A Media Buyer role focuses on day-to-day campaign management, while a Senior Media Buyer role involves strategic planning, team leadership, and budget management. - Senior Media Buyer roles typically require more experience and offer higher compensation. - Industry-specific context: - This role requires a strong understanding of the health and wellness industry, as well as the specific needs of the target audience. - Career path comparison: - This role can lead to a career in marketing management, digital strategy, or eCommerce. ASSUMPTION: Candidates should understand the differences between media buyer and senior media buyer roles and be prepared to take on additional responsibilities and leadership opportunities. 📝 Sample Projects 1. Campaign Optimization: Analyze campaign performance data to identify areas for improvement and implement changes to increase ROAS and CPA. 2. New Product Launch: Develop and execute a paid media strategy to launch a new gut health product, targeting key markets and customer segments. 3. Competitor Analysis: Conduct a thorough analysis of competitors' advertising strategies and identify opportunities to differentiate Happy Mammoth's campaigns. ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the Senior Media Buyer role. ❓ Key Questions to Ask During Interview 1. What are the biggest challenges facing the marketing team currently, and how does this role contribute to addressing them? 2. How does the company support the professional development of its employees? 3. What are the key priorities for this role in the first 30, 60, and 90 days? 4. How does the company measure the success of its paid media campaigns, and what KPIs are most important? 5. What is the company's approach to work-life balance, and how is it supported in this role? ASSUMPTION: These questions help candidates understand the role's priorities, the company's culture, and the team's dynamics. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work independently. 4. Follow up with the hiring manager one week after submitting your application to express your interest in the role. 5. If invited for an interview, research the company's mission, products, and competitors to demonstrate your understanding of the industry and the role's requirements. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.