📌 Core Information
🔹 Job Title: Senior Officer, MCI Channel Marketing
🔹 Company: Sun Life
🔹 Location: Hunghom, Kowloon, Hong Kong
🔹 Job Type: Full-Time
🔹 Category: Business Development - Non Actuarial
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development of the mainland market and brand promotion
- Assisting in business events and sales materials
- Developing and drafting compelling copies for various audiences
- Establishing effective internal and external communication
- Coordinating promotional material design and distribution
ASSUMPTION: This role requires a strong focus on marketing and communication, with a deep understanding of the Chinese consumer market and its digital landscape.
📋 Key Responsibilities
✅ Supporting the development of the mainland market and brand promotion
✅ Assisting in business events and sales materials
✅ Developing, drafting, and polishing copies to effectively communicate key messages to specific audiences
✅ Establishing effective internal and external communication
✅ Coordinating promotional material design and distribution via online/offline channels
ASSUMPTION: The role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree holder with a major in Finance, Insurance, or Marketing
Experience: 2-5 years of relevant experience in marketing or a related field
Required Skills:
- Excellent presentation and interpersonal skills
- Excellent written and verbal communication skills in English and Mandarin
- Familiarity with the Chinese consumer market and its digital landscape
- Good understanding of insurance products, clients' needs, and sales processes
- Proficient user of MS Office (Word, Excel, PowerPoint)
Preferred Skills:
- Knowledge of the mainland market
ASSUMPTION: Candidates with experience in the insurance industry or a related field may have an advantage.
💰 Compensation & Benefits
Salary Range: HKD 450,000 - HKD 600,000 per annum (Based on experience and market standards)
Benefits:
- Medical and dental insurance
- Life and disability insurance
- Retirement savings plan
- Employee assistance program
- Learning and development opportunities
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is an estimate based on market standards for similar roles in Hong Kong. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives. They provide a wide range of insurance and investment products and services in key markets around the world.
Company Size: Sun Life has over 34,000 employees and 112,900 advisors worldwide, making it a large organization with extensive resources and opportunities for growth.
Founded: Sun Life was founded in 1871 and has since grown into a global financial services company with a strong presence in Canada, the United States, the United Kingdom, Hong Kong, the Philippines, and Indonesia.
Company Description:
- Sun Life offers a wide range of insurance and investment products and services
- They have a strong focus on helping clients achieve lifetime financial security and live healthier lives
- Sun Life has a global presence with operations in key markets around the world
Company Specialties:
- Life insurance
- Health insurance
- Investment products
- Retirement planning
- Group benefits
Company Website: www.sunlife.com
ASSUMPTION: Sun Life's global presence and extensive product offerings provide opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in marketing or a related field, seeking to advance their career in a global financial services organization.
Reporting Structure: The Senior Officer, MCI Channel Marketing, reports directly to the Head of Marketing.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a management role within the marketing department
- Expansion into other areas of the business, such as product development or sales
- Opportunities to work on international projects and gain global experience
ASSUMPTION: Sun Life's large size and global presence provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Sun Life's Hong Kong office is a modern, professional environment with a collaborative and inclusive culture.
Office Location(s): Sun Life Tower, 18 Hung Luen Road, Hunghom, Kowloon, Hong Kong
Geographic Context:
- Hong Kong is a major financial hub with a vibrant business environment
- The office is conveniently located near public transportation, shopping, and dining options
- The city offers a diverse range of cultural, recreational, and entertainment activities
Work Schedule: The standard workweek is Monday to Friday, with core hours from 10:00 AM to 4:00 PM. Flexible work arrangements may be available based on team and business needs.
ASSUMPTION: The office environment is professional yet collaborative, with a strong focus on teamwork and communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the Head of Marketing
Key Assessment Areas:
- Communication skills and presentation abilities
- Understanding of the Chinese consumer market and digital landscape
- Problem-solving skills and creativity in copywriting
- Cultural fit and alignment with Sun Life's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of your copywriting work and be ready to discuss your creative process
- Research Sun Life's products and services to demonstrate your understanding of the business
- Practice your presentation skills and be prepared to deliver a short pitch on a marketing campaign
ATS Keywords: Marketing, Channel Marketing, MCI, Copywriting, Brand Promotion, Business Events, Sales Materials, Consumer Market, Digital Landscape, Insurance Products, Sales Process
ASSUMPTION: The interview process is designed to assess your communication skills, cultural fit, and understanding of the role's requirements.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Design software (e.g., Adobe Creative Suite, Canva)
- Social media platforms (WeChat, Weibo, Xiaohongshu)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in Microsoft Office and familiarity with design software and social media platforms relevant to the Chinese consumer market.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Client-centered
- Reliability
- Respect
- Teamwork
Work Style:
- Collaborative
- Results-driven
- Innovative
- Adaptable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working in a fast-paced, dynamic setting?
- Do you possess strong communication skills and the ability to adapt your message to different audiences?
ASSUMPTION: Sun Life values candidates who are strong communicators, team players, and results-driven individuals who align with their company values.
⚠️ Potential Challenges
- The role requires a strong understanding of the Chinese consumer market and its digital landscape, which may present a learning curve for candidates without prior experience in this area
- The role involves coordinating promotional materials, which may require working with external vendors and managing tight deadlines
- The role may require occasional travel to mainland China for events and marketing campaigns
- The role is based in Hong Kong, which may present cultural and linguistic challenges for candidates without prior experience in the region
ASSUMPTION: These challenges can be overcome with strong communication skills, cultural sensitivity, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Brand Manager position, but with a focus on channel marketing and copywriting
- In the financial services industry, this role is unique in its focus on the mainland Chinese market and digital landscape
- Career progression may involve moving into a management role or expanding into other areas of the business, such as product development or sales
ASSUMPTION: This role offers a unique opportunity to gain experience in channel marketing and copywriting within the financial services industry, with potential for career growth and development.
📝 Sample Projects
- Developing a marketing campaign to promote Sun Life's products and services in mainland China
- Creating engaging and informative content for Sun Life's social media platforms in the Chinese market
- Coordinating promotional materials for a major business event or conference
ASSUMPTION: These sample projects provide an insight into the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Sun Life in the mainland Chinese market?
- What are the key priorities for this role in the first 90 days?
- How does Sun Life support the professional development and growth of its employees?
- What is the typical career path for someone in this role?
- How does Sun Life foster a collaborative and inclusive work environment?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, career growth opportunities, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare examples of your copywriting work and be ready to discuss your creative process
- Research Sun Life's products and services to demonstrate your understanding of the business
- Practice your presentation skills and be prepared to deliver a short pitch on a marketing campaign
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
