📌 Core Information
🔹 Job Title: Senior Officer, MCI Channel Marketing
🔹 Company: Sun Life
🔹 Location: Hong Kong, Hunghom, Kowloon
🔹 Job Type: Full-Time
🔹 Category: Business Development - Non Actuarial
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development of the mainland market and brand promotion
- Assisting in business events and sales materials
- Creating compelling copies that resonate with specific audiences
- Establishing effective internal and external communication
- Coordinating promotional material design and distribution
ASSUMPTION: This role requires a strong understanding of the Chinese consumer market and digital landscape to effectively communicate with mainland audiences.
📋 Key Responsibilities
✅ Supporting the development of the mainland market and brand promotion
✅ Assisting in business events and sales materials
✅ Developing and polishing copies to effectively communicate key messages to specific audiences
✅ Establishing effective internal and external communication
✅ Coordinating promotional material design and distribution via online/offline channels
ASSUMPTION: This role may require occasional travel to mainland China for events and market research.
🎯 Required Qualifications
Education: Bachelor's degree holder with a major in Finance, Insurance, or Marketing
Experience: 2-5 years of relevant experience in marketing or a related field
Required Skills:
- Excellent presentation and interpersonal skills
- Excellent written and verbal communication skills in English and Mandarin
- Familiarity with the Chinese consumer market and its digital landscape
- Good understanding of insurance products, clients' needs, and sales processes
- Proficient user of MS Office (Word, Excel, PowerPoint)
Preferred Skills:
- Knowledge of the mainland market
ASSUMPTION: Candidates with experience in the insurance industry or working with insurance products may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: HKD 500,000 - 700,000 per annum (Based on industry standards for a senior officer role with 2-5 years of experience in Hong Kong)
Benefits:
- Medical and dental insurance
- Retirement savings plan
- Life and disability insurance
- Employee assistance program
- Training and development opportunities
Working Hours: Monday to Friday, 9:00 AM to 5:30 PM (with a 1-hour lunch break). Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives. They provide a wide range of insurance and investment products and services.
Company Size: Sun Life has over 34,000 employees and 112,900 advisors worldwide, making it a large organization with significant resources and opportunities for career growth.
Founded: Sun Life was founded in 1865 and has since grown into a global company with a presence in key markets around the world.
Company Description:
- Sun Life is committed to delivering trusted insurance and investment solutions to its clients
- The company offers a range of products and services, including life insurance, health insurance, retirement savings, and investment management
- Sun Life is dedicated to helping its clients achieve their financial goals and live healthier lives
Company Specialties:
- Life insurance
- Health insurance
- Retirement savings
- Investment management
Company Website: www.sunlife.com
ASSUMPTION: Sun Life's global presence and extensive product offerings provide opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the senior officer level, indicating that the candidate will have significant responsibility and autonomy in their position.
Reporting Structure: The senior officer will report directly to the head of marketing or a similar role and may oversee junior marketing team members.
Work Arrangement: This role is on-site, requiring the candidate to work from Sun Life's Hong Kong office. Occasional travel to mainland China may be required.
Growth Opportunities:
- Progression to a management or leadership role within the marketing department
- Expansion into other areas of the business, such as product development or sales
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the organization
ASSUMPTION: With Sun Life's global presence and extensive product offerings, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Sun Life's Hong Kong office is a modern, professional environment with a collaborative work culture.
Office Location(s): Sun Life Hong Kong - Sun Life Tower, 18 Hung Luen Road, Hunghom, Kowloon, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant and dynamic business environment
- The Hunghom district is a bustling commercial area with easy access to public transportation and amenities
- Sun Life's office is located near the Hong Kong Disneyland Resort, offering convenient access to recreational facilities
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines or attend events.
ASSUMPTION: The work environment at Sun Life is collaborative and supportive, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the senior leadership team
Key Assessment Areas:
- Communication skills (written, verbal, and presentation)
- Understanding of the Chinese consumer market and digital landscape
- Cultural sensitivity and ability to work effectively with mainland Chinese audiences
- Problem-solving skills and ability to work independently
Application Tips:
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
- Be ready to discuss your experience with the Chinese consumer market and digital landscape in detail
ATS Keywords: Marketing, Channel Marketing, MCI, Brand Promotion, Business Events, Sales Materials, Copywriting, Mandarin, English, MS Office, Insurance Products, Sales Process
ASSUMPTION: The application process for this role may be competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.
🛠️ Tools & Technologies
- MS Office (Word, Excel, PowerPoint)
- Design software (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's assigned projects and tasks.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Professionalism
- Respect
- Accountability
- Teamwork
Work Style:
- Collaborative
- Results-driven
- Adaptable
- Attention to detail
Self-Assessment Questions:
- Do you have a strong understanding of the Chinese consumer market and digital landscape?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have excellent communication skills in both English and Mandarin?
ASSUMPTION: Candidates who demonstrate a strong fit with Sun Life's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working effectively with mainland Chinese audiences and understanding their cultural nuances
- Occasional travel to mainland China for events and market research
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to overcome them in their application and interviews.
📈 Similar Roles Comparison
- This role is similar to other senior marketing roles in the financial services industry, but with a focus on the mainland Chinese market
- Candidates with experience in marketing for the insurance industry may find this role particularly relevant
- This role offers opportunities for career growth and development within Sun Life's global organization
ASSUMPTION: Candidates should research similar roles in the industry to better understand the requirements and expectations for this position.
📝 Sample Projects
- Developing a marketing campaign to promote Sun Life's products in the mainland Chinese market
- Creating sales materials and presentations for business events in mainland China
- Conducting market research to understand the preferences and needs of mainland Chinese consumers
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have approached them in their previous roles.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Sun Life in the mainland Chinese market?
- What opportunities are there for professional development and growth within the organization?
- How does the company support its employees in building their careers and achieving their goals?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company and its goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
- Prepare for your interview by researching Sun Life's company values and work style, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
