Senior Offline Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Offline Marketing Analyst

🔹 Company: HelloFresh

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid (2 days in office per week)

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Mid-Senior level (3+ years of experience)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition through offline marketing channels
• Managing direct mail campaigns for HelloFresh Canada brands
• Collaborating with cross-functional teams to optimize campaigns
• Analyzing campaign performance and providing data-driven insights
• Identifying opportunities for process improvement and channel growth

ASSUMPTION: This role requires a strong background in growth or performance marketing, with a focus on offline channels. Candidates should have experience in project management, data analysis, and campaign execution.

📋 Key Responsibilities

✅ Manage the error-free execution of direct mail campaigns for HelloFresh Canada, Chefs Plate, and Factor Canada

✅ Execute monthly direct mail audience targeting using large data sets via Excel

✅ Own relationships with external vendors and partners for campaign execution

✅ Manage the creative pipeline with the Brand Team, ensuring design, copy, and landing pages are approved

✅ Monitor and optimize campaign performance through A/B testing, data reporting, and analysis

✅ Manage critical operations, including voucher creation, campaign setup, invoicing, and cost reporting

✅ Responsible for the month-end finance process, including invoice approval and variance analysis

✅ Project manage ad hoc marketing campaigns in Direct Mail and other growth channels

✅ Identify opportunities to drive customer growth in specific audience segments and geographic regions

✅ Develop strategy for the testing pipeline, including discounting, creative, format, and audiences

✅ Identify opportunities for growth and optimization, and provide recommendations for solutions that improve core KPIs

✅ All other duties as assigned

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Candidates should be comfortable working with large data sets and have strong analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in growth or performance marketing (or in a related/relevant field)

Required Skills:

• Advanced proficiency in Excel/Google Sheets
• Strong project management skills
• Strong critical quantitative thinking skills
• Strong organizational skills and attention to detail
• Strong project management skills
• Experience executing digital or print marketing campaigns
• Interest in improving processes and scaling activity
• Self-starter who takes initiative
• Ability to work with multiple stakeholders with limited supervision
• Entrepreneurial and fast-moving with the ability to pivot when faced with a challenge

Preferred Skills:

• Bilingual (French)

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on offline channels. Experience with direct mail campaigns and data analysis is essential for this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 100,000 per year (based on industry standards for a mid-senior level marketing role in Toronto)

Benefits:

• Box Discount: Amazing discounts on 1 box per week for HelloFresh, Chefs Plate, and Factor meal kits
• Health & Wellness: Health and dental benefits from day 1, Health Spending Account, unlimited access to Headspace app, and 25% discount on GoodLife fitness memberships
• Vacation & PTO: Generous vacation and PTO time
• Family Benefits: Parental leave top-up program for expectant parents
• Growth & Development: Development opportunities and investment in continued learning through the organization-wide L&D fund
• Work Hard & Have Fun: Team socials, engaging company days, and a fun work environment
• Diversity & Inclusion Initiatives: Impactful ERGs like FreshPride, Women Empowered, and LIMES, committed to diversity, equity, and inclusion efforts

Working Hours: Full-time, with a flexible hybrid approach (minimum of 2 days in office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Toronto. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh operates in the consumer services industry, specifically in the meal kit and food delivery sector. The company is a leading global food solutions group, delivering high-quality food and recipes to customers worldwide.

Company Size: HelloFresh is a large company with over 10,000 employees globally. This size allows for ample opportunities for growth and collaboration across various teams and departments.

Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including Canada.

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• The company delivers high-quality, pre-portioned ingredients and recipes to customers' doorsteps, making home cooking convenient and enjoyable.
• HelloFresh offers a variety of meal plans, including vegetarian, low-carb, and family-friendly options.

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers' feedback
• Sustainable and nutritious meals
• Valuing diversity and maintaining an inclusive environment

Company Website: https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg

ASSUMPTION: HelloFresh is a well-established company with a strong brand presence and a commitment to sustainability and customer satisfaction. The company values diversity and inclusion, creating a supportive work environment for employees.

📊 Role Analysis

Career Level: Mid-Senior level (3+ years of experience)

Reporting Structure: The Senior Offline Marketing Analyst reports directly to the Director, Growth.

Work Arrangement: This role follows a flexible hybrid approach, with a minimum of 2 days in the office per week.

Growth Opportunities:

• HelloFresh offers development opportunities and investment in continued learning through the organization-wide L&D fund.
• The company's rapid growth and expansion provide ample opportunities for career progression within the marketing department and across other teams.
• Collaborating with cross-functional teams allows for the development of new skills and a broader understanding of the business.

ASSUMPTION: This role offers significant growth opportunities, both within the marketing department and across other teams within the organization. HelloFresh's commitment to employee development and career progression makes it an attractive place for ambitious and driven professionals.

🌍 Location & Work Environment

Office Type: HelloFresh's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant food scene, offering a wide range of dining and entertainment options.
• The city is known for its diverse neighborhoods, each with its unique character and charm.
• Toronto has a humid continental climate, with warm summers and cold winters.

Work Schedule: Full-time, with a flexible hybrid approach (minimum of 2 days in office per week)

ASSUMPTION: HelloFresh's Toronto office provides a modern and collaborative work environment, with ample opportunities for growth and development. The city of Toronto offers a high quality of life, with a diverse cultural scene and a wide range of dining and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Behavioral and technical interviews with the hiring manager and team members
• Final round interview with the Director, Growth
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Campaign management experience and data-driven decision-making
• Project management skills and attention to detail
• Cultural fit and alignment with HelloFresh's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of direct mail campaigns and data analysis in your application materials.
• Prepare for behavioral and technical interview questions that focus on your problem-solving skills, campaign management experience, and data-driven decision-making.
• Research HelloFresh's mission, values, and company culture to show your enthusiasm and alignment with the organization.

ATS Keywords: Direct Mail, Campaign Management, Data Analysis, Project Management, Marketing Strategy, A/B Testing, Stakeholder Management, Process Improvement, Customer Acquisition, Growth Marketing

ASSUMPTION: HelloFresh's application process is designed to assess candidates' skills and cultural fit for the role. The interview process focuses on behavioral and technical competencies, as well as alignment with the company's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• Google Workspace (Google Sheets, Google Docs, Google Slides)
• CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace, as well as experience with CRM and marketing automation platforms, data visualization tools, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Quality is our recipe for success
• We take care of our customers, our employees, and our planet
• We think like a startup but work like a global company
• We achieve more together than we ever could alone
• We put people first, and foster an environment of respect, inclusion, and diversity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable
• Innovative and creative

Self-Assessment Questions:

• Do you have experience managing direct mail campaigns and analyzing campaign performance data?
• Are you comfortable working with large data sets and using data to inform decision-making?
• Do you have strong project management skills and the ability to manage multiple projects simultaneously?
• Are you a self-starter who takes initiative and can work independently when needed?
• Do you thrive in a collaborative and team-oriented work environment?
• Are you committed to HelloFresh's mission and values, and eager to contribute to the company's success?

ASSUMPTION: HelloFresh values employees who are collaborative, data-driven, adaptable, results-focused, innovative, and committed to the company's mission and values. Candidates should assess their fit with these values and work style preferences before applying for the role.

⚠️ Potential Challenges

• The role requires managing multiple projects simultaneously, which can be challenging for some candidates.
• Working with large data sets and analyzing campaign performance data can be time-consuming and requires strong attention to detail.
• The role may require occasional weekend or evening work to manage campaign deadlines.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
• The role may require occasional travel to attend industry events or meet with external vendors and partners.

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and assess their ability to manage multiple projects, work with large data sets, and adapt to a hybrid work arrangement before applying.

📈 Similar Roles Comparison

• This role is similar to other offline marketing or growth marketing positions, but with a focus on direct mail campaigns and data analysis.
• Compared to other marketing roles, this position requires a strong background in project management, data analysis, and campaign execution.
• Career progression in this role may lead to senior marketing management positions or other leadership roles within the organization.

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, required qualifications, and career progression opportunities to ensure this role is the right fit for their career goals.

📝 Sample Projects

• Managing a direct mail campaign for HelloFresh Canada, targeting a specific audience segment with tailored messaging and offers
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Developing a testing pipeline for discounting, creative, format, and audience strategies to drive customer growth
• Managing the month-end finance process, including invoice approval and variance analysis
• Project managing an ad hoc marketing campaign in Direct Mail or another growth channel, from strategy development to execution and analysis

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Senior Offline Marketing Analyst role at HelloFresh. Candidates should be prepared to discuss their relevant experience and skills in relation to these projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does this role collaborate with other teams within the organization, such as the Brand Team and the Data Team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does HelloFresh support the growth and development of its employees, particularly in marketing roles?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does HelloFresh measure the success of its direct mail campaigns, and what key metrics should I focus on?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on direct mail campaigns, data analysis, and project management
• Prepare for behavioral and technical interview questions that focus on your problem-solving skills, campaign management experience, and data-driven decision-making
• Research HelloFresh's mission, values, and company culture to show your enthusiasm and alignment with the organization
• Follow up with the HelloFresh HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.