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Senior Paid Media Manager , Prime Video Third Party Device Partnerships

Amazon
Full-time
On-site
Miami, Florida, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Paid Media Manager, Prime Video Third Party Device Partnerships

πŸ”Ή Company: Amazon

πŸ”Ή Location: Miami, Florida, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-29

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing growth marketing strategies for Prime Video across third-party device partners in Latin America
  • Managing media agencies and partners to optimize customer acquisition and retention efforts
  • Driving data-driven decision-making through advanced analytics to improve ROI
  • Establishing and monitoring KPIs to measure the effectiveness of growth marketing initiatives
  • Collaborating cross-functionally with internal and external stakeholders to achieve marketing and media objectives

ASSUMPTION: This role requires a strategic blend of media strategy, project management, and analytical skills, with a passion for the entertainment industry. The ideal candidate will be comfortable working independently and effectively collaborating with various stakeholders.

πŸ“‹ Key Responsibilities

βœ… Develop and execute comprehensive growth marketing strategies across multiple partners and territories, aligning with overall business objectives and brand positioning

βœ… Drive data-driven decision-making by leveraging advanced analytics to continuously optimize marketing campaigns and improve ROI

βœ… Lead a culture of continuous improvement through test-and-learn methodologies, developing hypotheses, designing experiments, and scaling successful initiatives

βœ… Optimize the entire customer journey, from acquisition to retention, focusing on improving conversion rates, reducing customer acquisition costs, and increasing LTV

βœ… Establish and monitor KPIs to measure the effectiveness of growth marketing initiatives and regularly report on performance to stakeholders and leadership team

βœ… Manage budgets and timelines for media campaigns

βœ… Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans

βœ… Interface directly with networks, affiliates, and partners to inspire and develop new advertising programs and secure premium media

βœ… Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with customers

βœ… Monitor and analyze competitive media and marketing strategies

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate should be adaptable and open to taking on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in paid media, marketing, or a related field, with a focus on customer acquisition and retention strategies

Required Skills:

  • Proven track record in developing and executing successful growth marketing strategies
  • Strong analytical skills and data-driven mindset
  • Excellent project management skills, with the ability to manage multiple projects and stakeholders simultaneously
  • Strong communication and presentation skills, with the ability to influence and persuade cross-functional teams
  • Fluency in Spanish and English, with the ability to communicate effectively with partners and stakeholders in both languages
  • Proficient in Microsoft Office Suite and Google Analytics

Preferred Skills:

  • Experience working with third-party device partners in Latin America
  • Familiarity with Amazon's marketing and advertising platforms
  • Experience with marketing automation tools and CRM systems

ASSUMPTION: While not explicitly stated, having experience in the entertainment industry or working with streaming services would be beneficial for this role. Additionally, experience with marketing in the Latin American market is highly desirable.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Paid Media Manager role in the Miami area)

Benefits:

  • Medical, dental, and vision insurance
  • 401(k) matching
  • Paid time off and holidays
  • Employee discounts on Amazon products and services
  • Opportunities for professional development and career growth

Working Hours: Full-time, with a standard workweek of 40 hours, Monday through Friday. Occasional overtime may be required to meet project deadlines or address urgent business needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and qualifications. Benefits are subject to change and may be subject to employee eligibility requirements.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Amazon operates in the e-commerce, retail, and technology industries, with a focus on providing exceptional customer experiences through its various platforms and services.

Company Size: Amazon is a large, multinational corporation with over 1.3 million employees worldwide. This size allows for ample opportunities for career growth and development, as well as access to extensive resources and support.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington. The company has since grown to become one of the world's leading online retailers and technology companies.

Company Description:

  • Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
  • The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
  • Amazon's mission is to be Earth's most customer-centric company, with a focus on delighting customers through innovative and convenient shopping experiences.

Company Specialties:

  • E-commerce and online retail
  • Cloud computing and web services (Amazon Web Services)
  • Digital content and streaming services (Amazon Prime Video, Amazon Music, Audible)
  • Artificial intelligence and machine learning (Alexa, Amazon Go, Amazon Robotics)
  • Hardware and consumer electronics (Kindle, Fire tablets, Echo devices)

Company Website: https://www.amazon.com/

ASSUMPTION: Amazon's large size and diverse range of products and services provide ample opportunities for career growth and development within the company. However, the competitive and fast-paced environment may also present challenges for employees seeking to stand out and make an impact.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in paid media and marketing. The ideal candidate will have a proven track record of success in developing and executing growth marketing strategies.

Reporting Structure: The Senior Paid Media Manager will report directly to the Head of Prime Video Third Party Device Partnerships and will work closely with various internal and external stakeholders, including creative marketing, product, legal, events, PR, and outside agencies.

Work Arrangement: This role is on-site, with a standard workweek of 40 hours, Monday through Friday. Occasional overtime may be required to meet project deadlines or address urgent business needs.

Growth Opportunities:

  • Advancement to a Director or Vice President role within the Prime Video Third Party Device Partnerships team or related departments
  • Expansion of responsibilities to include additional regions or product lines within Amazon
  • Transition to a leadership role within Amazon's broader marketing organization
  • Opportunities to gain experience in related fields, such as product management, business development, or strategic partnerships

ASSUMPTION: Given Amazon's large size and diverse range of products and services, there are ample opportunities for career growth and development within the company. However, the competitive and fast-paced environment may also present challenges for employees seeking to stand out and make an impact.

🌍 Location & Work Environment

Office Type: Amazon's Miami office is a modern, collaborative workspace designed to foster innovation and creativity. The office features open-plan workspaces, meeting rooms, and breakout areas for employees to use as needed.

Office Location(s): 2127 7th Ave., Seattle, WA 98109, US

Geographic Context:

  • Miami is a vibrant, multicultural city with a strong focus on arts, culture, and entertainment.
  • The city offers a high cost of living compared to other regions in the United States, with a median home price of over $500,000.
  • Miami has a subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The standard workweek for this role is 40 hours, Monday through Friday, with occasional overtime as needed. Employees are expected to be available to work additional hours as required to meet project deadlines or address urgent business needs.

ASSUMPTION: The Miami office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development. However, the high cost of living and competitive job market may present challenges for some employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with a member of the HR team
  • Behavioral and technical interviews with cross-functional stakeholders
  • Final interview with the hiring manager
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Analytical skills and data-driven mindset
  • Communication and presentation skills
  • Cultural fit and alignment with Amazon's leadership principles
  • Domain expertise in paid media, marketing, and customer acquisition strategies

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of Amazon's business and the Prime Video platform by discussing relevant trends, competitors, or market opportunities in your application materials
  • Prepare for behavioral and technical interview questions by practicing common interview questions and researching Amazon's leadership principles and company culture
  • Showcase your passion for the entertainment industry and your enthusiasm for working with third-party device partners in Latin America

ATS Keywords: Paid Media, Growth Marketing, Customer Acquisition, Customer Retention, Latin America, Third-Party Device Partnerships, Strategic Planning, Data Analysis, Stakeholder Management, Amazon, Prime Video

ASSUMPTION: The interview process for this role is likely to be competitive and rigorous, with a focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with Amazon's leadership principles.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Analytics
  • Marketing automation tools (e.g., Marketo, HubSpot, or Pardot)
  • CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
  • Project management tools (e.g., Asana, Trello, or Jira)
  • Data visualization tools (e.g., Tableau, Power BI, or Looker)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs. However, proficiency in Microsoft Office Suite and Google Analytics is essential for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Work Style:

  • Fast-paced and dynamic work environment
  • Collaborative and cross-functional teamwork
  • Data-driven decision-making and continuous improvement
  • Focus on innovation and customer-centric solutions

Self-Assessment Questions:

  • How do you embody Amazon's leadership principles in your daily work?
  • Can you provide an example of a time when you identified a strategic opportunity and drove results through data-driven decision-making?
  • How do you approach working with cross-functional teams and stakeholders to achieve shared goals?

ASSUMPTION: Amazon's company culture is fast-paced, collaborative, and data-driven, with a strong focus on customer obsession and innovation. Candidates who are adaptable, strategic thinkers, and passionate about the entertainment industry are likely to thrive in this environment.

⚠️ Potential Challenges

  • Competitive job market and high cost of living in Miami
  • Fast-paced work environment and tight deadlines
  • Need to manage multiple stakeholders and partners across various regions and time zones
  • Requirements to work occasional overtime to meet project deadlines or address urgent business needs

ASSUMPTION: The challenges listed above are common to roles within Amazon and the broader marketing industry. However, the ideal candidate will be adaptable, resilient, and able to thrive in a fast-paced, dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on third-party device partnerships and Latin American markets for Prime Video. However, similar roles may include:
  • Senior Paid Media Manager - Prime Video Direct-to-Consumer
  • Senior Paid Media Manager - Amazon Devices
  • Senior Paid Media Manager - Amazon Advertising Platforms
  • These roles may have different product focuses, but share similar responsibilities and required qualifications
  • Industry-specific context: The entertainment industry is highly competitive and dynamic, with a constant need for innovation and adaptation to changing consumer behaviors and market trends
  • Career path comparison: This role provides an opportunity to gain experience in strategic marketing and customer acquisition strategies, with potential career paths including advancement to director or vice president roles within Amazon's marketing organization or transition to related fields such as product management, business development, or strategic partnerships

ASSUMPTION: While this role is unique in its focus on third-party device partnerships and Latin American markets for Prime Video, it shares many similarities with other senior-level paid media manager roles within Amazon and the broader marketing industry.

πŸ“ Sample Projects

  • Developing and executing a targeted marketing campaign to promote Prime Video's exclusive content to new customers in Latin America
  • Analyzing customer data to identify trends and opportunities for improving customer acquisition and retention strategies in the Latin American market
  • Collaborating with cross-functional teams to create and implement a comprehensive marketing plan for a new Prime Video original series launch in Latin America

ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the Senior Paid Media Manager may be responsible for in this role. However, the specific projects and responsibilities may vary depending on the team's needs and business priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and reporting lines for this role?
  • How does this role collaborate with other teams and stakeholders within Amazon and the broader marketing organization?
  • What are the key priorities for this role in the first 90 days?
  • How does Amazon support the professional development and career growth of its employees?
  • What are the key challenges facing the Prime Video Third Party Device Partnerships team, and how can this role help address them?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, team dynamics, and career growth opportunities within Amazon. However, candidates should also prepare questions specific to their own experiences, skills, and career goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your expertise in paid media, marketing, and customer acquisition strategies
  • Prepare for behavioral and technical interview questions by practicing common interview questions and researching Amazon's leadership principles and company culture
  • Showcase your passion for the entertainment industry and your enthusiasm for working with third-party device partners in Latin America
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.