📌 Core Information
🔹 Job Title: Senior Paid Search Analyst
🔹 Company: The Fork
🔹 Location: Lisbon, Portugal
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Marketing & Advertising
🔹 Date Posted: 2025-05-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Driving growth of paid search activity in multiple countries
- Running analysis and staying updated on tracking and measurement tools
- Collaborating with agencies and central teams to optimize campaigns
- Implementing innovative projects to enhance growth and user experience
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Set up, report, and optimize campaigns towards achieving company objectives for Paid Search and App Campaigns on Google
✅ Analyze data beyond advertising platform metrics, investigating website/app behavior, product, and other relevant factors
✅ Supervise and collaborate with agencies to maximize investment and ensure campaign success
✅ Own projects like adoption of tools or features in the tools we work with to enable innovation and growth
✅ Liaise with other marketing teams to communicate results, recommendations, and improve user experience
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to drive growth and improve user experience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant experience, preferably in an agency or SaaS environment
Required Skills:
- Expert level in Excel
- Proficient in Google Ads
- Experience with Google Analytics, Tag Manager, and Data Studio
- Fluency in English
- Strong analytical and data-driven mindset
- Good project management skills
- Team player with a desire to learn and grow
Preferred Skills:
- Familiarity with scripting languages (e.g., SQL)
- Experience with feeds management tools
ASSUMPTION: Candidates with a strong analytical background, proven experience in paid search, and a passion for data-driven decision making are ideal for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and market standards for the role and location)
Benefits:
- Flexible working environment (2 days home office per week)
- Competitive fixed salary, bonus, and equity
- Lunch vouchers available for each working day
- International teams and highly inclusive working environment
- Lifestyle benefits for physical, leisure activities, family support, travel, etc.
- Continuous learning and development programs
- Free access to the Calm app
- Health insurance fully covered by the company
- Life and disability insurance at no cost to the employee
- Amazing offices with dining, coffee point on each floor, and leisure area
- Team building events
Working Hours: Full-time (40 hours per week), with flexible working hours and remote options
ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Benefits are comprehensive and designed to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on restaurant booking and management solutions
Company Size: Medium (501-1,000 employees), with a global presence and multicultural teams
Founded: 2007, with a mission to connect the world's favorite restaurants with a broad community of loyal diners
Company Description:
- Leading online restaurant booking platform in Europe
- Offers a free restaurant discovery and booking app (TheFork App)
- Provides a software tool for restaurants to manage bookings and boost revenue (TheFork Manager)
- Emphasizes strong core values: Better Together, Ownership, Respect, and Growth
Company Specialties:
- Restaurant booking and management software
- Tech-driven foodie community
- Restaurant business solutions
Company Website: careers.thefork.com
ASSUMPTION: The Fork is a dynamic, international company with a strong focus on technology, data-driven decision making, and fostering a positive work environment.
📊 Role Analysis
Career Level: Senior, with opportunities for growth and leadership within the team
Reporting Structure: This role reports directly to the Performance Media Manager within the Central Marketing department
Work Arrangement: Hybrid, with 3 office days per week in Lisbon, Barcelona, or London
Growth Opportunities:
- Potential to lead projects and mentor junior team members
- Chance to expand skills and expertise in paid search and digital marketing
- Opportunities for career progression within the company
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, international environment with a strong focus on data-driven decision making and continuous learning.
🌍 Location & Work Environment
Office Type: Modern, well-equipped offices with dining, coffee points, and leisure areas
Office Location(s): Lisbon, Barcelona, or London
Geographic Context:
- Lisbon: A vibrant, multicultural city with a rich history and a thriving tech industry
- Barcelona: A bustling city with a strong focus on technology, innovation, and culture
- London: A global hub for finance, technology, and culture, with a diverse and international workforce
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote options
ASSUMPTION: The work environment at The Fork is dynamic, collaborative, and focused on fostering a positive work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and team members
Key Assessment Areas:
- Analytical and problem-solving skills
- Paid search expertise and strategic thinking
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with The Fork's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of The Fork's business and the role's requirements
- Prepare for behavioral and situational interview questions focused on data-driven decision making, problem-solving, and collaboration
ATS Keywords: Paid Search, Google Ads, Google Analytics, Tag Manager, Data Studio, Project Management, Data-Driven, Cross-Functional Collaboration
ASSUMPTION: The application process at The Fork is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Tag Manager
- Data Studio
- Excel
- Feeds management tools (e.g., Google Merchant Center)
- Scripting languages (e.g., SQL) - preferred
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a preference for candidates with experience in scripting languages and feeds management.
👔 Cultural Fit Considerations
Company Values:
- Better Together: Collaborate and support one another to achieve common goals
- Ownership: Take responsibility for your actions and decisions, and strive for excellence
- Respect: Value and appreciate the diversity of our team members and their contributions
- Growth: Continuously learn and develop both personally and professionally
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and proactive
Self-Assessment Questions:
- How have you demonstrated data-driven decision making in previous roles?
- Can you provide an example of a time when you collaborated effectively with a cross-functional team to achieve a common goal?
- How do you approach continuous learning and professional development?
ASSUMPTION: The Fork values candidates who align with their core values, possess a strong work ethic, and demonstrate a growth mindset.
⚠️ Potential Challenges
- Managing multiple campaigns and countries simultaneously may require strong organizational skills
- Working with external agencies may present unique challenges in communication and collaboration
- Keeping up with industry trends and tool updates may require continuous learning and adaptation
- Balancing remote work and office-based collaboration may present unique challenges
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role differs from other paid search roles in its focus on driving growth across multiple countries and collaborating with external agencies
- Industry-specific context: The restaurant industry is dynamic and competitive, with a strong focus on customer experience and reputation management
- Career path comparison: This role offers opportunities for growth into leadership positions within the marketing department or other areas of the business
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic, international company.
📝 Sample Projects
- Developing and implementing a new campaign structure to improve efficiency and performance
- Collaborating with the product team to integrate new features and enhance user experience
- Conducting a comprehensive analysis of website/app behavior to inform strategic decision making
ASSUMPTION: These sample projects demonstrate the data-driven, collaborative, and strategic nature of the role and its focus on driving growth and improving user experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams within the company?
- What opportunities are there for professional development and growth within the team and the company?
- How does The Fork support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can they be addressed?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the company, and shows a strong interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.thefork.com
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions focused on data-driven decision making, problem-solving, and collaboration
- Research The Fork's business, values, and culture to demonstrate your understanding and alignment
- Follow up with the HR team one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
