📌 Core Information
🔹 Job Title: Senior Paid Search Analyst
🔹 Company: TheFork
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Driving growth of paid search activity for multiple countries
- Analyzing data and investigating beyond advertising metrics
- Supervising and collaborating with external agencies
- Owning projects to enable innovation and growth
- Liaising with other marketing teams for communicating results and recommendations
ASSUMPTION: This role requires a strong analytical mindset, project management skills, and the ability to work effectively with both internal teams and external agencies.
📋 Key Responsibilities
✅ Setting up, reporting, and optimizing campaigns for Paid Search and App Campaigns on Google
✅ Analyzing data and investigating beyond advertising platform metrics
✅ Supervising and collaborating with external agencies to maximize investment
✅ Owning projects to drive innovation and growth, such as adopting new tools or features
✅ Liaising with other marketing teams to communicate results, improve user experience, and more
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant experience, preferably in an agency-side or SaaS environment
Required Skills:
- Expert level in Excel
- Expert level in Google Ads
- Working experience with Google Analytics, Tag Manager, and Data Studio
- Fluency in English
- Strong analytical and data-driven mindset
- Good project management skills
- Team player with a desire to learn and grow
Preferred Skills:
- Familiarity with scripting languages/SQL
ASSUMPTION: Candidates with experience in the travel industry or working with international teams may have an advantage, but relevant experience in other industries will also be considered.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a Senior Paid Search Analyst role in Barcelona)
Benefits:
- Permanent contract
- Flexible working environment (2 days home office per week)
- Competitive fixed salary, bonus, and equity
- Lunch vouchers available for each working day
- International teams with over 30 nationalities and 16 offices worldwide
- Highly inclusive working environment
- Lifestyle benefits for physical, leisure activities, family support, travel, etc.
- Continuous learning and development programs
- Free access to the Calm app
- Program dedicated to helping maintain work-life balance
- Health insurance fully covered by the company
- Life insurance and disability at no cost to the employee
- Amazing offices with dining, coffee point on each floor, and leisure area
- Team building events
Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Paid Search Analyst role in Barcelona. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: TheFork is a leading restaurant booking platform in Europe, operating in 11 countries with a strong focus on connecting diners with their favorite restaurants.
Company Size: Medium-sized company with 501-1,000 employees, providing a collaborative and multicultural work environment.
Founded: TheFork was founded in 2006 and acquired by TripAdvisor in 2014.
Company Description:
- Customer-centric with a mission to connect the world’s favorite restaurants and the broadest community of loyal diners
- Offers signature products such as TheFork App, TheFork Manager, TheFork PAY, and TheFork Gift Card
- Strong core values: Better Together, Ownership, Respect, and Growth
Company Specialties:
- Restaurant discovery and booking
- Restaurant management software
- Payment solutions for restaurants
Company Website: https://www.careers.thefork.com
ASSUMPTION: TheFork's focus on customer experience and continuous innovation makes it an attractive employer for candidates seeking a dynamic and growth-oriented work environment.
📊 Role Analysis
Career Level: Senior role with opportunities for growth and leadership within the Performance Media department and Central Marketing team.
Reporting Structure: This role reports directly to the Performance Media Manager and collaborates with other central functions such as CRM, Data, and Product teams.
Work Arrangement: Hybrid work arrangement with 3 office days per week, allowing for a balance between collaboration and remote work.
Growth Opportunities:
- Expanding responsibilities within the Performance Media department
- Potential leadership roles within Central Marketing or other departments
- International career opportunities as TheFork continues to grow and expand
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in performance marketing within a dynamic and international company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with dining, coffee points, and leisure areas.
Office Location(s): Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong restaurant scene
- Catalonia is a region in northeastern Spain, known for its unique culture, language, and cuisine
- Spain offers a high quality of life, with a warm climate, rich history, and diverse landscapes
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options
ASSUMPTION: Barcelona provides an attractive work environment for candidates seeking a dynamic, multicultural city with a strong focus on work-life balance and quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical interview with the Performance Media Manager
- Final interview with the Head of Central Marketing
Key Assessment Areas:
- Analytical and problem-solving skills
- Project management abilities
- Cultural fit and alignment with TheFork's values
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of TheFork's products and services, as well as the restaurant industry
- Prepare examples of your analytical skills and project management experience
- Showcase your ability to work effectively with both internal teams and external agencies
ATS Keywords: Paid Search, Google Ads, Excel, Google Analytics, Tag Manager, Data Studio, Project Management, Analytical Skills, Scripting Languages, SQL
ASSUMPTION: TheFork's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, international work environment.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Excel
- Search Ads360 (optional, for advanced users)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Better Together: Collaborate and support one another to achieve common goals
- Ownership: Take responsibility for your work and the success of the team
- Respect: Value and appreciate the diversity of our team members and their contributions
- Growth: Continuously learn and improve both personally and professionally
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and proactive
Self-Assessment Questions:
- How do you embody TheFork's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it?
- How do you prioritize and manage multiple projects or tasks simultaneously?
ASSUMPTION: TheFork places a strong emphasis on cultural fit and values-driven behavior, making these self-assessment questions crucial for applicants to consider.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
- Collaborating with external agencies may present unique communication and project management challenges
- Working in a hybrid environment may require additional effort to maintain strong team cohesion and communication
- Barcelona's competitive job market may present challenges in attracting and retaining top talent
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Senior Paid Search Analyst roles, this position offers a unique blend of strategic planning, data analysis, and cross-functional collaboration
- Working in the travel industry presents unique challenges and opportunities, such as seasonality and international market dynamics
- Career progression may involve moving into a leadership role within Central Marketing or exploring opportunities in other departments
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path within the marketing industry.
📝 Sample Projects
- Developing and implementing a new campaign structure to improve performance and efficiency
- Analyzing user behavior data to inform strategic decisions and improve user experience
- Collaborating with the product team to integrate new features or tools into TheFork's advertising platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Senior Paid Search Analyst might undertake at TheFork.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for TheFork?
- What are the most significant challenges facing the Performance Media department in the next 12 months?
- How does TheFork support the professional development and growth of its employees?
- What is the team structure and dynamic within the Performance Media department and Central Marketing team?
- How does TheFork approach work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through TheFork's careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your analytical skills and project management experience
- Showcase your ability to work effectively with both internal teams and external agencies
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
