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Senior Paid Search Analyst | TheFork

Tripadvisor
Full-time
On-site
Barcelona, Catalonia, Spain

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Paid Search Analyst

πŸ”Ή Company: TheFork

πŸ”Ή Location: Barcelona, Catalonia, Spain

πŸ”Ή Job Type: Full-time, Hybrid (3 office days per week)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 6, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with hybrid option

πŸš€ Job Overview

Key aspects of this role include:

  • Driving growth of paid search activity for multiple countries
  • Analyzing data and investigating beyond advertising metrics
  • Supervising and collaborating with external agencies
  • Owning projects to enable innovation and growth
  • Liaising with other marketing teams for communicating results and recommendations

ASSUMPTION: This role requires a strong analytical mindset, project management skills, and the ability to work effectively with both internal teams and external agencies.

πŸ“‹ Key Responsibilities

βœ… Setting up, reporting, and optimizing campaigns for Paid Search and App Campaigns on Google

βœ… Analyzing data and investigating beyond advertising platform metrics

βœ… Supervising and collaborating with external agencies to maximize investment

βœ… Owning projects to drive innovation and growth, such as adopting new tools or features

βœ… Liaising with other marketing teams to communicate results, improve user experience, and more

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of relevant experience, preferably in an agency-side or SaaS environment

Required Skills:

  • Expert level in Excel
  • Expert level in Google Ads
  • Working experience with Google Analytics, Tag Manager, and Data Studio
  • Fluency in English
  • Strong analytical and data-driven mindset
  • Good project management skills
  • Team player with a desire to learn and grow

Preferred Skills:

  • Familiarity with scripting languages/SQL

ASSUMPTION: Candidates with experience in the travel industry or working with international teams may have an advantage, but relevant experience in other industries will also be considered.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a Senior Paid Search Analyst role in Barcelona)

Benefits:

  • Permanent contract
  • Flexible working environment (2 days home office per week)
  • Competitive fixed salary, bonus, and equity
  • Lunch vouchers available for each working day
  • International teams with over 30 nationalities and 16 offices worldwide
  • Highly inclusive working environment
  • Lifestyle benefits for physical, leisure activities, family support, travel, etc.
  • Continuous learning and development programs
  • Free access to the Calm app
  • Program dedicated to helping maintain work-life balance
  • Health insurance fully covered by the company
  • Life insurance and disability at no cost to the employee
  • Amazing offices with dining, coffee point on each floor, and leisure area
  • Team building events

Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Paid Search Analyst role in Barcelona. Actual compensation may vary based on factors such as experience, skills, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: TheFork is a leading restaurant booking platform in Europe, operating in 11 countries with a strong focus on connecting diners with their favorite restaurants.

Company Size: Medium-sized company with 501-1,000 employees, providing a collaborative and multicultural work environment.

Founded: TheFork was founded in 2006 and acquired by TripAdvisor in 2014.

Company Description:

  • Customer-centric with a mission to connect the world’s favorite restaurants and the broadest community of loyal diners
  • Offers signature products such as TheFork App, TheFork Manager, TheFork PAY, and TheFork Gift Card
  • Strong core values: Better Together, Ownership, Respect, and Growth

Company Specialties:

  • Restaurant discovery and booking
  • Restaurant management software
  • Payment solutions for restaurants

Company Website: https://www.careers.thefork.com

ASSUMPTION: TheFork's focus on customer experience and continuous innovation makes it an attractive employer for candidates seeking a dynamic and growth-oriented work environment.

πŸ“Š Role Analysis

Career Level: Senior role with opportunities for growth and leadership within the Performance Media department and Central Marketing team.

Reporting Structure: This role reports directly to the Performance Media Manager and collaborates with other central functions such as CRM, Data, and Product teams.

Work Arrangement: Hybrid work arrangement with 3 office days per week, allowing for a balance between collaboration and remote work.

Growth Opportunities:

  • Expanding responsibilities within the Performance Media department
  • Potential leadership roles within Central Marketing or other departments
  • International career opportunities as TheFork continues to grow and expand

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in performance marketing within a dynamic and international company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with dining, coffee points, and leisure areas.

Office Location(s): Barcelona, Catalonia, Spain

Geographic Context:

  • Barcelona is a vibrant, multicultural city with a strong restaurant scene
  • Catalonia is a region in northeastern Spain, known for its unique culture, language, and cuisine
  • Spain offers a high quality of life, with a warm climate, rich history, and diverse landscapes

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options

ASSUMPTION: Barcelona provides an attractive work environment for candidates seeking a dynamic, multicultural city with a strong focus on work-life balance and quality of life.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department
  • Technical interview with the Performance Media Manager
  • Final interview with the Head of Central Marketing

Key Assessment Areas:

  • Analytical and problem-solving skills
  • Project management abilities
  • Cultural fit and alignment with TheFork's values
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of TheFork's products and services, as well as the restaurant industry
  • Prepare examples of your analytical skills and project management experience
  • Showcase your ability to work effectively with both internal teams and external agencies

ATS Keywords: Paid Search, Google Ads, Excel, Google Analytics, Tag Manager, Data Studio, Project Management, Analytical Skills, Scripting Languages, SQL

ASSUMPTION: TheFork's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, international work environment.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • Google Data Studio
  • Excel
  • Search Ads360 (optional, for advanced users)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Better Together: Collaborate and support one another to achieve common goals
  • Ownership: Take responsibility for your work and the success of the team
  • Respect: Value and appreciate the diversity of our team members and their contributions
  • Growth: Continuously learn and improve both personally and professionally

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and open to change
  • Results-focused and proactive

Self-Assessment Questions:

  • How do you embody TheFork's core values in your daily work?
  • Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it?
  • How do you prioritize and manage multiple projects or tasks simultaneously?

ASSUMPTION: TheFork places a strong emphasis on cultural fit and values-driven behavior, making these self-assessment questions crucial for applicants to consider.

⚠️ Potential Challenges

  • Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
  • Collaborating with external agencies may present unique communication and project management challenges
  • Working in a hybrid environment may require additional effort to maintain strong team cohesion and communication
  • Barcelona's competitive job market may present challenges in attracting and retaining top talent

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Senior Paid Search Analyst roles, this position offers a unique blend of strategic planning, data analysis, and cross-functional collaboration
  • Working in the travel industry presents unique challenges and opportunities, such as seasonality and international market dynamics
  • Career progression may involve moving into a leadership role within Central Marketing or exploring opportunities in other departments

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path within the marketing industry.

πŸ“ Sample Projects

  • Developing and implementing a new campaign structure to improve performance and efficiency
  • Analyzing user behavior data to inform strategic decisions and improve user experience
  • Collaborating with the product team to integrate new features or tools into TheFork's advertising platforms

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Senior Paid Search Analyst might undertake at TheFork.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for TheFork?
  • What are the most significant challenges facing the Performance Media department in the next 12 months?
  • How does TheFork support the professional development and growth of its employees?
  • What is the team structure and dynamic within the Performance Media department and Central Marketing team?
  • How does TheFork approach work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through TheFork's careers website
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your analytical skills and project management experience
  • Showcase your ability to work effectively with both internal teams and external agencies
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.