📌 Core Information
🔹 Job Title: Senior Paid Search Analyst
🔹 Company: TheFork
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving growth of paid search activity for multiple countries
- Analyzing data and investigating beyond advertising platform metrics
- Supervising and collaborating with external agencies
- Owning projects to enable innovation and growth
- Liaising with other marketing teams to improve user experience
ASSUMPTION: This role requires a high level of analytical and project management skills, with a strong focus on driving growth through data-driven decisions.
📋 Key Responsibilities
✅ Setting up, reporting, and optimizing campaigns towards achieving company objectives for Paid Search and App Campaigns on Google
✅ Analyzing data and investigating beyond advertising platform metrics (website/app behavior, product, etc.)
✅ Supervising and collaborating with external agencies to maximize investment
✅ Owning projects to enable innovation and growth (e.g., adopting new tools or features)
✅ Liaising with other marketing teams to communicate results, recommendations, and improve user experience
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive successful paid search campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant experience, preferably in an agency-side or SaaS company
Required Skills:
- Expert level in Excel
- Expert level in Google Ads
- Proficient in Google Analytics, Tag Manager, and Data Studio
- Experience with feeds management tools
- Fluency in English
Preferred Skills:
- Familiarity with scripting languages (SQL)
ASSUMPTION: Candidates should have a strong analytical mindset, excellent project management skills, and be comfortable working with data to drive decision-making.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a Senior Paid Search Analyst in Barcelona)
Benefits:
- Permanent contract
- Flexible working environment (2 days home office per week)
- Competitive fixed salary, bonus, and equity
- Lunch vouchers available for each working day
- International teams (30+ nationalities, 16 offices worldwide)
- Highly inclusive working environment
- Lifestyle benefits for physical, leisure activities, family support, travel, etc.
- Continuous learning and development programs
- Free access to the Calm app
- Health insurance fully covered by the company
- Life insurance and disability at no cost to the employee
Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Paid Search Analyst in Barcelona, considering the company size and experience level required.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 501-1,000 employees
Founded: 1995
Company Description:
- Viator is a leading global tours and activities provider, offering over 300,000 travel experiences worldwide
- The company makes it easy to plan and book unique, interesting, and niche travel experiences
- Viator is committed to providing exceptional customer service and supporting local tour operators
Company Specialties:
- Travel
- Tourism
- and Travel Experiences
Company Website: http://www.viator.com/
ASSUMPTION: Viator's extensive global presence and focus on unique travel experiences create a dynamic and diverse work environment for employees.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Performance Media Manager within the Central Marketing department
Work Arrangement: Hybrid (3 office days per week, with 2 days working from home)
Growth Opportunities:
- Potential to take on more responsibilities and manage a team in the future
- Opportunities to work on international projects and collaborate with diverse teams
- Chance to grow professionally through continuous learning and development programs
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the company and develop their skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with dining, coffee points, and leisure areas
Office Location(s): Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong focus on tourism and hospitality
- The city offers a high quality of life, with a rich cultural scene, delicious food, and beautiful architecture
- Barcelona is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, with flexible working hours and a hybrid work arrangement (3 office days per week)
ASSUMPTION: Barcelona's vibrant culture and strong tourism industry create an exciting and dynamic work environment for employees in the travel industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with the department head or another senior team member
Key Assessment Areas:
- Analytical and problem-solving skills
- Project management and organizational skills
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on data-driven results and project management successes
- Prepare for behavioral and situational interview questions that assess your analytical, problem-solving, and communication skills
- Research the company and the role to demonstrate your enthusiasm and understanding of the position
ATS Keywords: Paid Search, Google Ads, Google Analytics, Tag Manager, Data Studio, Project Management, Data-Driven, Growth, Marketing
ASSUMPTION: Viator's recruitment process is designed to assess candidates' analytical, problem-solving, and communication skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Tag Manager
- Data Studio
- Excel
- Feeds management tools
- Scripting languages (SQL)
ASSUMPTION: This role requires proficiency in various tools and technologies to effectively analyze data, optimize campaigns, and collaborate with external agencies.
👔 Cultural Fit Considerations
Company Values:
- Plan better with 300,000+ travel experiences
- Do more with Viator
- Exceptional customer service
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong analytical mindset and enjoy working with data to drive decision-making?
- Are you comfortable working in a collaborative, team-oriented environment?
- Can you adapt to change and embrace new tools and technologies to drive growth?
ASSUMPTION: Viator values candidates who are data-driven, collaborative, and adaptable, with a strong commitment to exceptional customer service.
⚠️ Potential Challenges
- Managing multiple campaigns and countries simultaneously may require strong organizational skills and time management
- Working with external agencies may present communication and collaboration challenges
- Keeping up with industry trends and new tools may require continuous learning and adaptation
- Barcelona's competitive job market may make it challenging to find suitable candidates for this role
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role differs from other paid search roles in its focus on driving growth for multiple countries simultaneously
- Viator's global presence and extensive product offerings create unique opportunities and challenges for this role compared to similar positions in other companies
- Career progression in this role may involve taking on more responsibilities, managing a team, or working on international projects
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other companies, with strong potential for career growth and development.
📝 Sample Projects
- Developing and implementing a new campaign structure to improve performance and efficiency
- Analyzing user behavior data to identify trends and optimize campaigns
- Collaborating with external agencies to maximize investment and drive growth
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of this role, focusing on driving growth and optimizing performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Central Marketing department?
- How does this role contribute to the overall success of the company's marketing efforts?
- What are the most significant challenges facing the paid search team currently, and how can this role help address them?
- How does Viator support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions help assess the role's fit with your skills, interests, and career goals, as well as the company's culture and support for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.viator.com/
- Tailor your resume to highlight relevant experience and achievements, focusing on data-driven results and project management successes
- Prepare for behavioral and situational interview questions that assess your analytical, problem-solving, and communication skills
- Research the company and the role to demonstrate your enthusiasm and understanding of the position
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
