📌 Core Information
🔹 Job Title: Senior Paid Search Specialist
🔹 Company: Emma – The Sleep Company
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Fulltime
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid search campaigns across multiple platforms
- Continuously testing and iterating on ad performance to improve results
- Analyzing performance metrics to drive ROI and reduce CPA
- Collaborating cross-functionally with various teams to align on strategies
- Monitoring competitor activity and search trends to identify new opportunities
ASSUMPTION: This role requires a high level of autonomy and initiative, with a focus on driving growth and efficiency through paid media.
📋 Key Responsibilities
✅ Manage and optimize paid search campaigns across Google Ads, Bing, and other relevant platforms
✅ Continuously test and iterate on ad copy, targeting, bidding, and landing pages to improve performance
✅ Analyze performance metrics and deliver actionable insights to drive ROI and reduce CPA
✅ Support localization of campaigns to ensure market-specific relevance
✅ Work cross-functionally with marketing intelligence, webshop, and e-commerce teams to align on funnel strategies
✅ Monitor competitor activity and search trends to identify new opportunities
✅ Report campaign results regularly to Senior Leadership and contribute to strategic planning
ASSUMPTION: This role requires a strong understanding of paid search platforms, analytical skills, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of hands-on experience managing paid search campaigns at scale
Required Skills:
- Strong knowledge of Google Ads (Search, Shopping, Performance Max), Bing Ads, and campaign optimization tools
- Proven track record of driving growth and efficiency through paid media
- Analytical mindset with strong Excel skills; experience with Google Analytics
- Fluency in Spanish and English
Preferred Skills:
- Additional technical skills on SQL, Python etc are a plus
- Comfortable working across multiple markets and languages
- Highly organized, self-motivated, and results-driven
ASSUMPTION: Candidates should have a solid foundation in paid search and a proven ability to drive results. Familiarity with multiple markets and languages is a plus.
💰 Compensation & Benefits
Salary Range: The salary range for this role is MXN 60,000 - 100,000 per month, based on industry standards for a Senior Paid Search Specialist in Mexico City with 3-5 years of experience.
Benefits:
- Wellbeing activities
- Hybrid home office policy
- Flexible schedules
- Pet-friendly office
- Monthly salary
- Pantry & restaurant vouchers
- Benefits higher than the law
Working Hours: 40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Emma – The Sleep Company operates in the manufacturing industry, focusing on sleep technology, mattress design, and ergonomic sleep solutions.
Company Size: Emma – The Sleep Company has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: The company was founded in 2015 and has since grown into the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.
Company Description:
- Emma – The Sleep Company is a global leader in sleep wellness, dedicated to empowering customers to awaken their best every day.
- The company offers a strong culture of collaboration, teamwork, and knowledge sharing, with a diverse workforce of over 60 nationalities.
- Emma – The Sleep Company is committed to promoting inclusion in the workplace and is an equal-opportunity employer.
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: team.emma-sleep.com
ASSUMPTION: Emma – The Sleep Company's diverse workforce and commitment to inclusion create a dynamic and enriching work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead and drive strategic initiatives within the marketing department.
Reporting Structure: The Senior Paid Search Specialist will report directly to the Head of Marketing (Americas) and work closely with European specialists and cross-functional teams.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of remote work and in-office collaboration.
Growth Opportunities:
- Potential to expand responsibilities and lead a team as the company continues to grow
- Opportunities to work on international projects and gain global experience
- Access to mentorship and continuous learning opportunities to drive personal and professional growth
ASSUMPTION: This role offers significant growth potential, with the opportunity to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Emma – The Sleep Company's Mexico City office is a hybrid workspace, offering a mix of remote work and in-office collaboration.
Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and numerous entertainment options.
- The city has a tropical savanna climate, with warm temperatures year-round and a distinct dry and wet season.
- Mexico City is known for its rich history, with numerous historical sites and museums throughout the city.
Work Schedule: The work schedule for this role is 40 hours per week, with flexible scheduling options to accommodate a hybrid work arrangement.
ASSUMPTION: Mexico City offers a dynamic and engaging work environment, with a diverse range of cultural and historical attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the Head of Marketing (Americas)
Key Assessment Areas:
- Paid search campaign management and optimization skills
- Analytical and problem-solving abilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Emma – The Sleep Company's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant paid search experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team environment
- Research Emma – The Sleep Company's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Paid Search, Google Ads, Bing Ads, Campaign Optimization, Analytical Mindset, Excel Skills, Google Analytics, Localization, Cross-Functional Collaboration, Performance Metrics, Competitor Analysis, Search Trends, Ad Copy Testing, Bidding Strategies
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a dynamic and collaborative work environment.
🛠️ Tools & Technologies
- Google Ads (Search, Shopping, Performance Max)
- Bing Ads
- Google Analytics
- Excel
- SQL (preferred)
- Python (preferred)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and optimize paid search campaigns.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Emma – The Sleep Company fosters a strong culture of collaboration and teamwork, with a focus on knowledge sharing and mutual support.
- Ownership: The company empowers employees to take ownership of their roles and drive meaningful impact on the organization's success.
- Growth: Emma – The Sleep Company is committed to supporting the personal and professional growth of its employees, with a focus on continuous learning and development.
Work Style:
- Performance-driven: The company values results and encourages employees to set ambitious goals and work diligently to achieve them.
- Adaptable: Emma – The Sleep Company operates in a dynamic and ever-changing market, requiring employees to be adaptable and responsive to new challenges and opportunities.
- Inclusive: The company is committed to promoting diversity and inclusion, with a focus on creating a welcoming and supportive work environment for all employees.
Self-Assessment Questions:
- Do you thrive in a collaborative and team-oriented work environment?
- Are you comfortable working independently and taking ownership of your responsibilities?
- Do you embrace challenges and adapt easily to new situations?
- Are you committed to promoting diversity, equity, and inclusion in the workplace?
ASSUMPTION: Candidates who align with Emma – The Sleep Company's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing paid search campaigns across multiple markets and languages may present unique challenges and require additional attention to detail
- Working in a hybrid environment may require additional communication and coordination efforts to ensure effective collaboration with remote team members
- The fast-paced and dynamic nature of the digital marketing landscape may necessitate continuous learning and adaptation to new trends and technologies
- Mexico City's traffic and commuting challenges may impact work-life balance for employees who choose to work on-site
ASSUMPTION: Candidates should be prepared to address these potential challenges proactively and demonstrate their ability to thrive in a dynamic and evolving work environment.
📈 Similar Roles Comparison
- Unlike other paid search specialist roles, this position focuses on managing campaigns across multiple markets and languages, requiring additional cultural sensitivity and localization skills
- Emma – The Sleep Company's global presence and commitment to sleep wellness set it apart from other e-commerce retailers, offering unique opportunities for international collaboration and growth
- This role offers significant growth potential, with the opportunity to expand responsibilities and lead a team as the company continues to grow and expand its global footprint
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and aspirations.
📝 Sample Projects
- Developing and implementing a localization strategy for paid search campaigns in multiple markets
- Conducting a comprehensive analysis of competitor activity and search trends to identify new opportunities for growth and expansion
- Collaborating with cross-functional teams to optimize the customer journey and improve conversion rates
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Senior Paid Search Specialist role at Emma – The Sleep Company.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Emma – The Sleep Company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Emma – The Sleep Company approach diversity, equity, and inclusion in the workplace?
- What are the most challenging aspects of managing paid search campaigns across multiple markets and languages?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the unique challenges and opportunities presented by this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant paid search experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team environment
- Research Emma – The Sleep Company's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
