(Senior) Paid Search Specialist (all genders)

📌 Core Information

🔹 Job Title: (Senior) Paid Search Specialist (all genders)

🔹 Company: mammaly

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational responsibility for mammaly's Google Search campaigns
• Focus on performance, efficiency, and scalability
• Collaboration with creative, webshop, and brand teams to optimize customer journey
• Data-driven approach with a strong analytical mindset
• Opportunity to impact the company's growth and mission of promoting pet health

ASSUMPTION: This role requires a high level of autonomy and responsibility, with a strong focus on data analysis and optimization. The ideal candidate will have a proven track record in Paid Search and a passion for driving results.

📋 Key Responsibilities

✅ End-to-end responsibility for Google Search campaigns, including Performance Max, Shopping, and Bing Ads

✅ Development and implementation of scalable full-funnel SEA strategies, focusing on new customer acquisition, conversion optimization, and ROAS maximization

✅ Continuous analysis, optimization, and scaling of existing campaigns based on KPIs such as ROAS, CPA, CTR, CVR, and CAC

✅ A/B testing of ad copy, landing pages, and bidding strategies

✅ Creation of reports and data-driven decision-making

✅ Close collaboration with creative, webshop, and brand teams to optimize the customer journey

✅ Plus: Management and further development of landing pages and advertorials to improve conversion rates

ASSUMPTION: This role requires a hands-on approach, with a focus on continuous optimization and improvement. The ideal candidate will be comfortable working with data and tools to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 4 years of operational experience in Paid Search, ideally in the DTC or FMCG sector

Required Skills:

• Proven expertise in Google Ads, Google Analytics 4, and Google Tag Manager
• Strong analytical skills and data-driven mindset
• Self-motivated, structured, and results-oriented work style
• Fluency in German and English

Preferred Skills:

• Experience with additional performance channels (e.g., Pinterest, Demand Gen)
• Experience in creating and optimizing landing pages/funnels

ASSUMPTION: The ideal candidate will have a proven track record in Paid Search and a strong analytical mindset. Experience in the DTC or FMCG sector is a plus but not required.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market rates for the role and location)

Benefits:

• Flexible work hours
• Home office setup (Mac or Windows)
• Hybrid work arrangement (Berlin or surrounding area)
• Team snacks, drinks, and employee discounts
• Pension plan and health insurance

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range is based on market rates for the role, experience level, and location. Benefits are subject to change and may be confirmed during the application process.

📌 Applicant Insights

🔍 Company Context

Industry: Mammaly operates in the pet supplement industry, focusing on premium products for dogs. The company aims to promote pet health and well-being through innovative and scientifically-backed solutions.

Company Size: Mammaly is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: 2020

Company Description:

• Mammaly is a B Corp-certified company, committed to high social and ecological standards
• The company offers a diverse and inclusive work environment, welcoming applicants from all backgrounds
• Mammaly focuses on innovation, data-driven decision-making, and continuous improvement

Company Specialties:

• Premium dog supplements
• Innovative pet health solutions
• Data-driven marketing strategies

Company Website: https://www.mammaly.de

ASSUMPTION: Mammaly's commitment to pet health, innovation, and sustainability makes it an attractive employer for candidates passionate about these values.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development

Reporting Structure: This role reports directly to the Head of Marketing or a relevant manager

Work Arrangement: Hybrid, with a flexible work-from-home policy and an office in Berlin

Growth Opportunities:

• Potential career progression to a leadership role within the marketing department
• Opportunities to expand skills and knowledge in performance marketing and data analysis
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally, while making a meaningful impact on the company's mission.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Berlin

Office Location(s): Rosa-Luxemburg Straße 17, mammaly Office, Berlin, BE 10178, DE and Friedrichstr. 79, Peturo GmbH (mammaly), Berlin, 10117 Berlin, DE

Geographic Context:

• Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
• The city has a strong startup scene and a thriving tech industry
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Flexible, with a focus on results and productivity

ASSUMPTION: The hybrid work arrangement and flexible work hours allow for a healthy work-life balance, while the collaborative office environment fosters creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or a relevant manager

Key Assessment Areas:

• Technical skills and expertise in Paid Search
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in Paid Search and data analysis
• Tailor your resume and cover letter to emphasize your fit with the company's mission and values
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: Paid Search, Google Ads, Performance Marketing, Data Analysis, Conversion Optimization, A/B Testing, Google Analytics, Google Tag Manager, Bidding Strategies, Customer Journey Optimization, Landing Page Optimization, Performance Max, Shopping Ads, Bing Ads, Creative Collaboration, Growth Mindset

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and problem-solving abilities. Preparation and research will be crucial for success.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Google Ads Editor
• Microsoft Excel or Google Sheets
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable working with data and technology to drive results.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Data-driven decision-making
• Collaboration and teamwork
• Sustainability and social responsibility

Work Style:

• Self-motivated and results-oriented
• Data-driven and analytical
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in Paid Search?
• Can you describe a time when you optimized a campaign based on data analysis, and what was the outcome?
• How do you approach working collaboratively with other teams to achieve common goals?

ASSUMPTION: Mammaly values diversity, inclusion, and collaboration. Candidates should be comfortable working in a dynamic and multicultural environment.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Keeping up with the fast-paced and ever-changing nature of the digital marketing landscape
• Balancing data-driven decision-making with creative and innovative approaches
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on Paid Search and requires a high level of technical expertise
• Mammaly's commitment to data-driven decision-making sets it apart from other pet supplement companies
• This role offers opportunities for growth and development within the marketing department

ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this opportunity at mammaly.

📝 Sample Projects

• Optimizing a Google Search campaign to improve ROAS by 20% within three months
• Conducting A/B tests on ad copy and landing pages to increase conversion rates by 15%
• Developing and implementing a full-funnel SEA strategy to drive new customer acquisition and reduce CAC by 15%

ASSUMPTION: These sample projects demonstrate the data-driven and results-oriented approach required for success in this role.

❓ Key Questions to Ask During Interview

• How does mammaly support the professional development of its employees?
• Can you describe the team structure and dynamics within the marketing department?
• How does mammaly approach work-life balance and employee well-being?
• What are the biggest challenges facing the marketing department in the next 12 months, and how can this role contribute to addressing them?
• How does mammaly foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions will help candidates better understand the company culture, team dynamics, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Follow up with the HR department one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.