📌 Core Information
🔹 Job Title: Senior Paid Search Specialist
🔹 Company: Clearlink Technologies, LLC
🔹 Location: Draper, UT, United States
🔹 Job Type: Hybrid (4 days on-site, 1 day remote)
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site with 1 remote day
🚀 Job Overview
Key aspects of this role include:
- Leading new initiatives and driving performance growth in the ever-evolving search landscape
- Optimizing existing paid search campaigns and identifying emerging channel opportunities
- Collaborating with a team of experts in PPC, SEO, design, and marketing
- Working in a hybrid environment with a focus on data-driven decision making
ASSUMPTION: This role requires a proactive, goal-oriented individual with a strong foundation in paid search and experience in other digital marketing channels.
📋 Key Responsibilities
✅ Directly oversee a large media spend budget and collaborate with a team of experts to drive performance growth
✅ Optimize existing paid search campaigns and identify new growth opportunities in the ever-evolving search landscape
✅ Analyze campaign performance data to make informed decisions and improve results
✅ Stay up-to-date with industry trends and best practices to continuously improve campaign performance
✅ Collaborate with cross-functional teams to ensure campaign alignment with overall marketing strategy
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive performance growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-8+ years of experience in performance-focused digital media buying, with a strong focus on paid search
Required Skills:
- Proven success managing large-scale budgets ($10M+/year) and scaling campaigns profitably
- Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies
- Demonstrated expertise in landing page optimization, including real-world testing examples that led to measurable improvements
- Strong proficiency with data analysis tools (Excel, Google Sheets, GA4, Looker, etc.) and marketing platforms (Google Ads, Microsoft Ads)
- Excellent communication skills and a collaborative, proactive mindset
Preferred Skills:
- Experience with other digital marketing channels, such as social, native advertising, direct buys, display, and video
- Fluency in SQL or other programming languages
ASSUMPTION: The ideal candidate will have a proven track record in driving significant performance improvements in paid search campaigns and a hunger for performance growth.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for Senior Paid Search Specialists in Draper, UT)
Benefits:
- Healthcare: Low-cost, competitive health coverage with employer-paid counseling services
- 401(k) Matching: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%
- Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses
- Flexible Time Off: Competitive time-off balances that accrue weekly, just like your paycheck
- Parental Leave: 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment
- Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to company paid holidays
- Office Vibes: Work 4 days in the Draper, UT office with the perk of being 1 day remote each week
- World Class Facility: Enjoy onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and more
- Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer-paid life insurance (including coverage for dependents and spouses)
- Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all
ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Paid Search Specialists in Draper, UT. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees (Mid-size company)
Founded: 2001 (24 years ago)
Company Description:
- Clearlink is an award-winning digital marketing, sales conversion, and technology company headquartered in Salt Lake City
- Trusted partner for Fortune 500 companies since 2003, delivering intuitive, engaging experiences throughout the customer journey
- Focused on connecting consumers with its brand partners and fostering a people-focused culture
Company Specialties:
- Customer Acquisition Marketing
- Search Engine Marketing
- Content Development & Distribution
- Search Engine Optimization (SEO)
- Inbound Sales
- Web Design
- Technology
- E-commerce
Company Website: www.clearlink.com
ASSUMPTION: Clearlink's mid-size structure allows for a more personal work environment with ample opportunities for growth and collaboration.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Hiring Manager and collaborates with a team of experts in PPC, SEO, design, and marketing
Work Arrangement: Hybrid (4 days on-site, 1 day remote) with a focus on data-driven decision making
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the team or the organization
- Opportunities to learn and develop skills in other digital marketing channels
- Chance to work on high-impact projects and make a significant contribution to the company's success
ASSUMPTION: This role offers ample opportunities for growth and development within a dynamic and collaborative team environment.
🌍 Location & Work Environment
Office Type: On-site with 1 remote day per week
Office Location(s): 42 Future Way, Draper, UT 84020, US
Geographic Context:
- Draper, UT is a suburb of Salt Lake City, offering a mix of urban and rural living
- The area is known for its outdoor recreation opportunities, including hiking, skiing, and fishing
- Draper has a semi-arid climate with four distinct seasons
Work Schedule: Standard full-time work hours with flexibility for remote work one day per week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Once your application is submitted, Clearlink will review it and be in touch
- 30-min phone call with the Recruiting Team
- 30-min - 1 hour interview with the Hiring Manager
- 30-min - 1 hour interview with a Clearlink Panel
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Technical proficiency in paid search and data analysis
- Communication and collaboration skills
- Cultural fit and alignment with Clearlink's values
Application Tips:
- Highlight your relevant experience and achievements in paid search and digital marketing
- Tailor your resume and cover letter to emphasize your fit for the role and Clearlink's company culture
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
ATS Keywords: Paid Search, PPC, SEM, Digital Marketing, Data Analysis, Campaign Optimization, Affiliate Marketing, Lead Generation, Revenue Monetization, Landing Page Optimization, Collaboration, Proactive Mindset, Intellectual Curiosity, Feedback Acceptance
ASSUMPTION: Clearlink's interview process is designed to assess your technical skills, problem-solving abilities, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Excel
- Google Sheets
- GA4
- Looker
- SQL (or other programming languages)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Create Community
- Learn & Grow
- Embrace Opportunity
- Act Like An Owner
- Respect Every Person
Work Style:
- Collaborative and data-driven
- Proactive and goal-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven work environment?
- Are you proactive and goal-oriented, with a hunger for performance growth?
- Do you embrace continuous learning and improvement as a core aspect of your work?
ASSUMPTION: Clearlink values employees who align with their core values and embrace their work style to foster a positive and productive work environment.
⚠️ Potential Challenges
- Managing a large media spend budget requires strong organizational and time management skills
- Keeping up with the ever-evolving search landscape can be challenging and requires continuous learning
- The hybrid work arrangement may require additional self-motivation and time management for remote work
- Collaborating with a team of experts may involve navigating different work styles and perspectives
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on paid search and affiliate marketing, as well as its hybrid work arrangement
- Industry-specific context: The digital marketing industry is dynamic and ever-changing, requiring continuous learning and adaptation
- Career path comparison: This role offers opportunities for growth and development within a dynamic and collaborative team environment, with potential to take on additional responsibilities and grow within the organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive paid search strategy to drive significant performance improvements for a major client
- Optimizing landing pages through A/B testing to increase conversion rates and revenue
- Analyzing campaign performance data to identify trends and make data-driven decisions to improve results
ASSUMPTION: These sample projects highlight the strategic and hands-on aspects of the role, as well as the importance of data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the biggest challenges facing the team currently, and how can this role help address them?
- How does Clearlink support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially with the hybrid work arrangement?
- How does Clearlink measure the success of this role, and what key performance indicators (KPIs) will I be expected to track?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for the role and Clearlink's company culture
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
- If selected for the role, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
