Q

Senior Paid Social Media Buyer

QuinStreet
Full-time
On-site
United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Paid Social Media Buyer

πŸ”Ή Company: QuinStreet

πŸ”Ή Location: United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing, launching, and optimizing high-budget paid social campaigns on various ad networks
  • Collaborating with account managers to implement best practices and optimize targeting strategies
  • Conducting competitive analysis to identify opportunities for new creative and advertorial testing
  • Contributing to the creative direction of campaigns and providing regular feedback to the creative team

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on paid social media advertising. The ideal candidate will have experience in customer acquisition and driving needle-moving results in this channel, ideally in the lead generation space.

πŸ“‹ Key Responsibilities

βœ… Developing, launching, optimizing, and monitoring Paid Social campaigns, managing the entire process from start to finish

βœ… Ensuring campaign alignment with QuinStreet objectives and KPIs

βœ… Collaborating closely with account managers at ad networks to implement best practices and optimize targeting strategies for improved campaign performance

βœ… Conducting in-depth competitive analysis to identify opportunities for new creative and advertorial testing

βœ… Contributing to the creative direction of campaigns, providing regular guidance to the creative team on images, videos, and advertorial ideas to be tested

βœ… Providing regular reports and feedback to the Director of Paid Social, offering insights into media performance and advocating for necessary support to enhance campaign yield and margin

βœ… Staying updated on industry trends and developments in Paid Social advertising, implementing innovative strategies to drive campaign success and maintain competitive advantage

βœ… Consistently and proactively directing and launching new tests and experiments with the goal of further driving yield and margin

βœ… A/B testing ad copy, images/videos, and marketing funnels to improve campaign yield and margin

βœ… Identifying and helping establish new traffic source opportunities, both directly with media publishers and new ad networks

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be a self-starter with a results-oriented mindset and a drive for continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 3+ years of experience in Social Media advertising with a proven track record of success in developing and executing Paid Social strategies, preferably in the lead generation space

Required Skills:

  • In-depth knowledge of Paid Social platforms and tools, including Facebook and TikTok
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
  • Experience in Performance Marketing, preferably in financial services and/or home services
  • Expertise with Microsoft Excel
  • Understanding and knowledge of landing page design and optimizations
  • Familiarity with direct response geared copywriting

Preferred Skills:

  • Previous P&L management experience

ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience in the field will be considered. Previous experience in P&L management is not required but would be an asset.

πŸ’° Compensation & Benefits

Salary Range: $70,000 USD to $100,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. The salary may be adjusted based on the applicant's geographic location.

Benefits:

  • Health Care Benefits
  • Retirement Benefits
  • Paid Days Off
  • Stock Options
  • Equity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Paid Social Media Buyer role. The actual salary may vary based on the candidate's experience and the company's compensation practices.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: QuinStreet operates in the Technology, Information, and Internet industry, focusing on online performance marketing and advertising.

Company Size: QuinStreet is a mid-sized company with 501-1,000 employees. This size allows for a more agile and collaborative work environment while still offering the resources and opportunities of a larger organization.

Founded: QuinStreet was founded in 1999 and has since grown to become a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands.

Company Description:

  • QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands
  • The company runs these virtual and private-label marketplaces in one of the nation’s largest media networks
  • QuinStreet's industry-leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster

Company Specialties:

  • Online Performance Marketing
  • Marketing
  • Advertising
  • Internet
  • Performance Marketing

Company Website: http://www.quinstreet.com

ASSUMPTION: QuinStreet's focus on performance marketing and its extensive experience in the online media space make it an attractive employer for candidates seeking to grow their careers in this field.

πŸ“Š Role Analysis

Career Level: This role is at the Senior level, indicating significant experience and expertise in Paid Social Media advertising. The ideal candidate will have a proven track record of success in developing and executing Paid Social strategies.

Reporting Structure: The Senior Paid Social Media Buyer will report directly to the Director of Paid Social and work closely with account managers at ad networks and the creative team.

Work Arrangement: This role is remote-friendly, allowing for flexibility in work arrangements. However, the ideal candidate should be comfortable working independently and managing their time effectively.

Growth Opportunities:

  • The company is looking to grow the Paid Social channel into a $100M+ channel, presenting significant growth opportunities for the right candidate
  • QuinStreet's mid-sized structure offers ample opportunities for career advancement and professional development

ASSUMPTION: The growth opportunities in this role are substantial, with the potential for significant career advancement as the Paid Social channel expands.

🌍 Location & Work Environment

Office Type: QuinStreet's headquarters is located in Foster City, CA, but this role is remote-friendly, allowing for flexibility in work arrangements.

Office Location(s): 950 Tower Lane, 6th floor, Foster City, CA 94404, US

Geographic Context:

  • The United States offers a large and diverse market for online performance marketing and advertising
  • The remote-friendly work arrangement allows for greater flexibility and work-life balance
  • The mid-sized company structure fosters a more collaborative and agile work environment

Work Schedule: Full-time (40 hours per week) with flexibility for remote work

ASSUMPTION: The remote-friendly work arrangement and mid-sized company structure make QuinStreet an attractive employer for candidates seeking flexibility and a collaborative work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the Director of Paid Social and other team members
  • Final interview with the hiring manager

Key Assessment Areas:

  • Experience in Paid Social Media advertising
  • Analytical skills and data-driven decision-making
  • Collaboration and communication skills
  • Cultural fit and alignment with QuinStreet's values

Application Tips:

  • Highlight relevant experience and achievements in Paid Social Media advertising
  • Demonstrate a strong understanding of QuinStreet's business and the role's responsibilities
  • Showcase your analytical skills and data-driven approach to problem-solving
  • Tailor your resume and cover letter to emphasize your fit for this specific role

ATS Keywords: Paid Social Media, Performance Marketing, Customer Acquisition, Data Analysis, Creative Direction, A/B Testing, Landing Page Optimization, Direct Response Copywriting, Collaboration, Microsoft Excel, Competitive Analysis, Campaign Management, Optimization, Testing, Problem Solving, Results Orientation

ASSUMPTION: QuinStreet's application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. The interview process is structured to provide a comprehensive evaluation of the candidate's qualifications and potential for success in the role.

πŸ› οΈ Tools & Technologies

  • Paid Social Media platforms (Facebook, TikTok, etc.)
  • Ad-buying platforms
  • Microsoft Excel
  • Data analysis tools
  • Project management tools

ASSUMPTION: The ideal candidate will have experience with various Paid Social Media platforms, ad-buying platforms, and data analysis tools. Familiarity with project management tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Performance-driven
  • Innovative
  • Collaborative
  • Customer-focused

Work Style:

  • Data-driven
  • Results-oriented
  • Collaborative
  • Adaptable

Self-Assessment Questions:

  • Do you have a proven track record of success in developing and executing Paid Social strategies?
  • Are you comfortable working independently and managing your time effectively in a remote work environment?
  • Do you thrive in a data-driven and results-oriented work environment?
  • Are you a strong collaborator with excellent communication skills?

ASSUMPTION: QuinStreet values a performance-driven, innovative, and collaborative work environment. Candidates who are data-driven, results-oriented, and strong collaborators will be a good fit for this role and the company's culture.

⚠️ Potential Challenges

  • Managing high-budget paid social campaigns requires a strong understanding of targeting strategies and optimization techniques
  • Working remotely may present challenges in maintaining productivity and work-life balance
  • Keeping up with industry trends and developments in Paid Social advertising requires continuous learning and adaptation
  • Collaborating effectively with account managers at ad networks and the creative team requires strong communication and project management skills

ASSUMPTION: The potential challenges in this role can be mitigated by the ideal candidate's strong technical skills, adaptability, and effective communication and collaboration skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Senior Paid Social Media Buyer positions, but QuinStreet's focus on performance marketing and its extensive experience in the online media space make it a unique opportunity
  • QuinStreet's mid-sized structure offers a more agile and collaborative work environment compared to larger organizations
  • Career advancement opportunities are substantial, with the potential for significant growth as the Paid Social channel expands

ASSUMPTION: While this role shares similarities with other Senior Paid Social Media Buyer positions, QuinStreet's unique focus on performance marketing and its mid-sized structure make it an attractive employer for candidates seeking a challenging and rewarding career opportunity.

πŸ“ Sample Projects

  • Developing and launching a high-budget paid social campaign on Facebook, TikTok, and Reddit to drive customer acquisition and lead generation
  • Conducting competitive analysis to identify opportunities for new creative and advertorial testing, and implementing these tests to improve campaign performance
  • A/B testing ad copy, images/videos, and marketing funnels to optimize campaign yield and margin

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Senior Paid Social Media Buyer role at QuinStreet.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Paid Social team and how this role fits into the broader organization?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does QuinStreet support the professional development and growth of its employees, particularly in the Paid Social team?
  • What are the most challenging aspects of working in a remote-friendly environment, and how does QuinStreet address these challenges?
  • How does QuinStreet measure the success of its Paid Social campaigns, and what metrics are most important for this role?

ASSUMPTION: Asking these questions during the interview process will provide valuable insights into the role's responsibilities, the team's dynamics, and QuinStreet's work environment and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your previous Paid Social Media campaigns and their results to demonstrate your expertise and achievements
  • Follow up with QuinStreet one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.