(Senior) Paid Social Media Manager (m/w/d)

📌 Core Information

🔹 Job Title: (Senior) Paid Social Media Manager (m/w/d)

🔹 Company: emetriq GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (1 office day per week)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of Paid Social Media campaigns
• Performance optimization and data-driven analysis
• Collaboration with clients and internal teams
• Staying up-to-date with industry trends and innovations

ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and analytical skills. The ideal candidate will have a strong background in Paid Social Media and a passion for driving campaign performance.

📋 Key Responsibilities

✅ Develop and implement Paid Social Media strategies for clients

✅ Manage campaign setup, monitoring, and optimization

✅ Conduct data analysis and reporting to drive campaign performance

✅ Collaborate with clients and internal teams to ensure campaign success

✅ Stay informed about industry trends and best practices

ASSUMPTION: This role involves both strategic and tactical responsibilities. The successful candidate will be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in Paid Social Media, ideally with a focus on performance marketing

Required Skills:

• Expertise in campaign management, target audience analysis, A/B testing, and performance optimization
• Strong analytical skills and proficiency in data analysis tools
• Excellent communication skills, both written and verbal, in German and English
• Structured working style and high service orientation

Preferred Skills:

• Experience with booking systems like Meta Business Manager or LinkedIn Campaign Manager
• Knowledge of web analytics tools
• Familiarity with the advertising industry and market trends

ASSUMPTION: Candidates with a strong background in Paid Social Media and a proven track record of driving campaign performance will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (based on experience and industry standards)

Benefits:

• Hybrid working model (1 office day per week)
• Flexible working hours
• Mobility support (JobRad, Germany ticket)
• Mental health support (OpenUp)
• Discounts on Telekom products
• Team events and activities
• Free beverages, snacks, and access to a rooftop terrace

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: emetriq operates in the advertising services industry, focusing on data-driven online advertising solutions.

Company Size: emetriq is a mid-sized company with 51-200 employees, offering a collaborative and agile work environment.

Founded: 2016, with a mission to drive innovation and fairness in data access for online advertising.

Company Description:

• Emphasizes data-driven advertising solutions and strategic partnerships
• Offers a hybrid working model and flexible working hours
• Provides a range of employee benefits, including mental health support and discounts on products

Company Specialties:

• Online marketing
• Programmatic advertising
• Retargeting
• Targeting

Company Website: www.emetriq.com

ASSUMPTION: emetriq's focus on data-driven advertising and hybrid working model may appeal to candidates interested in innovative, tech-focused environments.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development

Reporting Structure: This role reports directly to the Head of Magenta Team and works closely with internal teams and clients

Work Arrangement: Hybrid (1 office day per week, with flexible remote work options)

Growth Opportunities:

• Expanding responsibilities based on performance and client needs
• Cross-functional collaboration and learning opportunities
• Potential career progression to senior or management roles

ASSUMPTION: This role offers a mix of operational and strategic responsibilities, providing opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a rooftop terrace

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany, with a vibrant cultural scene and strong economic ties to the tech industry
• The city offers a high quality of life, with a well-developed public transportation system and numerous parks and green spaces
• Hamburg is home to a diverse and multicultural community, with a strong focus on sustainability and innovation

Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid working model

ASSUMPTION: Candidates who enjoy a mix of office and remote work, and appreciate a dynamic, collaborative work environment, will thrive in this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Technical skills and experience in Paid Social Media
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in Paid Social Media
• Tailor your resume and cover letter to emphasize your fit for this role
• Prepare for interview questions related to campaign management, data analysis, and client communication

ATS Keywords: Paid Social Media, Performance Marketing, Campaign Management, Target Audience Analysis, A/B Testing, Performance Optimization, Data Analysis, Web Analytics, Client Communication, Strategic Planning, Reporting, Trend Analysis, Innovation, Problem Solving, Self-Organization, Service Orientation

ASSUMPTION: emetriq's hiring process is designed to assess both technical skills and cultural fit. Candidates should be prepared to discuss their experience and qualifications in detail and demonstrate their alignment with the company's values.

🛠️ Tools & Technologies

• Meta Business Manager
• LinkedIn Campaign Manager
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable working with industry-standard tools and platforms, and be open to learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Innovation and continuous learning
• Collaboration and teamwork
• Agility and adaptability
• Customer focus and service orientation

Work Style:

• Structured and organized
• Analytical and data-driven
• Collaborative and communicative
• Adaptable and open to feedback
• Proactive and solution-oriented

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and best practices in Paid Social Media?
• Can you describe a time when you optimized a campaign based on data analysis and improved performance?
• How do you approach collaborating with clients and internal teams to ensure campaign success?

ASSUMPTION: emetriq values candidates who are passionate about data-driven advertising, committed to continuous learning, and able to work effectively in a collaborative, agile environment.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Keeping up with industry trends and best practices
• Balancing operational tasks with strategic planning and client communication
• Adapting to a hybrid working model and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Paid Social Media Manager roles, this position offers a mix of operational and strategic responsibilities, providing opportunities for growth and development
• In the advertising industry, emetriq is known for its data-driven approach and commitment to innovation, setting it apart from other agencies
• Career progression in this role could lead to senior or management positions within the company or the broader advertising industry

ASSUMPTION: Candidates should research other Paid Social Media Manager roles and consider their fit with emetriq's data-driven approach and company culture.

📝 Sample Projects

• Developing and executing a Paid Social Media campaign for a new client, with a focus on driving brand awareness and lead generation
• Analyzing campaign performance data to identify trends and optimize targeting and bidding strategies
• Collaborating with internal teams and clients to develop and implement a strategic Paid Social Media plan for a product launch

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Paid Social Media Manager at emetriq.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Paid Social Media campaign at emetriq?
• How does emetriq support the professional development of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does emetriq measure the success of its Paid Social Media campaigns, and what KPIs are most important?
• What is the company's culture like, and how does it support collaboration and innovation?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications
• Prepare for interview questions related to Paid Social Media campaign management, data analysis, and client communication
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.