(Senior) Paid Social Media Manager (m/w/d)

📌 Core Information

🔹 Job Title: (Senior) Paid Social Media Manager (m/w/d)

🔹 Company: emetriq GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (1 day per week) with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of Paid Social Media campaigns
• Data-driven optimization and analysis of campaign performance
• Collaboration with clients on operational and strategic levels
• Continuous learning and adaptation to new trends and technologies

ASSUMPTION: The role requires a balance of operational, analytical, and strategic skills, with a strong focus on Paid Social Media marketing.

📋 Key Responsibilities

✅ Develop and implement Paid Social Media strategies for clients

✅ Monitor and optimize campaign performance using data analysis

✅ Collaborate with clients to understand their needs and provide tailored solutions

✅ Stay up-to-date with industry trends and incorporate new insights into campaigns

✅ Create and present performance reports to clients and internal stakeholders

ASSUMPTION: The role involves a mix of independent work and team collaboration, with a focus on delivering results-driven campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in Paid Social Media marketing or a similar role

Required Skills:

• Proven expertise in Paid Social Media campaign management
• Strong analytical skills and data-driven mindset
• Excellent communication skills, both written and verbal
• Fluency in German and English
• Proficiency in using booking systems like Meta Business Manager and LinkedIn Campaign Manager

Preferred Skills:

• Experience with web analytics tools (e.g., Google Analytics)
• Knowledge of programming languages (e.g., Python, R) for data analysis
• Experience working in an agency environment

ASSUMPTION: While not explicitly stated, experience with web analytics tools and programming languages would be beneficial for data-driven decision-making.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for this role and location)

Benefits:

• Hybrid working model (1 day per week in the office)
• Flexible working hours
• Mobility support (JobRad, GermanyTicket)
• Discounts on Telekom products
• Team events and activities
• Free beverages, snacks, and access to a rooftop terrace

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for this role, location, and experience level. Benefits are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2016

Company Description:

• emetriq combines the reach of premium publishers with intent data and hard facts from renowned data providers in the largest German data pool
• Offers over 100 million active profiles, 400+ segments, deterministic cross-device solutions, and data-driven retargeting
• Part of the Deutsche Telekom AG group and operates as the exclusive programmatic and paid social media agency for the company

Company Specialties:

• Online marketing
• Programmatic advertising
• Retargeting
• Targeting

Company Website: www.emetriq.com

ASSUMPTION: emetriq's focus on data-driven advertising and its role within the Deutsche Telekom group provide a stable and innovative environment for employees.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development

Reporting Structure: This role reports directly to the team lead or manager within the Magenta team

Work Arrangement: Hybrid, with 1 day per week in the office and remote work flexibility

Growth Opportunities:

• Expanding expertise in Paid Social Media and related advertising channels
• Developing leadership and management skills through team collaboration and mentoring
• Gaining experience working with high-profile clients and internal stakeholders

ASSUMPTION: emetriq's focus on innovation and continuous learning provides opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a rooftop terrace

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is a major city in Germany, known for its vibrant culture, historic architecture, and port
• The city offers a high quality of life, with numerous parks, museums, and cultural events
• Hamburg has a well-connected public transportation system and is easily accessible by train, plane, and car

Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options

ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the team lead or manager
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Technical skills in Paid Social Media campaign management
• Analytical and data-driven mindset
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in Paid Social Media marketing
• Demonstrate a strong understanding of data analysis and optimization techniques
• Showcase excellent communication skills and a collaborative mindset
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Paid Social Media, Campaign Management, Data Analysis, Performance Optimization, Client Communication, Strategic Planning, Reporting, Trend Analysis, Innovation, Problem Solving, Self-Organization, Service Orientation

ASSUMPTION: emetriq uses an Applicant Tracking System (ATS) to screen and manage applications, so including relevant keywords in your resume can improve your chances of being selected.

🛠️ Tools & Technologies

• Meta Business Manager
• LinkedIn Campaign Manager
• Google Analytics
• Data visualization and analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies may change or evolve over time, so applicants should be open to learning and adapting to new platforms.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Innovation and continuous learning
• Collaboration and teamwork
• Agility and self-organization
• Customer focus and service orientation

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and focused on performance

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
• Are you comfortable working independently and taking ownership of projects?
• Do you enjoy collaborating with others and contributing to a team's success?
• Are you open to learning new tools and technologies and adapting to change?

ASSUMPTION: emetriq values employees who are data-driven, innovative, collaborative, and adaptable, with a strong focus on customer service and performance.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, with varying priorities and deadlines
• Keeping up with the fast-paced and ever-changing Paid Social Media landscape
• Balancing operational, analytical, and strategic responsibilities
• Adapting to a hybrid work environment and maintaining effective communication with remote team members

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to other Paid Social Media Manager roles, this position offers a unique focus on working with a large data pool and collaborating with a high-profile client (Deutsche Telekom)
• Industry-specific context: The advertising industry is competitive and fast-paced, with a strong focus on data-driven decision-making and innovation
• Career path comparison: This role offers opportunities for professional growth and development, with potential career paths in management, leadership, or specialized expertise

ASSUMPTION: Applicants should consider their career goals and aspirations when evaluating this role and how it fits with their long-term plans.

📝 Sample Projects

• Developing and implementing a Paid Social Media strategy for a new client, with a focus on brand awareness and lead generation
• Analyzing campaign performance data to identify trends and optimize targeting and bidding strategies
• Collaborating with internal stakeholders to create and present performance reports, with a focus on data visualization and storytelling

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to data analysis and client communication.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Magenta team?
• How does emetriq support the professional development and growth of its employees?
• What are the most challenging aspects of working with the Deutsche Telekom client, and how can this role help address them?
• How does emetriq foster a culture of innovation and continuous learning?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company, and can help applicants better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://emetriq.recruitee.com/o/senior-paid-social-media-manager-mwd-2-19
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching emetriq's company culture, values, and recent projects
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.