- Job Title: Senior Paid Social Specialist
- Company: Code3
- Location: Anywhere in the United States (West Coast strongly preferred)
- Job Type: Full-time
- Category: Advertising Services
- Date Posted: May 12, 2025
- Experience Level: 2-4 years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid social campaigns across major platforms
- Collaborating with the team on media planning and strategy
- Delivering performance insights and recommendations through reporting
- Staying up-to-date with the latest paid social trends and product offerings
ASSUMPTION: This role requires a strong understanding of paid social media platforms and a proven track record in campaign management. Candidates should be comfortable working independently and in a team environment.
📋 Key Responsibilities
- Build, launch, and optimize campaigns across major social platforms with a focus on flawless execution
- Collaborate with the team on media planning to support client and campaign strategy
- Manage campaign budget pacing and execute bid adjustments as needed
- Perform campaign QA on your own campaigns and those built by other team members
- Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards, and performance insights and recommendations
- Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
- Maintain understanding of the newest paid social product offerings across platforms and stay up-to-date on the latest paid social trends
- Recommend changes to existing products, policies, and processes that improve overall performance
- Leverage content developed by creative teams and clients to deliver flawless execution of ad placement builds within Social platforms based on media plan strategy
- Routinely check social platforms and campaign dashboards for performance updates and anomalies
- Support team in launching and optimizing A/B tests on active campaigns pertaining to qualifiers such as audiences, creative, bid model, ad placement, etc.
ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
- Experience: 2-4 years of paid social activation experience in at least 4 of the following: Snapchat, TikTok, Reddit, X, and Meta
- Required Skills:
- Proven experience buying ads on social platforms (execution, optimization, and analysis)
- Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel (pivot table experience is a plus)
- Excellent verbal and written communication skills and proven ability to navigate client and external communication
- Ability to manage multiple projects at a time while paying strict attention to detail and meet deadlines
- Preferred Skills:
- Certifications in digital marketing and/or social media strategy (Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, etc.)
- Experience in the QSR industry
ASSUMPTION: Candidates with relevant certifications and industry-specific experience will be given preference.
💰 Compensation & Benefits
- Salary Range: $67,000 - $76,000 (commensurate with candidate experience and location)
- Benefits:
- Full medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
Working Hours: Full-time position with flexible hours and a focus on meeting project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 201-500 employees
- Founded: 2006 (as SocialCode, rebranded as Code3 in 2021)
- Company Description: Code3 is a performance marketing partner working at the intersection of media, creative, and commerce, to help brands succeed faster. With more than a decade of experience, Code3 manages digital advertising for disruptor and global brands across the world's most powerful platforms.
- Company Specialties: Paid social media, digital advertising, media planning, and creative services
📊 Role Analysis
- Career Level: Mid-level to senior role with opportunities for growth and development
- Reporting Structure: This role reports directly to the Paid Social Manager and works closely with the media planning and creative teams
- Work Arrangement: Remote OK, with a preference for candidates based on the West Coast due to the client's location and PST working hours
- Growth Opportunities: Potential career growth opportunities include advancement to a Paid Social Manager or Team Lead role, as well as the opportunity to work on larger, more complex campaigns
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in paid social media.
🌍 Location & Work Environment
- Office Type: Remote-friendly with an office location in New York, NY
- Office Location(s): 151 W 26th Street, Floor 9, New York, NY 10001, US
- Geographic Context: The West Coast preference is due to the client's location and PST working hours. Candidates should be comfortable working in a remote environment and collaborating with team members across different time zones
- Work Schedule: Full-time position with flexible hours and a focus on meeting project deadlines
ASSUMPTION: Candidates should be comfortable working remotely and managing their time effectively to meet project deadlines.
💼 Interview & Application Insights
- Typical Process: 1. Phone screen with the HR team, 2. Paid Social Manager interview, 3. Final interview with the Director of Paid Social
- Key Assessment Areas: Paid social media expertise, data analysis skills, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant paid social media experience and skills
- Include specific examples of campaigns you've managed and the results you've achieved
- Be prepared to discuss your understanding of the latest paid social trends and product offerings
ATS Keywords: Paid social media, campaign management, data analysis, media planning, client communication, budget management, A/B testing, performance reporting, social media platforms, creative collaboration, problem-solving, attention to detail, digital marketing, social media strategy
ASSUMPTION: Including these keywords in your resume and cover letter will help your application stand out to the company's Applicant Tracking System (ATS).
🛠️ Tools & Technologies
- Google Sheets and/or Microsoft Excel
- Looker
- Social media platforms (Snapchat, TikTok, Reddit, X, Meta, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Proficiency in these tools and technologies is required for this role.
👔 Cultural Fit Considerations
- Company Values: Code3's people are what set them apart. They're dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because they know it's the way things should be. By prioritizing their commitment to fostering an inclusive, equitable, and safe environment, they are living their mission of fueling the growth of their people.
- Work Style: Code3 values curiosity, strategic thinking, data-driven decision-making, and a passion for testing and challenging the status quo. They look for self-motivated individuals with a drive to learn and openness to feedback.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest paid social trends and product offerings?
- Can you provide an example of a time when you challenged the status quo to improve campaign performance?
- How do you manage multiple projects simultaneously while paying strict attention to detail?
ASSUMPTION: Candidates who align with Code3's values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously while maintaining strict attention to detail
- Staying up-to-date with the latest paid social trends and product offerings across multiple platforms
- Collaborating effectively with remote team members across different time zones
ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to continuous learning, and effective communication.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses specifically on paid social media campaigns, while related positions may have a broader scope that includes other digital advertising channels
- Industry-specific context: The paid social media landscape is constantly evolving, with new platforms and features emerging regularly. Candidates should be comfortable adapting to change and staying up-to-date with the latest trends and best practices
- Career path comparison: This role offers opportunities for growth and development, with potential career paths including advancement to a Paid Social Manager or Team Lead role, as well as the opportunity to work on larger, more complex campaigns
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to related positions in the industry.
📝 Sample Projects
- Managing a multi-million dollar campaign for a global brand across multiple social media platforms
- Developing and implementing a testing strategy to optimize campaign performance for a direct-to-consumer brand
- Collaborating with the creative team to develop and execute a social media campaign for a new product launch
ASSUMPTION: These sample projects illustrate the types of campaigns and initiatives candidates can expect to work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does Code3 support the professional development and growth of its employees?
- What are the biggest challenges facing the paid social team currently, and how can this role help address them?
- How does Code3 approach diversity, equity, and inclusion in the workplace?
- What are the next steps for growth and development in this role?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/code3/jobs/6882155)
- Tailor your resume and cover letter to highlight your relevant paid social media experience and skills
- Include specific examples of campaigns you've managed and the results you've achieved
- Be prepared to discuss your understanding of the latest paid social trends and product offerings
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
