📌 Core Information
🔹 Job Title: Senior Partner Marketing Manager
🔹 Company: Coursera
🔹 Location: Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic partner management and collaboration with industry and university partners on a global scale
- Developing and executing high-impact co-marketing campaigns to drive business growth
- Managing partner market development funds and channel marketing investments
- Analyzing and reporting on campaign and partner performance to inform marketing strategies
- Cultivating strong relationships with key strategic partners and enabling internal teams and external partners with necessary tools and resources
ASSUMPTION: This role requires a strong understanding of partner marketing strategies and the ability to work effectively with cross-functional teams and external partners.
📋 Key Responsibilities
✅ Develop and manage relationships with key strategic industry partners to foster collaboration and align marketing strategies
✅ Develop and execute comprehensive co-marketing plans to support business goals in collaboration with cross-functional teams and external partners
✅ Enable internal teams and external partners by providing necessary tools, resources, and guidance to execute effective partner marketing campaigns
✅ Manage partner market development funds and partner channel marketing investments to support joint marketing efforts and maximize ROI
✅ Manage partner marketing agreements to ensure alignment with Coursera’s strategic goals and mutual business objectives
✅ Analyze, report, and action on campaign and partner performance insights to improve marketing strategies
ASSUMPTION: This role requires strong analytical, communication, and project management skills to succeed in a fast-paced, performance-oriented environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: A minimum of 7 years of experience in partner marketing or a related role
Required Skills:
- Proven success in developing and executing integrated go-to-market plans that achieve measurable business results
- Excellent written and verbal communication skills, with the ability to present and influence at all organizational levels
- Strong analytical skills with the capability to derive actionable insights from complex data sets
Preferred Skills:
- Strong project management skills with experience in leading cross-functional teams and managing multiple projects simultaneously
- Exceptional attention to detail and strong written communication skills
- Track record of developing and implementing scalable, repeatable marketing processes
- A proactive mindset with the ability to act decisively, take initiative, and move projects forward efficiently while bringing people along the journey
- Channel marketing expertise with experience creating tailored programs that drive partner success
ASSUMPTION: Candidates with experience in the e-learning industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $111,200 - $139,000 USD per year (targeted hiring base salary range for all Canada candidates)
Benefits:
- Variable Pay
- Equity
- Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a target and may be modified in the future. Actual base pay is dependent upon many factors, including prior work experiences, training/education, transferable skills, business needs, and geographical location.
📌 Applicant Insights
🔍 Company Context
Industry: E-learning Providers
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Coursera is an online learning platform that partners with universities and industry leaders to offer courses, Specializations, Professional Certificates, and degrees
- The company was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning
- Coursera is committed to building a globally diverse team and enabling flexibility and workspace choices for employees
Company Specialties:
- Education
- Technology
- Internet
Company Website: http://www.coursera.org/jobs
ASSUMPTION: Coursera is a well-established company in the e-learning industry with a strong focus on providing high-quality educational content and credentials.
📊 Role Analysis
Career Level: Senior-level position with significant responsibility for driving business growth through strategic partner marketing
Reporting Structure: This role reports directly to the Merchandising Team and collaborates with cross-functional teams and external partners
Work Arrangement: Remote OK, with the ability to work from any country where Coursera has a legal entity
Growth Opportunities:
- Potential to advance to a leadership role within the Marketing and Communications team or explore other opportunities within the company
- Chance to work on high-impact projects and campaigns that drive business growth and expand Coursera’s global presence
- Opportunity to learn from and collaborate with industry experts and thought leaders in the e-learning space
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from home, a co-working space, or one of Coursera’s offices or hubs
Office Location(s): 381 East Evelyn Ave, Mountain View, CA, USA; 119 W 24th St, New York, NY, USA; SCO 57, Sector 29, Gurgaon, Haryana, India; 256-260 Old Street, 5th floor, London, UK
Geographic Context:
- Canada is a multicultural country with a strong focus on education and innovation
- The role allows for remote work, providing flexibility and the opportunity to work from various locations within Canada or other countries where Coursera has a legal entity
- Coursera’s global presence offers the chance to collaborate with partners and teams from diverse backgrounds and time zones
Work Schedule: Full-time (40 hours per week), with the ability to work flexible hours as needed
ASSUMPTION: The remote-friendly work environment and global presence of Coursera provide unique opportunities for candidates to balance work-life responsibilities and gain international experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the director or vice president of the Marketing and Communications team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Coursera’s values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with partner marketing, go-to-market strategies, and data analysis
- Research Coursera’s mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Partner Marketing, Strategic Partner Management, Go-to-Market Execution, Marketing Enablement, Performance Analysis, Analytical Skills, Communication Skills, Project Management, Attention to Detail, Marketing Agreements, Data Analysis, Cross-Functional Collaboration, Marketing Strategy, Relationship Management, Campaign Management, ROI Analysis
ASSUMPTION: The interview process at Coursera is designed to assess the candidate’s skills, experience, and cultural fit, with a focus on strategic thinking, communication, and analytical skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management professionals, with a focus on data analysis and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: We are passionate about our mission to provide universal access to world-class learning
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected
- Bias towards action: We take initiative and drive results through a bias towards action and a focus on impact
Work Style:
- Collaborative: We work closely with cross-functional teams and external partners to achieve our goals
- Data-driven: We make decisions based on data and insights, continuously learning and improving our approach
- Adaptable: We embrace change and adapt to new circumstances quickly and effectively
Self-Assessment Questions:
- How do you align your marketing strategies with partners to achieve mutual business objectives?
- Can you provide an example of a time when you analyzed campaign performance data to inform and improve marketing strategies?
- How do you balance the need for strategic thinking with the ability to execute tactical tasks in a fast-paced environment?
ASSUMPTION: Coursera values candidates who are mission-driven, inclusive, and biased towards action, with a strong focus on collaboration, data-driven decision-making, and adaptability.
⚠️ Potential Challenges
- Managing relationships with multiple strategic partners and balancing their priorities with Coursera’s business objectives
- Keeping up with the latest trends and best practices in partner marketing and e-learning industry developments
- Navigating a fast-paced, performance-oriented environment and meeting aggressive business growth targets
- Working with cross-functional teams and external partners across different time zones and cultures
ASSUMPTION: The challenges associated with this role require strong communication, project management, and cultural competency skills to succeed in a global, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other partner marketing roles, this position places a greater emphasis on strategic partner management and global collaboration
- In the e-learning industry, Coursera is known for its high-quality content and partnerships with leading universities and industry leaders
- Career paths in partner marketing can lead to leadership roles within the marketing team or other functional areas within the company
ASSUMPTION: This role offers unique opportunities for candidates to work with high-profile partners and drive business growth in the rapidly evolving e-learning industry.
📝 Sample Projects
- Developing and executing a comprehensive co-marketing plan for a new university partner to launch a series of courses on Coursera
- Analyzing the performance of a joint marketing campaign with an industry partner and optimizing future collaborations based on insights gained
- Managing a partner market development fund to support joint marketing efforts and maximize ROI for both Coursera and the partner
ASSUMPTION: The sample projects listed are representative of the types of initiatives a Senior Partner Marketing Manager at Coursera might work on, with a focus on strategic planning, execution, and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current partner marketing landscape at Coursera and the key priorities for this role in the next 6-12 months?
- How does the Merchandising Team collaborate with other marketing teams and functional areas within Coursera to drive business growth?
- What are the most significant challenges facing Coursera in the partner marketing space, and how can this role help address them?
- How does Coursera support the professional development and growth of its employees, particularly in the Marketing and Communications team?
- What is the company’s approach to work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to Coursera’s mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on partner marketing, go-to-market strategies, and data analysis
- Prepare for interviews by researching Coursera’s mission, values, and recent projects, and practicing your responses to common interview questions
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
