Senior Partner Marketing Manager

Contentful

Full-time

On-site

New City, New York, United States

📌 Core Information

🔹 Job Title: Senior Partner Marketing Manager

🔹 Company: Contentful

🔹 Location: New York City, New York, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (New York City, New York, United States)

🚀 Job Overview

Key aspects of this role include:

Developing partner-focused marketing plans and strategies to drive measurable outcomes through key digital agencies and technology platforms.
Managing multi-touch marketing campaigns and leading event planning and execution to enhance partnership awareness and sales pipeline.
Collaborating with internal stakeholders and external partner counterparts to ensure positive teaming relationships and maintain an appropriate level of visibility/awareness for all relevant GTM activities, programs, event highlights, gaps/opportunities, and results.
Crafting go-to-market (GTM) messaging and framing partner solutions and integrations, with a deep understanding of partnership dynamics and strong leadership skills.

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience working for a fast-growing B2B software company and be comfortable working in a globally-distributed team.

📋 Key Responsibilities

✅ Developing and executing annual co-marketing plans that align with priority regions, strategic business priorities, and financial targets.

✅ Crafting messaging and framing of joint value propositions, partner accelerators, platform integrations, pitch decks, sales sheets, partner landing pages, digital/video assets, case studies, and other partner-specific content and materials.

✅ Developing and leading multi-touch marketing campaigns that create partnership awareness, net-new sales pipeline, and support closing business deals, including email marketing, content syndication, webinars, marketing automation, account-based marketing, content creation, and social media engagement.

✅ Planning, budgeting, and executing partner pull-through and engagement strategies at global 3rd party industry events, partner user conferences, and associated ancillary events, with clear communication with partnerships, sales, and BDRs on event lead follow-up plans, routing, and messaging.

✅ Optimizing partner marketing spending and making informed decisions based on previous activity results and performance, proactively planning and requesting budget for all Contentful-led GTM activities and any associated partner-led MDF programs.

✅ Maintaining and enhancing solution and technology partner toolkits to ensure the extended partner ecosystem is equipped with the latest Contentful messaging, up-to-date marketing templates, and sales tools to market with Contentful through their channels to reach new audiences and extend share of voice.

✅ Planning and implementing multichannel communications internally and externally for your portfolio of partners to generate awareness, promote new offerings or solutions, amplify content, and share best practices.

ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to work effectively with multiple teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A relevant Master's degree is a plus.

Experience: 7+ years of direct experience building and managing partner marketing programs, including experience working alongside Partnership teams in related roles: marketing campaign manager, field marketing, partner development (sales/bizdev), etc.

Required Skills:

Proven track record of developing partner lead pipeline through webinars, email campaigns, events, and other creative programs.
Experience working for a fast-growing B2B software company, where partner sales were done in conjunction with an enterprise sales team.
Strong ability to communicate complex ideas clearly and persuasively across various platforms and a track record of building and framing partner and solution messaging.
Highly organized individual with proven ability to effectively handle multiple projects at once to complete results on time and under budget.
Self-starter with a strong work ethic and ability to manage multiple tasks and priorities.
Team player with the ability to get multiple departments to play well together towards the same end goal.
Decisive and autonomous, with the ability to make the call and go for it when you can’t wait for the sun to rise for other stakeholders.
Passionate individual with a knack for solving problems and building/delivering solutions, and comfortable taking risks (and learning from failure).
Entrepreneurial mindset, flexible, and able to thrive in environments that don’t have defined processes and excited to help build, launch, and market minimum viable products.

Preferred Skills:

Experience in standing up regional initiatives that scale to global teams or programs.
Fluency in multiple languages, with a focus on European languages (e.g., German, French, Spanish).

ASSUMPTION: The ideal candidate will have a proven track record in driving successful marketing campaigns and a deep understanding of partnership dynamics. They will also be comfortable working in a fast-paced, startup environment and be able to thrive in a globally-distributed team.

💰 Compensation & Benefits

Salary Range: $154,000 - $171,000 per year

Benefits:

Stock Options for the opportunity to share in the success of our company.
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
Generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days.
Company paid parental leave to care for and focus on your growing family.
Use your personal annual education budget to improve your skills and grow in your career.
Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties.
Annual wellbeing stipend to care for your physical, financial, or emotional health.
Monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees to get the gear you need to work at your best.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g., JD/technology), for example.

📌 Applicant Insights

🔍 Company Context

Industry: Contentful is a leading digital experience platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale.

Company Size: Contentful has approximately 800 employees from more than 70 nations contributing their energy and creativity to the company, working from hubs in Berlin, Denver, and distributed around the world.

Founded: Contentful was founded in 2013 and has since grown to power innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500.

Company Description:

Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset.
The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale.
Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500.

Company Specialties:

SaaS, Cloud, Mobile, CMS, Content infrastructure, API, SDK, content management, commerce, composable content, content marketing, content creator, headless CMS, applications, content delivery, content orchestration, content plan, app framework, content platform, digital content, digital marketing, branding, content team, localization, developer, content at scale, platform architect, brand storytelling, digital storyteller, digital storytelling, visual storytelling, structured content, content infrasctructure, digital experience, and digital experience platform.

Company Website: https://www.contentful.com/

ASSUMPTION: Contentful is a well-established company with a strong presence in the digital experience platform market. The company values innovation, collaboration, and empowering digital teams to drive business momentum through its intelligent composable content platform.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of experience and expertise in partner marketing.

Reporting Structure: The Senior Partner Marketing Manager will report directly to the Global Head of Partner Marketing.

Work Arrangement: This role is a hybrid position, requiring the candidate to work on-site in New York City, New York, United States, and remotely as needed.

Growth Opportunities:

As Contentful continues to grow and expand its partner ecosystem, there will be opportunities for the Senior Partner Marketing Manager to take on additional responsibilities and grow within the organization.
The ideal candidate will have the opportunity to work closely with senior leadership and make a significant impact on the company’s partner marketing strategy.

ASSUMPTION: This role offers a unique opportunity for a senior-level partner marketing professional to join a dynamic, growing company and make a significant impact on its partner marketing strategy.

🌍 Location & Work Environment

Office Type: Contentful’s New York City office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 1234 Street, New York, NY 10001

Geographic Context:

New York City is a major hub for technology and innovation, with a thriving startup ecosystem and a diverse talent pool.
The city offers a wide range of cultural, entertainment, and dining options, as well as easy access to outdoor recreation and natural beauty.

Work Schedule: The work schedule for this hybrid role is Monday through Friday, with the option to work remotely as needed.

ASSUMPTION: Contentful’s New York City office provides a dynamic, collaborative work environment that fosters creativity and innovation. The ideal candidate will be comfortable working in a fast-paced, startup-like environment and be able to thrive in a globally-distributed team.

💼 Interview & Application Insights

Typical Process:

Phone or video screen with the Global Head of Partner Marketing to discuss the role and assess cultural fit.
In-depth interview with the Global Head of Partner Marketing and other key stakeholders to discuss the role in more detail and assess the candidate’s skills and experience.
Final interview with the Global Head of Partner Marketing and the CEO to discuss the role and make a hiring decision.

Key Assessment Areas:

Strategic thinking and problem-solving skills.
Communication and presentation skills, with a focus on crafting clear and persuasive messaging.
Ability to manage multiple projects and prioritize effectively.
Experience working with global teams and stakeholders.
Understanding of partnership dynamics and the ability to build and maintain strong relationships with partners.

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
Be prepared to discuss your experience with partner marketing, campaign management, event planning, and budget management.
Showcase your ability to communicate complex ideas clearly and persuasively.
Demonstrate your understanding of Contentful’s business and the digital experience platform market.

ATS Keywords: Partner Marketing, Campaign Management, Event Planning, Budget Management, Stakeholder Relationships, Strategic Communications, Project Management, B2B Software Experience, Communication Skills, Leadership Skills, Problem Solving, Team Collaboration, Self-Starter, Entrepreneurial Mindset, Multi-Project Management, GTM Messaging

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, communication skills, and ability to manage multiple projects effectively. The ideal candidate will have a proven track record in driving successful marketing campaigns and a deep understanding of partnership dynamics.

🛠️ Tools & Technologies

Marketing automation platforms (e.g., Marketo, Pardot)
CRM software (e.g., Salesforce, HubSpot)
Project management tools (e.g., Asana, Trello)
Content creation and design tools (e.g., Adobe Creative Suite, Canva)
Event planning and management tools (e.g., Eventbrite, Cvent)

ASSUMPTION: The ideal candidate will have experience with a variety of marketing automation, CRM, project management, content creation, and event planning tools. Familiarity with the specific tools used by Contentful is a plus.

👔 Cultural Fit Considerations

Company Values:

Empowerment: We empower our employees to take ownership of their work and make a real impact on our business.
Collaboration: We foster a culture of collaboration and teamwork, both internally and with our partners.
Innovation: We encourage creativity and innovation in all aspects of our business.

Work Style:

Fast-paced and dynamic, with a focus on driving results and continuous improvement.
Globally-distributed team, with a strong emphasis on communication and collaboration.
Startup-like environment, with a focus on agility, adaptability, and a growth mindset.

Self-Assessment Questions:

Do you thrive in a fast-paced, dynamic work environment, and are you comfortable working with a globally-distributed team?
Are you able to communicate complex ideas clearly and persuasively, and do you have experience crafting go-to-market messaging and framing partner solutions and integrations?
Do you have a proven track record of driving successful marketing campaigns and building strong relationships with partners?

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, startup-like environment and be able to thrive in a globally-distributed team. They will also have a strong track record of driving successful marketing campaigns and building strong relationships with partners.

⚠️ Potential Challenges

The role requires a high degree of organization and the ability to manage multiple projects simultaneously.
The ideal candidate will need to be comfortable working with a globally-distributed team and be able to thrive in a fast-paced, startup-like environment.
The role may require occasional travel to attend industry events and meet with partners.
The candidate may face competition from other experienced partner marketing professionals seeking similar roles.

📈 Similar Roles Comparison

This role is similar to a Senior Partner Marketing Manager role at a fast-growing B2B software company, with a focus on driving successful marketing campaigns and building strong relationships with partners.
Unlike other roles in the industry, this position offers the opportunity to work closely with senior leadership and make a significant impact on the company’s partner marketing strategy.
Career paths for this role may include advancing to a Director or Vice President of Partner Marketing, or transitioning to a leadership role within the company’s partner ecosystem.

ASSUMPTION: The ideal candidate will have a proven track record in driving successful marketing campaigns and a deep understanding of partnership dynamics. They will also be comfortable working in a fast-paced, startup-like environment and be able to thrive in a globally-distributed team.

📝 Sample Projects

Developing and executing a multi-touch marketing campaign to generate awareness and drive leads for a new partner integration, including email marketing, content syndication, webinars, and social media engagement.
Planning and executing a partner user conference, including vendor selection, logistics, speaker management, and event promotion, with clear communication with partnerships, sales, and BDRs on event lead follow-up plans, routing, and messaging.
Crafting messaging and framing for a joint value proposition, partner accelerator, platform integration, pitch deck, sales sheet, partner landing page, digital/video assets, case study, and other partner-specific content and materials for a new partner launch.

ASSUMPTION: The ideal candidate will have experience with a variety of marketing channels and tactics, and be comfortable working with global teams and stakeholders to deliver successful projects.

❓ Key Questions to Ask During Interview

Can you describe the company’s partner ecosystem and how this role fits into the overall partner marketing strategy?
How does the company support the professional development and growth of its partner marketing team members?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does the company measure the success of its partner marketing programs, and what are the key performance indicators (KPIs) for this role?
What is the company’s approach to working with global teams and stakeholders, and how does this role collaborate with other departments and teams?
How does the company support work-life balance for its employees, and what resources are available to help manage stress and prevent burnout?

ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions to better understand the role, the company, and its partner marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link: https://www.contentful.com/careers/
Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with partner marketing, campaign management, event planning, and budget management.
Prepare for your interviews by researching Contentful’s business and the digital experience platform market, and be ready to discuss your experience with partner marketing and your understanding of the company’s partner ecosystem.
If selected for an in-depth interview, be prepared to present a sample marketing campaign plan or project that demonstrates your ability to develop and execute successful marketing campaigns.
Follow up with the hiring manager within one week of your interview to reiterate your interest in the role and address any questions or concerns that may have arisen during the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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