📌 Core Information
🔹 Job Title: Senior Partner Marketing Manager
🔹 Company: Axonius
🔹 Location: Remote United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing co-marketing plans with strategic partners to generate channel pipeline for EMEA
- Managing demand generation campaigns, partner relationships, and enablement activities
- Collaborating closely with EMEA Sales, Channel Sales, and Marketing teams
- Proven experience working in a SaaS or cybersecurity business with distributors, reseller partners, and technology alliance partners
ASSUMPTION: This role requires a high level of cross-functional collaboration and strategic thinking to drive channel pipeline growth.
📋 Key Responsibilities
✅ Plan, execute, and analyze co-marketing demand generation campaigns to increase overall channel business, including webinars, digital campaigns, account-based marketing, and more
✅ Build and manage all marketing aspects of the EMEA partner strategy, including events and programs, in conjunction with broader sales and marketing goals
✅ Own the management and operations of the EMEA Axonius Partner Advisory Council (PAC), including planning, execution, and communication for the yearly summit
✅ Work closely with the Axonius sales team to identify and develop key strategic partners within target regions
✅ Generate partner-specific content to support strategic partners and improve overall program engagement and adoption
✅ Own the channel marketing communication strategy for all EMEA partners, including communication copywriting, planning, and analysis
✅ Develop To Partner and Through Partner enablement and promotional content by working closely with various departments such as Sales, Brand Marketing, and Product Marketing
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive channel marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: 5+ years of experience in channel/partner marketing, preferably in a SaaS or cybersecurity environment
Required Skills:
- Proven ability to plan and execute strategic campaigns with business partners
- Experience using marketing automation platforms and Salesforce.com
- Experience with a variety of demand generation approaches: digital, events, webinars, inbound, account-based marketing, etc.
- Highly self-motivated, accountable, proactive, and thoughtful with a strong attention to detail
- Ability and willingness to travel to support campaigns as needed
Preferred Skills:
- Experience in cybersecurity or SaaS
ASSUMPTION: Candidates with a strong background in channel marketing and relevant industry experience are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Senior Partner Marketing Manager role in the UK)
Benefits:
- Competitive benefits package
- Flexible working hours
- Remote work options
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Partner Marketing Manager role in the UK, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 501-1,000 employees (Medium-sized company, offering a mix of startup agility and enterprise resources)
Founded: 2017 (Relatively young company with a strong focus on innovation and growth)
Company Description:
- Transforms asset intelligence into intelligent action
- Covers the lifecycle of millions of assets for leading customers across industries and around the world
- Recognized as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune
Company Specialties:
- Cybersecurity Asset Management
- Asset Inventory
- IT Asset Visibility
- Security Policy Validation
- Cyber Hygiene
- Endpoint Management
- Incident Response
- Vulnerability Management
- Attack Surface Management
- Coverage Gap Discovery
- SaaS Security
- IT Asset Management
- Device Discovery
- CMDB Reconciliation
- SaaS Licensing and Spend
Company Website: https://www.axonius.com
ASSUMPTION: Axonius is a rapidly growing cybersecurity company that offers opportunities for career growth and development in a dynamic industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the VP of Marketing and works closely with EMEA Sales, Channel Sales, and Marketing teams
Work Arrangement: Remote OK (Flexible work arrangements with the option to work remotely)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on strategic projects and initiatives
- Chance to gain experience in a fast-growing cybersecurity company
ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote (With the option to work from home or a co-working space)
Office Location(s): Remote United Kingdom
Geographic Context:
- United Kingdom (Remote work allows for flexibility in location)
- Time Zone: Europe/London (Coordinated Universal Time, UTC)
- Locality: Remote United Kingdom (Flexible work arrangements)
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and convenience for candidates, allowing them to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the hiring manager
- Final interview with the VP of Marketing
Key Assessment Areas:
- Channel marketing experience and expertise
- Strategic thinking and planning skills
- Cross-functional collaboration and communication skills
- Attention to detail and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant channel marketing experience and achievements
- Prepare examples of successful channel marketing campaigns you've executed in the past
- Research Axonius and the cybersecurity industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Channel marketing, partner marketing, demand generation, co-marketing, strategic partnerships, EMEA, SaaS, cybersecurity
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the position.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Salesforce.com
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Candidates should have experience with marketing automation platforms and Salesforce.com, as well as proficiency in project management and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Accountability
- Continuous learning
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Results-driven and data-informed decision-making
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong attention to detail and a data-driven approach to decision-making?
- Are you able to adapt and pivot quickly in response to change?
ASSUMPTION: Candidates who are comfortable working in a dynamic, fast-paced environment and have a strong attention to detail are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced environment
- Keeping up with the latest trends and best practices in channel marketing
- Balancing strategic planning with tactical execution
- Working remotely and maintaining productivity and focus
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and maintain a strong work ethic in a remote work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Channel Marketing Manager or Senior Partner Marketing Manager in a SaaS or cybersecurity company
- Industry-specific context: Cybersecurity companies often require a strong understanding of the unique challenges and opportunities in the industry
- Career path comparison: This role can lead to leadership positions in channel marketing or other marketing functions within a company
ASSUMPTION: Candidates should have experience in channel marketing or a related field and be prepared to demonstrate their understanding of the cybersecurity industry.
📝 Sample Projects
- Developing and executing a co-marketing campaign with a strategic partner to generate channel pipeline
- Managing the Axonius Partner Advisory Council (PAC) summit, including planning, execution, and communication
- Creating partner-specific content to support strategic partners and improve overall program engagement and adoption
ASSUMPTION: Candidates should be prepared to provide examples of their experience in channel marketing, including successful campaigns and projects they've managed.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans for the EMEA region and how this role fits into those plans?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to remote work and work-life balance?
- How does the company measure the success of its channel marketing efforts, and what key performance indicators (KPIs) are most important?
- What is the company's culture like, and how does it support the success of its employees?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant channel marketing experience and achievements
- Prepare examples of successful channel marketing campaigns you've executed in the past
- Research Axonius and the cybersecurity industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
