📌 Core Information
🔹 Job Title: Senior Partner Marketing Manager – AWS & Strategic Alliances
🔹 Company: Drata
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading co-marketing efforts with Amazon Web Services (AWS) and other strategic partners
- Developing and executing integrated marketing strategies and campaigns
- Managing the end-to-end partner marketing lifecycle
- Collaborating across internal teams to ensure alignment and execution on partner initiatives
- Focusing on mid- and lower-funnel campaigns to drive pipeline and revenue growth
ASSUMPTION: This role requires a strategic mindset and a strong focus on data-driven results to succeed in a fast-paced, cross-functional environment.
📋 Key Responsibilities
✅ Lead AWS Co-Marketing & Strategic Partner Campaigns: Develop and execute integrated partner marketing strategies and campaigns in collaboration with AWS and other priority partners, including co-branded content, webinars, digital campaigns, and events.
✅ Own End-to-End Partner Marketing Lifecycle: Build and manage multi-touch campaigns—especially mid- and lower-funnel programs—that deliver against pipeline and revenue goals. Maintain a razor-sharp focus on ROI and funnel velocity.
✅ Performance & Attribution: Create campaign measurement frameworks and reporting dashboards to track KPIs, ROI, funnel contribution, and partner impact. Use data-driven insights to guide optimization and stakeholder reporting.
✅ Strategic Partner Ownership: Serve as the primary marketing lead for AWS and other key strategic and technology partners, ensuring messaging consistency, mutual value creation, and ongoing collaboration.
✅ MDF Strategy & Management: Lead the proposal, execution, and reporting of Market Development Funds (MDF) with AWS and applicable partners to maximize co-marketing investment.
✅ Cross-Functional Collaboration: Act as the connective tissue across internal stakeholders—including Revenue Marketing, PMM, BD, and Sales—to ensure alignment, visibility, and execution on partner initiatives.
✅ Stakeholder Communication: Provide clear and consistent updates to internal and external stakeholders, including AWS and other partner marketing teams. Present campaign plans and performance to senior leadership.
ASSUMPTION: This role requires strong communication and collaboration skills to work effectively with various internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience in B2B partner or field marketing, with specific experience working with or at AWS, and familiarity with the AWS Partner Network and MDF processes
Required Skills:
- Proven success in leading partner marketing campaigns across AWS and strategic technology partners, with a focus on mid and bottom-of-funnel outcomes
- Strategic mindset with the ability to balance long-term partner growth with short-term pipeline results
- Highly agile, organized, and effective in cross-functional environments with fast-moving priorities
- Deeply data-driven, with experience in campaign attribution, performance analysis, and reporting
- Outstanding communicator and collaborator, capable of aligning multiple internal and external stakeholders
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with AWS services and solutions
- Background in B2B tech marketing
ASSUMPTION: Candidates with experience in B2B tech marketing and familiarity with AWS services may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $118,800 - $183,400 USD per year (based on location tier)
Benefits:
- Healthcare: 90-100% paid premiums for medical, dental, and vision plans for employee and dependents + on demand health care concierge
- HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care, with up to a $600 annual employer contribution to the HSA plan (if enrolled in HSA medical plan)
- 100% paid short and long term disability plus life + AD&D benefits
- Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities
- Flexible Time Off: Flexible vacation policy for strong, fully charged batteries
- 16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child
- Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office
- 401K: Reach your financial goals while reducing your taxes
ASSUMPTION: The salary range provided is based on the company's tiered structure, which considers the cost of labor in the employee's geographic area.
📌 Applicant Insights
🔍 Company Context
Industry: Drata is a trust management platform that uses AI-driven automation to modernize governance, risk, and compliance, helping thousands of businesses develop a more secure, proactive, and risk-aware organization to continuously maintain trust with customers.
Company Size: Drata has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Drata was founded in 2020, making it a relatively new company with a strong focus on innovation and growth.
Company Description:
- Drata serves as the trust layer between great companies, helping them achieve continuous framework compliance for various standards such as SOC 2, ISO 27001, HIPAA, GDPR, and many more.
- The company uses AI-driven automation to streamline compliance processes, reducing costs and saving time for businesses.
- Drata is backed by prominent investors, including ICONIQ Growth, Alkeon, Salesforce Ventures, Notable Capital, Okta Ventures, SVCI, Cowboy Ventures, Leaders Fund, Basis Set Ventures, SV Angel, and many key industry leaders.
Company Specialties:
- Compliance
- Cybersecurity
- Automation
- SOC 2
- ISO 27001
- HIPAA
- PCI DSS
Company Website: https://drata.com
ASSUMPTION: Drata's focus on automation and continuous compliance makes it an attractive option for businesses looking to streamline their GRC processes.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in partner marketing.
Reporting Structure: The Senior Partner Marketing Manager will report directly to the Head of Revenue Marketing and work closely with various internal teams, including Product Marketing, Business Development, and Sales.
Work Arrangement: This role is remote-friendly, offering flexible hours and the option to work from home, with a $1,000 annual allowance to cover necessary business-related items for the home office.
Growth Opportunities:
- As Drata continues to grow, there may be opportunities for the Senior Partner Marketing Manager to take on additional responsibilities or move into a leadership role.
- The company's focus on innovation and automation may present unique growth opportunities as the platform evolves.
- Drata's mid-sized company environment provides ample opportunities for collaboration and learning from experienced team members.
ASSUMPTION: The Senior Partner Marketing Manager's growth opportunities will depend on the company's continued success and expansion.
🌍 Location & Work Environment
Office Type: Drata has a physical office in San Diego, CA, but this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): San Diego, CA
Geographic Context:
- The United States offers a large talent pool and a diverse range of industries, providing ample opportunities for collaboration and growth.
- The time zones covered by this role include America/New_York, allowing for effective collaboration with AWS and other strategic partners.
- The latitude and longitude for the San Diego office are approximately 32.7157° N, 117.1611° W.
Work Schedule: This role requires a standard full-time work schedule, with flexible hours and the option to work from home.
ASSUMPTION: The Senior Partner Marketing Manager's work schedule may vary depending on the needs of the role and the company's ongoing projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Revenue Marketing
- Background check and offer extension
Key Assessment Areas:
- Partner marketing expertise and experience with AWS
- Strategic mindset and ability to balance long-term growth with short-term results
- Data-driven approach to campaign attribution and performance analysis
- Strong communication and collaboration skills
- Alignment with Drata's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with AWS and other strategic partners, as well as your approach to partner marketing campaigns.
- Research Drata's company values and be ready to demonstrate how your personal values align with the company's mission and culture.
ATS Keywords: AWS, Partner Marketing, Strategic Alliances, Campaign Management, Data Analysis, Collaboration, Communication, Mid-Funnel Campaigns, Bottom-Funnel Campaigns, MDF Management, Stakeholder Communication, Agility, Organizational Skills
ASSUMPTION: Including relevant keywords from the job description in your resume and application materials can help ensure that your application is seen by the right people.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- AWS Partner Network and MDF processes
- Campaign performance analysis tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Senior Partner Marketing Manager may need to use various tools and technologies to effectively manage partner marketing campaigns and collaborate with internal teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Drata prioritizes the needs and success of its customers above all else.
- Innovative: The company fosters a culture of continuous learning and improvement.
- Collaborative: Drata encourages open communication and teamwork to achieve common goals.
Work Style:
- Agile: The company values adaptability and flexibility in the face of changing priorities and market conditions.
- Data-driven: Drata makes decisions based on data and analytics to optimize performance and outcomes.
- Customer-focused: The company prioritizes the needs and success of its customers above all else.
Self-Assessment Questions:
- How do your personal values align with Drata's company values, particularly in the areas of customer-centricity, innovation, and collaboration?
- Are you comfortable working in a fast-paced, cross-functional environment with changing priorities?
- Do you have a strong data-driven mindset, and how do you approach decision-making based on data and analytics?
ASSUMPTION: Candidates who can demonstrate a strong fit with Drata's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple partner relationships and campaigns simultaneously may require strong organizational skills and time management.
- Working with AWS and other strategic partners may involve complex processes and requirements, requiring a deep understanding of their respective ecosystems.
- Balancing long-term partner growth with short-term pipeline results may present unique challenges in prioritizing and executing campaigns.
- The remote-friendly work arrangement may require self-motivation and discipline to maintain productivity and focus outside of a traditional office environment.
ASSUMPTION: The Senior Partner Marketing Manager must be prepared to overcome these challenges and adapt to the unique demands of the role.
📈 Similar Roles Comparison
- Compared to other partner marketing roles, this position places a strong emphasis on mid- and lower-funnel campaigns, requiring a deep understanding of pipeline and revenue generation strategies.
- Drata's focus on automation and continuous compliance sets it apart from other companies in the GRC space, offering unique opportunities for innovation and growth.
- As a senior-level role, this position offers significant growth opportunities and the potential to take on additional responsibilities as the company expands.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other partner marketing positions in the industry.
📝 Sample Projects
- Developing and executing a co-branded webinar series with AWS to educate customers on the benefits of using Drata's platform in conjunction with AWS services
- Creating a targeted email campaign to promote Drata's integration with a strategic technology partner, driving awareness and adoption among mutual customers
- Managing the MDF process with AWS to maximize co-marketing investment and optimize campaign performance
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Partner Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current partner marketing landscape at Drata and how this role fits into the company's overall go-to-market strategy?
- How does Drata collaborate with AWS and other strategic partners to ensure consistent messaging and mutual value creation?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
- How does Drata support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how does that manifest in this remote-friendly role?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role, with a particular focus on your experience with AWS and partner marketing campaigns
- Write a cover letter that demonstrates your understanding of Drata's mission and how your skills and experience make you a strong fit for this role
- If applicable, prepare examples or case studies that showcase your success in partner marketing campaigns and your ability to drive pipeline and revenue growth
- Follow up with the Drata HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
