Senior Partner Marketing Manager – Operations & Strategic Partners

Senior Partner Marketing Manager – Operations & Strategic Partners at Snowflake ## 📌 Core Information 🔹 **Job Title:** Senior Partner Marketing Manager – Operations & Strategic Partners 🔹 **Company:** Snowflake 🔹 **Location:** San Mateo, California, United States 🔹 **Job Type:** Full-time 🔹 **Category:** Affiliate Marketing, Partner & Channel Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview As the Senior Partner Marketing Manager at Snowflake, you will play a critical role in scaling the company's partner ecosystem. This position is responsible for managing partner marketing operations to drive efficiency, programming, and messaging across Snowflake's diverse partner network. Additionally, you will oversee a select group of strategic technology partners, developing joint marketing strategies to raise brand awareness and generate demand. **ASSUMPTION:** The Senior Partner Marketing Manager position is a senior-level role focused on optimizing partner marketing processes and elevating Snowflake's strategic technology partnerships. This is a key position within the company's go-to-market strategy, reflecting the importance of the partner ecosystem to Snowflake's growth. --- ### 📋 Key Responsibilities ✅ Own and optimize the Snowflake Partner Portal, ensuring partners have access to self-serve marketing assets, enablement resources, and GTM playbooks ✅ Oversee and streamline market development funds (MDF) operations, tracking fund distribution and ROI ✅ Drive Snowflake's online partner presence, maintaining accurate and compelling representation of the partner ecosystem ✅ Collaborate with field marketing and demand generation teams to enable partners to leverage Snowflake's marketing tools and co-marketing opportunities ✅ Identify opportunities to automate and scale partner marketing operations, reducing friction and increasing partner engagement ✅ Own and execute joint marketing strategies for a select group of strategic technology partners (e.g., Salesforce, ServiceNow, NVIDIA) ✅ Work closely with partner alliances, sales, and product marketing teams to align messaging and positioning for joint solutions ✅ Track and optimize the impact of strategic partner marketing initiatives using KPIs and data-driven insights **ASSUMPTION:** The key responsibilities cover a wide range of partner marketing activities, including portal management, MDF operations, digital presence, cross-functional collaboration, operational optimization, strategic partner management, and performance tracking. This reflects the breadth of the role in driving the success of Snowflake's partner ecosystem. --- ### 🎯 Required Qualifications **Education:** Bachelor's degree in Marketing, Business, or a related field **Experience:** 7+ years of experience in partner marketing, alliances, marketing operations, or go-to-market roles, preferably in SaaS, cloud, AI, or data ecosystems **Skills:** Understanding of partner marketing infrastructure, strategic thinking, tactical execution, relationship management, communication, bias for action, and experience with strategic technology partnerships **ASSUMPTION:** The required qualifications indicate that Snowflake is seeking an experienced marketing professional with a proven track record in partner marketing and a deep understanding of the SaaS, cloud, AI, and data ecosystems. The combination of strategic and operational skills, as well as the ability to collaborate cross-functionally, are essential for success in this role. --- ### 💰 Compensation & Benefits **Salary Range:** The estimated base salary range for this role is $147,000 - $204,700. **Benefits:** Snowflake offers a competitive benefits package, including medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits. **Industry Comparison:** The provided salary range is competitive for a senior-level partner marketing role in the technology industry, particularly in the San Francisco Bay Area. **ASSUMPTION:** The salary range is in line with industry standards for a Senior Partner Marketing Manager position at a high-growth, enterprise-focused SaaS company like Snowflake in the San Mateo, California area. The comprehensive benefits package is also typical for a leading technology company. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** Snowflake is a rapidly growing cloud data platform company that has emerged as a leader in the AI and data analytics space. The company has experienced significant market traction and is well-positioned to continue its growth trajectory. **Company Size:** Snowflake is a large, well-funded technology company with over 6,000 employees globally. **Company Stage:** Snowflake is in a high-growth phase, having recently gone public and continuing to expand its product offerings and customer base. **ASSUMPTION:** Snowflake is a well-established and successful cloud data and analytics company, with a strong market position and significant resources to invest in its partner ecosystem. The company's growth stage indicates that this is an exciting time to join and contribute to its continued expansion. --- ### 📊 Role Analysis **Career Level:** This is a senior-level role, requiring extensive experience in partner marketing and go-to-market strategy. **Reporting Structure:** The Senior Partner Marketing Manager will likely report to a Director or VP of Partner Marketing or Alliances. **Team Size/Composition:** The partner marketing team at Snowflake is likely a mid-sized to large function, with the Senior Partner Marketing Manager overseeing a team of junior and mid-level partner marketing professionals. **Growth Opportunities:** This role presents opportunities for career advancement within the partner marketing or broader marketing organization, as well as potential cross-functional growth into alliance management or other go-to-market functions. **ASSUMPTION:** The Senior Partner Marketing Manager position is a senior-level role with significant responsibility and visibility within the organization. The role provides opportunities for career growth and development, both within the partner marketing function and potentially across other go-to-market disciplines. --- ### 🌍 Location & Work Environment **Office Type:** This position is based in Snowflake's San Mateo, California office, with the potential for a hybrid work model. **Geographic Context:** San Mateo is part of the San Francisco Bay Area, a major technology hub with a high cost of living but abundant industry resources and talent. **Work Schedule:** The work schedule is likely to be full-time, with a focus on driving results and meeting strategic business objectives. **Regional Considerations:** The San Francisco Bay Area is a diverse and cosmopolitan region, offering a vibrant culture and access to a large pool of technology professionals. **ASSUMPTION:** The Senior Partner Marketing Manager role is based in Snowflake's San Mateo office, which is situated in the heart of the San Francisco Bay Area technology ecosystem. The work environment is likely to be fast-paced and dynamic, reflecting the company's growth phase and the importance of the partner marketing function to its success. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process for this role may include an initial phone/video screening, followed by a series of in-person or virtual interviews with the hiring manager, cross-functional stakeholders, and potentially a panel or group interview. **Key Assessment Areas:** Snowflake will likely evaluate the candidate's strategic planning abilities, operational expertise, cross-functional collaboration skills, and data-driven decision-making capabilities. **Application Tips:** Applicants should highlight their experience in managing partner marketing programs, driving operational efficiency, and developing successful strategic partnerships. Quantifiable achievements and examples of impact will be highly valued. **ATS Keywords:** Relevant keywords to include in applications may include "partner marketing", "marketing operations", "strategic partnerships", "channel marketing", "alliance management", "SaaS", "cloud", "data", and "analytics". **ASSUMPTION:** The interview process and application evaluation for this role will focus on assessing the candidate's suitability based on their demonstrated expertise in partner marketing, operational excellence, strategic thinking, and ability to drive cross-functional collaboration. Highlighting relevant achievements and industry keywords will be important for passing initial applicant tracking system (ATS) screenings. --- ### 🛠️ Tools & Technologies The Senior Partner Marketing Manager at Snowflake may be expected to have experience or familiarity with the following tools and technologies: - Partner relationship management (PRM) platforms - Marketing automation and campaign management tools - Customer relationship management (CRM) systems - Data analytics and performance tracking software - Content management and digital asset management platforms - Project management and collaboration tools **ASSUMPTION:** While the job description does not explicitly list all the tools and technologies the Senior Partner Marketing Manager will use, these are common platforms and software commonly employed in partner marketing roles within the technology industry. --- ### 👔 Cultural Fit Considerations **Company Values:** Snowflake's culture values innovation, teamwork, customer focus, and a relentless pursuit of excellence. The company is known for its data-driven decision-making and commitment to delivering high-quality solutions. **Work Style:** The work environment at Snowflake is likely fast-paced, collaborative, and focused on driving results. The ideal candidate will thrive in a dynamic, cross-functional setting and demonstrate a bias for action. **Self-Assessment:** Applicants should assess their ability to think strategically, execute tactically, manage multiple priorities, and build strong relationships with both internal and external stakeholders. **ASSUMPTION:** Based on the company's industry position, growth stage, and the requirements of the Senior Partner Marketing Manager role, the work culture at Snowflake is likely to be fast-paced, data-driven, and focused on delivering value to customers through effective partner collaboration. --- ### ⚠️ Potential Challenges The Senior Partner Marketing Manager at Snowflake may face the following potential challenges: - Balancing the needs and priorities of a diverse partner ecosystem - Streamlining and automating partner marketing operations at scale - Aligning messaging and positioning across multiple strategic technology partnerships - Demonstrating the impact and ROI of partner marketing initiatives **ASSUMPTION:** The broad scope of responsibilities, the need to manage a wide range of partner relationships, and the requirement to continuously optimize operations and measure performance may present some challenges for the Senior Partner Marketing Manager. However, these are typical of senior-level marketing roles in high-growth technology companies. --- ### 📈 Similar Roles Comparison The Senior Partner Marketing Manager role at Snowflake is similar to other senior-level partner marketing or alliance management positions in the technology industry, such as: - Partner Marketing Manager at a leading SaaS or cloud platform company - Alliance Manager at a large enterprise software or IT services firm - Channel Marketing Manager at a B2B software or hardware manufacturer These roles typically involve developing and executing partner marketing strategies, managing partner relationships and programs, and driving operational efficiency to scale partner engagement and impact. **ASSUMPTION:** The Senior Partner Marketing Manager role at Snowflake shares common responsibilities and required skills with similar senior-level partner marketing and alliance management positions in the technology sector, particularly at other high-growth SaaS or cloud-based companies. --- ### 📝 Sample Projects As the Senior Partner Marketing Manager at Snowflake, you may work on projects such as: - Launching a new Snowflake Partner Portal to streamline self-service marketing and enablement resources - Revamping the MDF program to improve fund distribution, tracking, and ROI measurement - Developing a joint marketing campaign with a strategic technology partner like Salesforce or ServiceNow - Automating partner onboarding and engagement workflows to increase efficiency and scale - Analyzing partner performance data to identify opportunities for program optimization **ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are representative of the types of initiatives a Senior Partner Marketing Manager may undertake to drive the success of Snowflake's partner ecosystem. --- ### ❓ Key Questions to Ask During Interview Here are some key questions candidates should consider asking during the interview process: 1. Can you provide more details about Snowflake's partner ecosystem and the role it plays in the company's overall go-to-market strategy? 2. What are the primary metrics and KPIs used to measure the success of the partner marketing function, and how will my performance be evaluated? 3. How do you envision the Senior Partner Marketing Manager collaborating with other cross-functional teams, such as sales, product marketing, and demand generation? 4. What are the biggest challenges and opportunities you foresee for the partner marketing team in the next 12-24 months? 5. Can you share examples of successful joint marketing campaigns that Snowflake has executed with its strategic technology partners? 6. What professional development and growth opportunities are available for the Senior Partner Marketing Manager role within the organization? **ASSUMPTION:** These questions are designed to help candidates better understand the strategic importance of the partner ecosystem, the key performance indicators, cross-functional collaboration, current challenges and opportunities, successful partner marketing initiatives, and potential career development paths. These are standard questions for a senior-level role of this nature. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To pursue this opportunity effectively, applicants should: 1. Thoroughly review the job description and required qualifications to assess their fit for the role. 2. Tailor their resume and cover letter to highlight relevant partner marketing experience, strategic thinking, and operational expertise. 3. Leverage industry keywords identified in the "ATS Keywords" section to optimize their application for applicant tracking systems. 4. Prepare thoughtful questions to ask during the interview process, drawing from the "Key Questions to Ask" section. 5. Research Snowflake's industry position, company culture, and growth trajectory to demonstrate their alignment with the organization's goals. 6. Be prepared to discuss their ability to thrive in a fast-paced, collaborative, and data-driven work environment.