Senior Partnerships Growth Marketer

📌 Core Information

🔹 Job Title: Senior Partnerships Growth Marketer

🔹 Company: Freetrade

🔹 Location: London

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and scaling the affiliate program to drive efficient user acquisition.
• Leading a refreshed influencer marketing strategy to drive measurable results.
• Identifying, negotiating, and activating co-marketing partnerships with aligned consumer brands.
• Supporting commercial partnership development and data-driven performance optimization.

ASSUMPTION: This role requires a strategic mindset, strong commercial acumen, and a data-driven approach to performance optimization.

📋 Key Responsibilities

✅ Affiliate Program Management & Growth: Design, manage, and optimize the affiliate program to drive efficient user acquisition. Identify top-performing affiliates, ensure timely performance reporting, and grow the channel through structured testing and outreach.

✅ Influencer Strategy Leadership: Build and lead the refreshed influencer marketing strategy – from defining the right creators and platforms to working closely with creators on compliant, engaging campaigns that drive measurable results.

✅ Brand Partnerships: Identify, negotiate, and activate co-marketing partnerships with aligned consumer brands that share the company's mission. Develop go-to-market strategies with partners, managing end-to-end execution and post-campaign analysis.

✅ Commercial Partnership Support: Collaborate with the broader team to assess and support new commercial opportunities, including financial service integrations, media partnerships, and product-aligned distribution deals.

✅ Data-Driven Performance Optimization: Monitor and analyze partner and campaign performance using web and app analytics, identifying opportunities to improve partner quality, audience targeting, and return on spend.

✅ Cross-Functional Collaboration: Work closely with marketing teams to ensure partner-led activities are well-integrated into broader growth efforts and meet regulatory standards.

✅ Experimentation & Iteration: Develop hypotheses and run experiments across affiliate and influencer channels to uncover new, scalable growth tactics. Foster a culture of continuous improvement and channel diversification.

✅ Budget Ownership: Own and manage the affiliate and influencer budget, optimizing for ROI and scaling spend across high-performing partnerships.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams to achieve strategic objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 4-6 years in performance or growth marketing, with a strong focus on partnerships, affiliate marketing, and influencer-led acquisition.

Required Skills:

• Proven ability to scale affiliate programs.
• Experience managing influencer marketing programs end-to-end.
• Strong commercial judgment with the ability to assess partnership opportunities.
• Data-driven mindset with experience analyzing partner performance and campaign metrics.
• Ability to design and execute experiments to validate new acquisition tactics.
• Strong cross-functional collaboration skills with experience working alongside compliance, legal, marketing, and content teams.

Preferred Skills:

• Experience in B2C tech or fintech, ideally within a regulated environment.
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in B2C tech or fintech, particularly within a regulated environment, will have a strong understanding of the industry and its unique challenges.

💰 Compensation & Benefits

Salary Range: £52,000 - £72,000 / year

Benefits:

• Competitive salary
• Holidays
• Enhanced pension
• Group Life Insurance
• Private Health Insurance
• Income Protection Cover
• Enhanced parental leave
• Flexibility for those who need it
• Learning & Development
• Cycle to Work scheme
• Paid Sick Leave

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a senior role in marketing within the tech or fintech sector in London.

📌 Applicant Insights 🔍 Company Context

Industry: Freetrade operates in the Software Development industry, focusing on investing and wealth management solutions.

Company Size: Freetrade is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: Freetrade was founded in 2017 and has since grown to become a leading player in the investment and wealth management space.

Company Description:

• Freetrade is an award-winning app that makes investing simple and free.
• The company offers a wide range of investment products, including stocks, bonds, ETFs, and mutual funds.
• Freetrade is committed to providing an exceptional user experience and fostering a culture of innovation and continuous improvement.

Company Specialties:

• Investing
• Stocks
• Bonds
• ETFs
• Mobile apps
• Content
• Social media
• iOS
• Android
• Engineering
• Software engineering
• Mobile apps
• Mobile engineering
• Wealth
• Zero fee investing
• Freetrade
• Finance
• Money
• ISA
• Personal finance

Company Website: https://freetrade.io/

ASSUMPTION: Freetrade's focus on innovation, user experience, and continuous improvement creates an exciting and dynamic work environment.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in growth marketing and partnership development.

Reporting Structure: The Senior Partnerships Growth Marketer will report directly to the Head of Marketing or a similar role.

Work Arrangement: This role is on-site, with the expectation of working from the Freetrade office in London for four days a week, with one day of remote work.

Growth Opportunities:

• As Freetrade continues to grow, there will be opportunities for the Senior Partnerships Growth Marketer to take on additional responsibilities and advance their career within the marketing team.
• The successful candidate will have the opportunity to work closely with senior leadership and influence the company's growth strategy.
• Freetrade's acquisition by the IG Group provides additional opportunities for career growth and development within the broader organization.

ASSUMPTION: The Senior Partnerships Growth Marketer role offers significant growth potential, both within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Freetrade's London office is located in the trendy Shoreditch neighborhood, providing a vibrant and creative work environment.

Office Location(s): The Truman Brewery, 91 Brick Lane, London, England E1 6QR, GB

Geographic Context:

• London is a global hub for finance, technology, and innovation, providing ample opportunities for networking and professional development.
• The Shoreditch neighborhood is known for its vibrant arts and culture scene, as well as its diverse range of restaurants, cafes, and bars.
• Freetrade's office is conveniently located near public transportation, making it easily accessible for employees.

Work Schedule: The Senior Partnerships Growth Markarter role follows a standard full-time work schedule, with the expectation of working from the office for four days a week and one day remotely.

ASSUMPTION: Freetrade's office provides a collaborative and creative work environment that fosters innovation and productivity.

💼 Interview & Application Insights

Typical Process:

• Initial interview with a Talent Specialist to assess cultural fit and basic qualifications.
• Hiring Manager interview to discuss skills, experience, and strategic thinking.
• Task Presentation to demonstrate problem-solving skills and strategic approach to partnership growth.
• Executive interview with stakeholders to assess cultural fit and alignment with company values.

Key Assessment Areas:

• Strategic thinking and approach to partnership growth.
• Data-driven mindset and ability to analyze partner performance.
• Strong commercial acumen and negotiation skills.
• Effective communication and collaboration skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Freetrade's mission and values in your application materials.
• Prepare for the task presentation by developing a well-structured and data-driven approach to partnership growth.
• Research Freetrade's competitors and industry trends to showcase your knowledge and insights during the interview process.

ATS Keywords: Affiliate marketing, influencer marketing, partnership development, strategic growth, data-driven optimization, commercial acumen, cross-functional collaboration, marketing strategy

ASSUMPTION: Freetrade's interview process is designed to assess the candidate's strategic thinking, data-driven mindset, and cultural fit with the company's values.

🛠️ Tools & Technologies

• Google Analytics
• Mixpanel
• Branch
• Social media platforms (e.g., Instagram, TikTok, YouTube)
• Affiliate marketing platforms (e.g., CJ Affiliate, Awin)
• Influencer marketing platforms (e.g., Grin, AspireIQ)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Senior Partnerships Growth Marketer will be expected to have proficiency in relevant marketing and project management tools, as well as a strong understanding of the tech stack used by Freetrade and its partners.

👔 Cultural Fit Considerations

Company Values:

• Honesty: Freetrade values transparency, integrity, and open communication in all aspects of its business.
• Focus: Freetrade is committed to delivering exceptional results and continuously improving its products and services.
• Grit: Freetrade's team is passionate, determined, and resilient in the face of challenges and setbacks.

Work Style:

• Collaborative: Freetrade fosters a culture of teamwork and cross-functional collaboration.
• Data-driven: Freetrade uses data and analytics to inform decision-making and optimize performance.
• Agile: Freetrade embraces a test-and-learn approach to product development and marketing.

Self-Assessment Questions:

• How do you align with Freetrade's values of honesty, focus, and grit?
• How comfortable are you working in a fast-paced, dynamic environment with a strong focus on data-driven decision-making?
• How do you approach collaboration and cross-functional teamwork, particularly when working with diverse stakeholders?

ASSUMPTION: Candidates who demonstrate a strong alignment with Freetrade's values and work style will be well-positioned for success in the Senior Partnerships Growth Marketer role.

⚠️ Potential Challenges

• The Senior Partnerships Growth Marketer role requires a high level of autonomy and the ability to manage multiple priorities and projects simultaneously.
• Freetrade's fast-paced growth and dynamic work environment can present challenges for candidates who prefer a more structured or predictable work environment.
• The role may require occasional travel to meet with partners and attend industry events.
• The competitive nature of the affiliate marketing and influencer marketing landscapes can present challenges in identifying and securing high-quality partnerships.

ASSUMPTION: Candidates who are proactive, organized, and adaptable will be well-equipped to overcome the challenges associated with this role.

📈 Similar Roles Comparison

• The Senior Partnerships Growth Marketer role at Freetrade differs from similar roles at other companies in its focus on driving growth and profitability through strategic partnerships and data-driven optimization.
• Freetrade's acquisition by the IG Group provides additional opportunities for career growth and development within the broader organization, setting it apart from other companies in the industry.
• The Senior Partnerships Growth Marketer role at Freetrade offers a unique blend of strategic, commercial, and data-driven responsibilities, making it an attractive opportunity for candidates with a diverse skill set.

ASSUMPTION: The Senior Partnerships Growth Marketer role at Freetrade offers a unique combination of strategic, commercial, and data-driven responsibilities, making it an attractive opportunity for candidates with a diverse skill set.

📝 Sample Projects

• Developing and executing a comprehensive affiliate marketing strategy to drive user acquisition and optimize return on investment.
• Identifying and securing high-impact brand partnerships that align with Freetrade's mission and values, and developing go-to-market strategies to maximize their impact.
• Conducting a comprehensive analysis of Freetrade's influencer marketing program and developing a data-driven strategy to optimize performance and drive measurable results.

ASSUMPTION: The Senior Partnerships Growth Marketer role at Freetrade offers a wide range of projects and initiatives, providing candidates with the opportunity to make a significant impact on the company's growth and success.

❓ Key Questions to Ask During Interview

• How does this role fit into Freetrade's overall growth strategy, and what are the key priorities for the first 90 days?
• How does Freetrade approach cross-functional collaboration, and what are the key stakeholders for this role?
• How does Freetrade support the professional development and growth of its employees, particularly in the marketing team?
• What are the key challenges facing the marketing team in the next 12-24 months, and how can this role contribute to addressing them?
• How does Freetrade measure the success of its partnership and influencer marketing efforts, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your understanding of Freetrade's business and growth strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Freetrade's mission and values.
• Prepare for the task presentation by developing a well-structured and data-driven approach to partnership growth, showcasing your strategic thinking and problem-solving skills.
• Research Freetrade's competitors and industry trends to showcase your knowledge and insights during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.