Senior Performance Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Performance Marketing Analyst

🔹 Company: RVO Health

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Hybrid (3 days in-office, Tue-Wed-Thu)

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Analyzing and optimizing marketing performance across various channels
• Driving data-driven decision-making to elevate marketing strategies
• Collaborating with cross-functional teams to enhance marketing impact
• Reporting on performance to senior management and stakeholders

ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and the ability to communicate complex data insights effectively.

📋 Key Responsibilities

✅ Develop and maintain comprehensive reporting systems to track KPIs and metrics, generating regular, actionable insights into channel performance, campaign effectiveness, and overall marketing impact

✅ Monitor and analyze performance across various marketing channels to identify trends and optimize strategies, collaborating with the Lifecycle Marketing team to enhance channel impact on acquisition, engagement, and revenue goals

✅ Analyze user data to identify insights and key behaviors across their journey, utilizing data modeling methodologies to evaluate cross-channel performance and isolate growth opportunities and trends

✅ Create and enhance goal setting and forecasting models to better predict initiative-level impact and track pace toward annual goals

✅ Design and implement metrics to measure the long-term value of known users and impact of marketing initiatives, analyzing customer lifetime value (CLV), retention rates, and other key indicators to inform strategic decisions and optimize marketing investments for sustained growth

✅ Utilize incrementality and holdout methodologies to measure the true impact of marketing campaigns, partnering with Lifecycle Marketing to design experiments to isolate the effects of marketing activities, providing actionable insights to optimize strategy and budget allocation

✅ Collaborate across product, acquisition, audience development, and editorial teams to identify impactful opportunities to drive acquisition, engagement, and revenue growth

✅ Prepare and present detailed reports and recommendations on marketing performance to senior management and stakeholders, providing clear insights and actionable recommendations

ASSUMPTION: This role requires strong analytical skills, proficiency in data analysis tools, and the ability to effectively communicate complex data insights to both technical and non-technical stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Statistics, Mathematics, Economics, or a similar quantitative discipline)

Experience: 2+ years of experience in Marketing Analytics, with a track record of influencing strategy

Required Skills:

• Expert proficiency with SQL, experience with Looker a plus
• Knowledge of standard attribution methodologies for core digital channels including website, email, and social media
• Experience with Python and/or R
• Experience with A/B test strategies, multivariate test strategies, and test planning
• Experience with incrementality and hold methodologies
• Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI)
• Knowledge of marketing automation platforms (e.g., Marketo, HubSpot)

ASSUMPTION: Candidates should have a strong foundation in statistical analysis and be comfortable working with large datasets to derive meaningful insights.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on experience and location)

Benefits:

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare & Wellness

Company Size: 1,001-5,000 employees

Founded: 2022

Company Description:

• RVO Health is a new healthcare platform focused on building relationships with people throughout their health and wellness journey
• The company owns and operates the largest health and wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health and wellbeing
• RVO Health was created by joining teams from Red Ventures and UnitedHealth Group’s Optum Health

Company Specialties:

• Healthline Media (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy)
• Healthgrades
• FindCare and PlateJoy
• Optum Perks, Optum Store, and virtual coaching platforms (Real Appeal, Wellness Coaching, and QuitForLife)

Company Website: https://rvohealth.com/

ASSUMPTION: RVO Health's extensive portfolio of digital media brands, services, and technologies enables it to provide comprehensive health and wellness solutions to a wide audience.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Manager, Marketing Performance Analytics

Work Arrangement: Hybrid (3 days in-office, Tue-Wed-Thu)

Growth Opportunities:

• Potential career progression into senior or management roles within the marketing analytics team
• Opportunities to work on high-impact projects and drive business growth
• Chance to gain experience in a fast-growing healthcare technology company

ASSUMPTION: This role offers a unique opportunity to work at the intersection of data analysis, marketing strategy, and business growth in the rapidly evolving healthcare industry.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in-office, Tue-Wed-Thu)

Office Location(s): 1101 Red Ventures Dr, Fort Mill, SC 29707, United States

Geographic Context:

• Charlotte, North Carolina, is the largest city in the state and the 17th-most populous city in the United States
• The city is known for its diverse economy, with significant sectors including finance, energy, and healthcare
• Charlotte has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, 40 hours per week, with flexible remote work options on Mondays and Fridays

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the marketing performance analytics team
• Final interview with the senior manager or director
• Background check and offer extension

Key Assessment Areas:

• Data analysis and interpretation skills
• Marketing strategy and channel optimization knowledge
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with RVO Health's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing analytics experience
• Be ready to discuss your approach to data-driven decision-making and marketing strategy optimization
• Research RVO Health's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Marketing Analytics, Performance Marketing, Data Analysis, SQL, Python, R, A/B Testing, Multivariate Testing, Incrementality, Marketing Strategy, Data-Driven Decision Making, Hybrid Work, Charlotte, North Carolina

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, marketing analytics experience, and cultural fit with RVO Health's mission and values.

🛠️ Tools & Technologies

• SQL
• Looker
• Python
• R
• Excel
• Power BI or Tableau (for data visualization)
• Marketing automation platforms (e.g., Marketo, HubSpot)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing analytics and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Put People First
• Act with Integrity
• Embrace Change
• Collaborate to Win
• Pursue Growth

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change
• Results-focused and action-oriented
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you have a strong foundation in statistical analysis and are comfortable working with large datasets to derive meaningful insights?
• Are you able to effectively communicate complex data insights to both technical and non-technical stakeholders?
• Do you thrive in a fast-paced, collaborative environment and enjoy working on high-impact projects?
• Are you comfortable with a hybrid work arrangement, balancing in-office collaboration and remote flexibility?

ASSUMPTION: RVO Health values candidates who are passionate about data-driven decision-making, collaborative teamwork, and continuous learning and growth.

⚠️ Potential Challenges

• Working with large datasets and complex data analysis tools may require a steep learning curve
• Balancing the demands of multiple marketing channels and stakeholders may be challenging
• Adapting to a fast-paced, evolving work environment may require flexibility and resilience
• Navigating a hybrid work arrangement may present unique challenges and require strong time management skills

ASSUMPTION: These challenges can be overcome with a strong foundation in data analysis, effective communication skills, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analytics Manager or Senior Marketing Analyst, but with a stronger focus on performance marketing and channel optimization
• Unlike other marketing analytics roles, this position requires a solid understanding of incrementality and holdout methodologies to measure the true impact of marketing campaigns
• Career progression in this role may lead to senior or management positions within the marketing analytics team or related fields

ASSUMPTION: This role offers a unique opportunity to work at the intersection of data analysis, marketing strategy, and business growth in the rapidly evolving healthcare industry.

📝 Sample Projects

• Analyzing user data to identify trends and optimize marketing strategies for a specific healthcare product or service
• Designing and implementing A/B tests to isolate the effects of marketing activities and optimize campaign performance
• Developing and maintaining comprehensive reporting systems to track KPIs and metrics, generating regular, actionable insights into channel performance, campaign effectiveness, and overall marketing impact

ASSUMPTION: These sample projects illustrate the data-driven, strategic approach required to succeed in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the marketing performance analytics team?
• How does this role collaborate with other teams within RVO Health, such as product, acquisition, audience development, and editorial teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does RVO Health support the professional development and growth of its employees?
• What are the key challenges facing the marketing performance analytics team, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, team dynamics, and company culture, while also providing valuable insights into the position's responsibilities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing analytics experience
• Research RVO Health's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.