📌 Core Information
🔹 Job Title: Senior Performance Marketing Analyst
🔹 Company: RVO Health
🔹 Location: New York, NY, USA
🔹 Job Type: Hybrid (3 days in-office, Tue-Wed-Thu)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-Senior level (2+ years in Marketing Analytics)
🔹 Remote Status: Hybrid (Remote Mondays and Fridays)
🚀 Job Overview
Key aspects of this role include:
- Analyzing and optimizing marketing performance across various channels
- Developing and maintaining comprehensive reporting systems
- Collaborating with cross-functional teams to drive strategic decisions
- Designing and implementing metrics to measure long-term value of marketing initiatives
ASSUMPTION: This role requires a strong analytical mindset, proficiency in SQL, and experience with marketing analytics to succeed.
📋 Key Responsibilities
✅ Develop and maintain comprehensive reporting systems to track KPIs and metrics, generating regular, actionable insights into channel performance, campaign effectiveness, and overall marketing impact
✅ Monitor and analyze performance across various marketing channels to identify trends and optimize strategies, collaborating with the Lifecycle Marketing team to enhance channel impact on acquisition, engagement, and revenue goals
✅ Analyze user data to identify insights and key behaviors across their journey, utilizing data modeling methodologies to evaluate cross-channel performance and isolate growth opportunities and trends
✅ Create and enhance goal setting and forecasting models to better predict initiative-level impact and track pace toward annual goals
✅ Design and implement metrics to measure the long-term value of known users and impact of marketing initiatives, analyzing customer lifetime value (CLV), retention rates, and other key indicators to inform strategic decisions and optimize marketing investments for sustained growth
✅ Utilize incrementality and holdout methodologies to measure the true impact of marketing campaigns, partnering with Lifecycle Marketing to design experiments to isolate the effects of marketing activities, providing actionable insights to optimize strategy and budget allocation
✅ Collaborate across product, acquisition, audience development, and editorial teams to identify impactful opportunities to drive acquisition, engagement, and revenue growth
✅ Prepare and present detailed reports and recommendations on marketing performance to senior management and stakeholders, providing clear insights and actionable recommendations
ASSUMPTION: Strong communication skills are essential to effectively present findings and influence decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Statistics, Economics, or a related discipline)
Experience: 2+ years of experience in Marketing Analytics, with a track record of influencing strategy
Required Skills:
- Expert proficiency with SQL, experience with Looker a plus
- Knowledge of standard attribution methodologies for core digital channels including website, email, and social media
- Experience with Python and/or R
- Experience with A/B test strategies, multivariate test strategies, and test planning
- Experience with incrementality and hold methodologies
- Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Familiarity with healthcare industry trends and data
ASSUMPTION: Candidates with experience in the healthcare industry or relevant transferable skills may be at an advantage.
💰 Compensation & Benefits
Salary Range: $80,000 - $112,000 per year (based on geographic location, qualifications, and experience)
Benefits:
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days in-office, Tue-Wed-Thu)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Information Services & Technology
Company Size: Medium (1,001-5,000 employees)
Founded: 2022 (as a result of a merger between Red Ventures and UnitedHealth Group’s Optum Health)
Company Description:
- RVO Health is a new healthcare platform focused on building relationships with people throughout their health and wellness journey
- The company owns and operates a portfolio of digital media brands, services, and technologies, including Healthline Media, Healthgrades, FindCare, and PlateJoy
- RVO Health aims to meet people where they are in their personal health journeys and connect them with both the information and the care they need
Company Specialties:
- Health information and services
- Healthcare marketplace and access
- Virtual coaching and wellness programs
- E-commerce health products and services
Company Website: rvohealth.com
ASSUMPTION: RVO Health is a dynamic and growing company, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Director, Marketing Analytics
Work Arrangement: Hybrid (3 days in-office, Tue-Wed-Thu, with remote work available on Mondays and Fridays)
Growth Opportunities:
- Potential to advance to a Manager or Director role as the team and company grow
- Opportunities to work on high-impact projects and influence strategic decision-making
- Chance to gain experience in a fast-paced, dynamic environment and learn from industry experts
ASSUMPTION: Success in this role may lead to opportunities to take on more responsibility and advance within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a hybrid work arrangement
Office Location(s): 250 Park Avenue South, 6th FL, New York, NY 10003
Geographic Context:
- New York City offers a diverse and vibrant cultural scene, with numerous attractions, restaurants, and entertainment options
- The office is located in the Flatiron District, close to various transportation options and amenities
- The area is known for its trendy restaurants, shops, and nightlife
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days in-office, Tue-Wed-Thu, with remote work available on Mondays and Fridays)
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Senior Director, Marketing Analytics
- Background check and offer extension
Key Assessment Areas:
- Technical skills and proficiency with required tools (SQL, Python/R, A/B testing, etc.)
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and past achievements
- Be ready to discuss your approach to data analysis, marketing strategies, and campaign optimization
- Research the company and its mission to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing Analytics, SQL, Python, R, A/B testing, incrementality, data-driven decision-making, hybrid work arrangement, New York City
ASSUMPTION: Including relevant keywords in your resume and application materials can help your application stand out in the ATS system.
🛠️ Tools & Technologies
- SQL
- Python
- R
- Looker (preferred)
- Excel or Google Sheets
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Be Data-Driven
- Embrace Change
- Collaborate to Win
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Focus on innovation and growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with change?
- Are you able to work collaboratively and effectively with cross-functional teams?
- Do you have a strong analytical mindset and a proven track record of driving data-driven decision-making?
ASSUMPTION: Candidates who align with RVO Health's values and work style will be more likely to succeed and enjoy their role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and resilience
- Collaborating with cross-functional teams may present communication and coordination challenges
- Analyzing and interpreting complex data may require strong problem-solving skills and attention to detail
- Working in a hybrid environment may require self-motivation and time management skills
ASSUMPTION: Addressing these potential challenges proactively and seeking support when needed can help ensure success in this role.
📈 Similar Roles Comparison
- Compared to other Marketing Analytics roles, this position focuses more on driving strategic decision-making and optimizing marketing investments for sustained growth
- In the healthcare industry, this role requires a strong understanding of healthcare data and trends, as well as relevant regulations and compliance considerations
- Career progression in this role may lead to opportunities in management, data science, or other related fields within the organization
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Analyzing user data to identify trends and optimize marketing strategies for a specific healthcare condition or audience segment
- Designing and implementing a customer lifetime value (CLV) model to inform marketing investment decisions and maximize long-term growth
- Conducting an A/B test to isolate the effects of a marketing campaign and measure its true impact on acquisition, engagement, and revenue
ASSUMPTION: Familiarity with these types of projects and relevant industry examples can demonstrate your understanding of the role and its requirements.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams within the organization, and what are the key priorities for the first 90 days?
- What opportunities are there for professional growth and development within the team and the company?
- How does RVO Health support work-life balance, and what resources are available to employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions can help demonstrate your interest in the role and the company, and provide valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and past achievements
- Research the company and its mission to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
