📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Mochi Health
🔹 Location: San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Health Care
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Mid-Senior Level (3+ years)
🔹 Remote Status: On-site (In-person at our office in San Francisco, CA)
🚀 Job Overview
Key aspects of this role include:
- Driving performance marketing strategies to engage clients in their health and wellness journey
- Leveraging data-driven decision-making and empathetic communication to build trusted relationships
- Collaborating with marketing leadership to maximize ROI and CPA goals within budget constraints
- Exploring and testing new marketing channels and partnerships to enhance the Marketing portfolio
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a collaborative environment.
📋 Key Responsibilities
✅ Support various marketing channels with daily performance analysis and continuous optimization of campaigns
✅ Structure performance reports based on media, internal business data, and KPIs to manage channel efficiencies and identify optimization opportunities
✅ Learn about Mochi Health’s unique consumer targeting strategies and support campaigns by leveraging first and third-party data through volume modeling and advanced targeting
✅ Conduct analysis related to media planning, including assessing campaign setup, tagging/tracking, and data collection
✅ Provide strategic recommendations by analyzing factors such as day parting, geographical exposure, frequency, and cost
✅ Collaborate with marketing leadership to maximize ROI and CPA goals within budget constraints
✅ Participate in exploring and testing new marketing channels and partnerships to continuously enhance the Marketing portfolio
ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 3+ years of experience in performance marketing
Required Skills:
- Proven ability to interpret data, derive insights, and make recommendations
- Advanced Excel skills
- Experience in both Facebook and Google Ads
- Knowledge of campaign performance analysis and media planning/buying
Preferred Skills:
ASSUMPTION: A strong background in performance marketing and data analysis is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 annually
Benefits:
- Catered meals (breakfast, lunch, and dinner) five days a week
- On-site barista for unlimited espresso/matcha
- Transportation benefits
- 401(k) match
- Unlimited PTO
- Fully covered life insurance
- Superb medical, dental, and vision insurance
- Competitive compensation and generous equity package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a target for new hires and may vary based on factors such as job-related skills, experience, relevant education or training, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Mochi Health operates in the Health Care industry, focusing on obesity medicine and weight loss solutions.
Company Size: Mochi Health is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Mochi Health was founded in 2022, making it a relatively new player in the obesity medicine space.
Company Description:
- Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions.
- The company offers one-on-one virtual care and proven pharmaceutical treatments, connecting patients with board-certified providers, dietitians, and a support team around the clock.
- Mochi Health's best-in-class telehealth platform makes care accessible to patients whenever and wherever they need it.
Company Specialties:
Company Website: https://bit.ly/join-mochi-homepage
ASSUMPTION: Mochi Health's focus on personalized care and innovative technology sets it apart in the obesity medicine field.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Marketing leadership team.
Work Arrangement: This role is on-site, requiring the candidate to work from Mochi Health's headquarters in San Francisco, CA.
Growth Opportunities:
- As Mochi Health continues to grow, there may be opportunities for the Senior Performance Marketing Manager to take on additional responsibilities or move into a leadership role.
- The company's focus on innovation and expansion provides ample opportunities for professional development.
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement within the Marketing department or the broader organization.
🌍 Location & Work Environment
Office Type: Mochi Health's headquarters is a vibrant, downtown San Francisco office, providing a dynamic and collaborative work environment.
Office Location(s): 161 Natoma St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major hub for the tech and healthcare industries, offering ample networking and professional development opportunities.
- The city's diverse culture and vibrant neighborhoods provide a rich environment for both work and leisure.
- San Francisco's Mediterranean climate, with mild winters and cool summers, makes it an enjoyable place to live and work year-round.
Work Schedule: The work schedule is Monday through Friday, with core hours from 9:00 AM to 5:00 PM. However, the role may require occasional flexibility to meet project deadlines or attend team events.
ASSUMPTION: Mochi Health's on-site work arrangement fosters collaboration and team-building, while also providing access to the company's comprehensive benefits package.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- On-site interview with the Marketing team
- Final interview with the Marketing leadership team
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and problem-solving abilities
- Collaboration and communication skills
- Knowledge of performance marketing channels and best practices
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a collaborative environment.
- Research Mochi Health's unique consumer targeting strategies and be prepared to discuss how you can contribute to their success.
ATS Keywords: Performance Marketing, Data Analysis, Campaign Optimization, Marketing Channels, Facebook Ads, Google Ads, Excel, SQL, Consumer Targeting, Strategic Recommendations, Collaboration, Marketing Channels, Insights Derivation, Geographical Exposure, Frequency Analysis, Cost Analysis
ASSUMPTION: Mochi Health's hiring process is designed to assess both technical skills and cultural fit, ensuring that new hires contribute to the company's success and thrive in its dynamic work environment.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Excel (advanced)
- SQL (preferred)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage marketing campaigns and analyze performance data.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced, with a focus on results and growth
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication
- Data-driven and analytical, with a commitment to evidence-based decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong analytical mindset and a passion for data-driven decision-making?
ASSUMPTION: Mochi Health's culture values innovation, collaboration, and a commitment to patient-centered care, making it an ideal fit for candidates who share these priorities.
⚠️ Potential Challenges
- The role may require occasional flexibility to meet project deadlines or attend team events.
- The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work setting.
- The role may involve managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
- The on-site work arrangement may be less convenient for candidates who prefer a remote or hybrid work environment.
ASSUMPTION: Success in this role requires adaptability, strong organizational skills, and a willingness to embrace the dynamic nature of the work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance analysis and optimization, requiring a strong analytical skillset.
- Mochi Health's unique consumer targeting strategies and focus on personalized care set this role apart from similar positions in the industry.
- Career progression in this role may involve moving into a leadership position or exploring opportunities within the broader organization, as Mochi Health continues to grow and expand.
ASSUMPTION: This role offers unique challenges and growth opportunities, making it an attractive choice for experienced performance marketing professionals looking to make a significant impact in the obesity medicine field.
📝 Sample Projects
- Developing and implementing a comprehensive performance analysis framework for Mochi Health's marketing channels
- Conducting a thorough review of Mochi Health's consumer targeting strategies and recommending improvements to enhance campaign performance
- Collaborating with the marketing leadership team to optimize campaign budgets and maximize ROI within budget constraints
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, highlighting the importance of data-driven decision-making and continuous optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Mochi Health support the professional development and growth of its employees?
- What are the most significant challenges facing the Marketing department in the coming months, and how can this role contribute to addressing them?
- How does Mochi Health measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration with other departments, such as Clinical or Operations, to enhance the overall patient experience and drive business growth?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's priorities and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your data analysis and strategic thinking abilities
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
- Research Mochi Health's unique consumer targeting strategies and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
